{"product_id":"calibrite-colorchecker-white-balance","title":"Calibrite ColorChecker White Balance","description":"\u003cp\u003eThe \u003cstrong\u003eCalibrite ColourChecker White Balance\u003c\/strong\u003e is an 8.5 x 11 inch-sized target for delivering accurate tonal response in a broad range of lighting conditions. It provides the needed standard for comparing, measuring, and analysing differences in the white balance inherent in various processes, such digital camera sensors with customisable colour profiles.\u003c\/p\u003e\r\n\u003cp\u003eAs lighting conditions change, your camera shifts the way it reproduces white, resulting in colour shifts in your photos or video footage. ColourChecker White Balance also gives you a way to adjust your digital camera’s colour sensitivity to exactly match the ambient lighting conditions. Setting a custom white balance for each lighting situation will make the previews on your camera’s built-in display more colour correct, make your histograms more reliable, and speed up post-production colour editing. Raw shooters can capture anytime during the session to gain these benefits, while JPEG shooters should make it your first shot.\u003cbr\u003eWhy can't I use just any white object?\u003c\/p\u003e\r\n\u003cp\u003eWhite balancing on a piece of paper or other gray elements in the scene may seem like a simple workaround, but most objects are not actually neutral under all lighting conditions, and they're certainly not consistent. An inaccurate white balance will result in color casts and a lack of consistency between lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCalibrite ColorChecker White Balance Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMake post production color editing faster and easier by eliminating the need to neutralize each image individually\u003c\/li\u003e\r\n\u003cli\u003eImprove the color preview on your camera's display so your histograms are more reliable\u003c\/li\u003e\r\n\u003cli\u003eEliminate color casts\u003c\/li\u003e\r\n\u003cli\u003eThe actual colour of the target is a light grey, which provides the best white balance result\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Calibrite","offers":[{"title":"Default Title","offer_id":44584700510485,"sku":"CCWB","price":169.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_320_2.jpg?v=1680322235","url":"https:\/\/www.cameraelectronic.live\/products\/calibrite-colorchecker-white-balance","provider":"Camera Electronic","version":"1.0","type":"link"}