{"product_id":"ttartisan-af-ff-50mm-f-1-8-neo-lens","title":"TTArtisan AF 50mm f\/1.8 NEO Lens","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDesigned for full-frame mirrorless cameras, the \u003cstrong\u003eTTArtisan AF 50mm f\/1.8 NEO Lens\u003c\/strong\u003e is a versatile everyday prime suitable for a broad range of applications, from portraiture to reportage. Its f\/1.8 maximum aperture lets users work in difficult lighting scenarios and offers greater control over depth of field. The 18.9\" minimum focusing distance enables photographing subjects up close. Driven by a fast STM motor, the lightweight and compact lens delivers smooth and quiet autofocusing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1783035914_IMG_2781098.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptical Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing an optical design with 12 elements in 8 groups, this lens has two ED (extra-low dispersion) and four HRI (high refractive index) elements that deliver sharp, accurate images from center to edge on both full-frame and APS-C mirrorless cameras.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1783035914_IMG_2781097.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSimplified Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBy removing the focus and aperture rings, the Neo simplifies the lens design for an efficient and hassle-free photography experience.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1783035914_IMG_2781096.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eLow-Light Suitability\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe bright f\/1.8 maximum aperture suits working in difficult lighting conditions while offering increased control over the depth of field. The seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1783035914_IMG_2781099.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eReliable Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Neo delivers smooth and fast autofocus performance for both photos and videos thanks to an optimized STM stepping motor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1783035914_IMG_2781100.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAccurate Tracking\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe NEO provides eye and face detection making it easy to capture photos while ensuring the model is in focus. This also comes in handy while filming, ensuring smooth and in-focus footage.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TTArtisan","offers":[{"title":"Sony E","offer_id":50339297427733,"sku":"TTA-LAFG05T-E-B","price":155.0,"currency_code":"AUD","in_stock":true},{"title":"Nikon Z","offer_id":50339297460501,"sku":"TTA-LAFG05T-Z-B","price":155.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/ttartisan_af5018se_z_b_50mm_f_1_8_neo_lens_1783035926_1968518.jpg?v=1793838100","url":"https:\/\/www.cameraelectronic.live\/products\/ttartisan-af-ff-50mm-f-1-8-neo-lens","provider":"Camera Electronic","version":"1.0","type":"link"}