{"title":"Sony","description":"","products":[{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003ch2\u003eSony FE 24-70mm GM Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for \u003ca href=\"https:\/\/www.cameraelectronic.live\/video-audio\/video-lenses\/e-mount-sony\" title=\"Sony E Mount Video Lenses\"\u003eE-mount mirrorless cameras\u003c\/a\u003e. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBeyond the attributes of the \u003ca href=\"https:\/\/www.cameraelectronic.live\/lenses\" title=\"Camera Lenses\"\u003elens system\u003c\/a\u003e itself, this 24-70mm is also characterised by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberised control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed \u003ca href=\"https:\/\/www.cameraelectronic.live\/lenses\/for-sony\/g-master-series\" title=\"Sony G Master Lens\"\u003eG Master series\u003c\/a\u003e, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573932519701,"sku":"SEL2470GM","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222774_1.jpg?v=1680155758"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e easily takes its place as the de-facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\r\n\r\n\u003cp\u003eOptimised for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilisation for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilisation that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.15ft minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polariser and variable NDs.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573933732117,"sku":"SEL70200GM","price":2928.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222776_1.jpg?v=1680155773"},{"product_id":"sony-128gb-cfexpress-type-b-tough-memory-card","title":"Sony 128GB CFexpress Type B TOUGH Memory Card","description":"\u003cp\u003eOffering both strength and speed, the \u003cstrong\u003e128GB CFexpress Type B TOUGH Memory Card\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eprovides fast read speeds up to 1700 MB\/s along with write speeds up to 1480 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compression's, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573975871765,"sku":"CEBG128","price":449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_51.jpg?v=1680156835"},{"product_id":"sony-mrw-g1-cfexpress-type-b-xqd-memory-card-reader","title":"Sony MRW-G1 CFexpress Type B\/XQD Memory Card Reader","description":"\u003cp\u003eFacilitating fast file transfers up to 10 Gb\/s, the \u003cstrong\u003eSony MRW-G1\u003c\/strong\u003e is a memory card reader designed specifically for CFexpress Type B memory cards, as well as XQD card types. This reader takes advantage of the card types' fast transfer speeds and allows you to move data over USB 3.1 Gen 2 for post-production editing and file storage. Both USB Type-C to Type-C and USB Type-C to Type-A cables are included, too, for wide compatibility.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573975937301,"sku":"MRWG1","price":215.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_53.jpg?v=1680156855"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilisation for outstanding performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22ft as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimise size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574019944725,"sku":"SEL100400GM","price":3468.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1492603626_1333230.jpg?v=1680158404"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003ePrized for its ability to isolate focus, the \u003cstrong\u003eFE 135mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a medium telephoto prime characterised by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo customisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022304021,"sku":"SEL135F18GM","price":2549.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1551177473_1462821.jpg?v=1680158471"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favoured wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022598933,"sku":"SEL24F14GM","price":1879.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1537457807_1435887.jpg?v=1680158516"},{"product_id":"sony-fe-400mm-f-2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, this \u003cstrong\u003eFE 400mm f\/2.8 GM OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximising performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.4 lb, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back where it would sit over a monopod, making tracking subjects and panning easier. Complementing that is Sony's XD Linear Motor autofocus system, which quickly and quietly tracks subjects across the frame even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find power focus functionality, which provides smooth, even focus while shooting movies. The magnesium-alloy body of this lens is also weather sealed to protect against dirt, dust, and moisture while shooting in adverse conditions. A tripod collar can be rotated around the lens to provide maximum functionality with tripods or monopods.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuper telephoto prime lens is designed for full-frame sensors, but it can work with APS-C sized sensors where it provides an equivalent focal length of 600mm\u003c\/li\u003e\r\n\t\u003cli\u003eFast 2.8 maximum aperture provides great depth of field control and allows for better low-light performance\u003c\/li\u003e\r\n\t\u003cli\u003eThree fluorite elements help reduce colour fringing and chromatic aberrations for increased quality and colour accuracy\u003c\/li\u003e\r\n\t\u003cli\u003eNano AR Coating reduces flare and ghosting, which provides increased better clarity and contrast\u003c\/li\u003e\r\n\t\u003cli\u003eXD Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot Stabilisation provides 5-axis image stabilisation when paired with a camera that features in-body image stabilisation\u003c\/li\u003e\r\n\t\u003cli\u003eWeight distribution is balanced toward the back of the lens, making it easier to pan and track moving subjects\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy, G Master lens is protected against dust, dirt, and moisture throughout its weather-sealed design\u003c\/li\u003e\r\n\t\u003cli\u003ePower Focus functionality for smooth focus during video recording\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded, 11-blade diaphragm provides silky smooth bokeh\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with 1.4x and 2.0x teleconverters\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027481365,"sku":"SEL400F28GM","price":17398.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1530093975_1369634.jpg?v=1680158533"},{"product_id":"sony-fe-600mm-f-4-0-gm-oss-lens","title":"Sony FE 600mm f\/4.0 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, the \u003cstrong\u003eFE 600mm f\/4 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis designed for their E-mount cameras and is ideal for sports, news, wildlife, and nature photographers. The f\/4 aperture and eleven-blade circular diaphragm provide great depth of field control for isolating subjects, as well as maximising performance for low-light shooting situations. Three fluorite elements and one XA (extreme aspherical) element reduce chromatic aberration and colour bleeding, while two ED (extra-low dispersion) elements and a Nano AR lens coating further increase performance and image quality by reducing flare, ghosting, and spherical aberrations while shooting in harsh conditions. The front element is further protected by a fluorine coating that helps prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.71 pounds, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back to make it less front heavy, making tracking subjects and panning easier whether you're shooting handheld or on a monopod. Complementing that is Sony's XD (Extreme Dynamic) Linear Motor autofocus system, which is driven by two motors to quickly and quietly track subjects across the frame, even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find Power Focus functionality, which provides smooth, even focus while shooting movies. The magnesium alloy body of this lens is also dust- and moisture-resistant for protection while shooting in adverse conditions. A fixed tripod collar employs bearings to ensure smooth rotation, with a switch to engage or disengage click stops. When engaged, users can switch between horizontal and vertical orientations in 90° increments as required. The click stops can be disengaged when smooth, low-resistance operations are required.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLight 600mm f\/4 Super Telephoto Lens\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing in at 6.71 pounds, the light weight and balance of the FE 600mm f\/4 GM OSS lens is achieved through an optical design that includes a large XA (extreme aspherical) element, three fluorite elements, and two ED glass elements, as well as the use of durable magnesium alloy components. The improved design of this well-balanced lens reduces the number of elements deployed at the front of the barrel, resulting in faster, more precise panning, whether shooting handheld or on a monopod.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eXD (Extreme Dynamic) Linear Motors for Fast, Precise Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens' focus group is driven by two XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver improved levels of fast, precise, and quiet autofocus operation, and also contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Additionally, an algorithm developed specifically for the XD motors improves their response, minimising lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSuperlative G Master Quality\u003c\/strong\u003e\u003cbr\u003e\r\nAll lenses bearing the G Master brand are designed to high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimise axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony's original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eThree Fluorite Elements and Two ED Glass Elements Reduce Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nBased on an optical design that conforms to stringent G Master standards, the FE 600mm f\/4 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimised to create a strong balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve these characteristics.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eWide f\/4 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nThe wide f\/4 maximum aperture maintains exposure and depth of field, while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with the circular aperture blades used in this lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e11-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nComplementing the wide f\/4 aperture is the 11-blade circular aperture that results in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, this lens overcomes this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, this lens is tested and adjusted during manufacturing to achieve the high-quality bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eOptical SteadyShot Image Stabilisation Reduces Blur\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-performance Optical SteadyShot image stabilisation is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated 'Mode 3' algorithm is optimised for the smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilisation becomes available when used with Alpha-series cameras that feature built-in image stabilisation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e4x Customisable Multi-Function Focus Hold Buttons and Function Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in virtually any shooting situation. Once you've adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera body menu, allowing them to be assigned to a different function selected by the user, such as Eye AF.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDust- and Moisture-Resistant for Robust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLightweight Lens\u003c\/strong\u003e\u003cbr\u003e\r\nA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components. This provides the tough durability that demanding professional applications require, while minimising the overall weight. The FE 600mm f\/4 GM OSS weighs in at 6.71 pounds.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e1.4x and 2.0x Tele-Converter Support\u003c\/strong\u003e\u003cbr\u003e\r\nOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to a 1200mm focal length, or up to an 1800mm equivalent on APS-C bodies. Outstanding imaging performance and fast, precise AF operations are maintained when either of these tele-converters are used, ensuring that the lens' G Master image quality is not compromised. Maximum aperture with the 1.4x and 2.0x tele-converters is f\/5.6 and f\/8, respectively.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes focusing faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFull-Time DMF\u003c\/strong\u003e\u003cbr\u003e\r\nDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF, since you'll then be able to fine tune your focus point using the manual focus ring. When the Full-Time DMF switch is on, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 49-15' \/ 15-4.5m, and Infinity-49' \/ 15m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDrop-In Filter Slot\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a filter slot that accepts 40.5mm filters, as well as the optional VF-DCPL1 drop-in circular polarising filter. The VF-DCPL1 can be rotated to achieve the desired polarisation while installed in the lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eHigh-Speed, Accurate Tracking at f\/22\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-speed, accurate AF tracking for continuous shooting at the minimum aperture of f\/22 (a9 software must be updated to the latest version). This is an important advantage, allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eStrong, Lightweight Carbon Fiber Lens Hood\u003c\/strong\u003e\u003cbr\u003e\r\nThe supplied lens hood is made of strong, lightweight carbon fibre to minimise added weight. The interior of the hood is lined with flocking to minimise reflections for better light control.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eIncreased Mount Strength and Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nWhile conventional lenses use four mount attachment screws, the FE 600mm f\/4 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will withstand professional use.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eVersatile High-Durability Tripod Mount\u003c\/strong\u003e\u003cbr\u003e\r\nThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allow the user to switch between horizontal and vertical camera orientations in 90° click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Hard Carrying Case\u003c\/strong\u003e\u003cbr\u003e\r\nA dedicated trunk-style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFunction Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a function ring with a switch that lets you select Preset (preset focus), Function, and Off positions. When in the Preset position, the Set button is initially used to memorise the desired focus point, and moving the function ring in either direction will immediately set focus to the memorised point. This can be an advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the Function position, functions can be assigned to the Function mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\r\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027546901,"sku":"SEL600F40GM","price":19398.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248128_img_1198249.jpg?v=1680158547"},{"product_id":"sony-pxw-fs7m2-xdcam-super-35-camera-system-body-only","title":"Sony PXW-FS7M2 XDCAM Super 35 Camera System (Body Only)","description":"\u003cp\u003eExpanding on the original FS7, \u003cstrong\u003eSony's PXW-FS7M2 XDCAM Super 35 Camera System\u003c\/strong\u003e is a flexible 4K camera system. Designed as a camera that is at home on productions as diverse as \"Cinéma Vérité\"-style documentaries, reality TV, commercial, and corporate applications It features a Super 35mm sized sensor that allows you to capture images with cinematic depth of field. The camera incorporates a stronger locking E-mount that is fully compatible with E-Mount lenses, and supports all electronic connections. The locking mount reduces lens play, and allows you to use most 35mm lenses including PL, EF, Leica, and Nikon via optional adapters. This stronger E-mount is ideal for using heavier-long cine-zooms without the need for additional lens support.\u003c\/p\u003e\r\n\r\n\u003cp\u003eJust behind the lens mount sits an electronic variable ND system that provides a clear filter and 3 user definable presets. The variable ND can be adjusted to provide between 2 and 7 stops of ND. The camera can capture footage to optional on-board XQD media cards in either DCI 4K (4096 x 2160) or UHD 4K (3840 x 2160) at up to 59.94 fps or HD at up to 180 fps.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe camera records in your choice of XAVC-I, XAVC-L, or MPEG-2. However, MPEG-2 recording does not support the high data rates the camera can generate when shooting in UHD, and is limited to recording HD video only. The camera incorporates Dual XQD media card slots that support simultaneous or relay recording. An ergonomically designed handgrip provides control of many of the camera's functions and features an adjustable length support arm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSensor\u003c\/strong\u003e\u003cbr\u003e\r\nThe 4K Super 35 EXMOR sensor features 14 Stops of latitude and a wide colour gamut. It offers a choice of XAVC or MPEG-2 codecs. The XAVC codec can be used for 4K and HD recording, while MPEG-2 is limited to HD recording. XAVC comes in two flavors, XAVC INTRA, and XAVC Long, allowing you to encode from HD to UHD using Intra-Frame or Long GOP compression with 10-bit 4:2:2 for HD and the choice of 10-bit 4:2:2 or 8-bit 4:2:0 for UHD. XAVC intra compression is very efficient, recording at modest bit rates and XAVC Long also substantially extends the recording time while attaining very high quality and low noise.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSignal Processing\u003c\/strong\u003e\u003cbr\u003e\r\nThe Camera supports two signal processing modes; Cine-EI and Custom. Cine-EI offers three colour grading spaces for electronic cinematography production. The Custom mode supports Rec-709 and Rec BT-2020 at UHD 3840 x 2160 with YCbCr colour subsampling. You can set the PXW-FS7M2 to record onboard and monitor on a BT 2020 compliant monitors via HDMI 10-bit 4:2:2 or SDI at 10-bit 4:2:2 with a 709 monitor LUT applied.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLocking E-Mount\u003c\/strong\u003e\u003cbr\u003e\r\nThe PXW-FS7M2 is equipped with a locking E-Mount that provides improved stability and strength compared to a standard E-Mount. It features a safety interlock system that helps prevent accidental disengagement of your lens from the camera body. The locking mount also reduces lens play compared to a standard E-Mount and the locking mount is strong enough to support long cine and ENG zooms that normally require a lens support.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIt accepts optional E-Mount lenses from Sony, Zeiss and other manufacturers. The shallow flange distance of the E-Mount allows you to mount most 35mm lens types such as PL, Canon EF, Leica, Nikon, as well as many others with simple mechanical adapters.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eElectronic Variable ND\u003c\/strong\u003e\u003cbr\u003e\r\nBehind the lens mount sits a retractable clear filter. When you engage the internal ND filters, the clear filter retracts and a stepless electronic ND filter drops into place maintaining the proper flange focal distance. You can program the electronic ND filter to act as three individual filters and rotating the filter knob will step between these presets.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, you can manually adjust the density of the filter from 2 to 7 stops. One of the advantages of the electronically variable ND filter is that you can use the iris on your lens to set your depth of field, and then make exposure adjustments with the ND, as it does not introduce any colour shift as the strength of the ND changes.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eMagnesium Construction\u003c\/strong\u003e\u003cbr\u003e\r\nThe camera body is made from magnesium, which is lighter and stronger than aluminium. This allows the camera body to weigh only four pounds. It also incorporates a shoulder pad and is designed to sit on the operator's shoulder by extending the support arm of the SmartGrip, which allows the camera to be held in front of the operator without requiring a support rig.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSmartGrip\u003c\/strong\u003e\u003cbr\u003e\r\nThe camera includes an ergonomic handgrip that Sony calls a SmartGrip, which features Zoom, Start\/Stop, and Assign controls. The SmartGrip facilitates camera operation with the right hand, leaving the left hand free to operate the lens. Both the arm and handgrip can be positioned at different angles permitting great flexibility, and it has been re-designed for additional extension adjustment.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRedesigned Viewfinder and Mic Holder Mount\u003c\/strong\u003e\u003cbr\u003e\r\nWith the PXW-FS7M2 the viewfinder and mic holder mount has been repositioned. The viewfinder and mic holder now attach to a replaceable 15mm rod. This allows you to swap out the included rod with a longer rod (not included), allowing you to move the position of the viewfinder or mic holder relative to the camera. You can adjust the position of the viewfinder so a left-eye shooter can use their left eye, while the camera is resting on their right shoulder.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIn addition, the viewfinder itself now rides on a square mounting rod that ensures level operation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Recording\u003c\/strong\u003e\u003cbr\u003e\r\nThe PXW-FS7M2 records internally in both DCI 4K and UHD 4K at up to 59.94 fps, and in HD up to 180 fps using XAVC-I or up to 120 fps with XAVC-L. DCI 4K (4096 x 2160) can be recorded internally without the need of an external recorder.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eMedia Card Slots\u003c\/strong\u003e\u003cbr\u003e\r\nThe camera features two XQD media slots that support simultaneous or relay recording. The XQD card slots are shallower on the PXW-FS7M2 compared to the FS7, making inserting and removing media cards easier.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eGenlock and Timecode\u003c\/strong\u003e\u003cbr\u003e\r\nGenlock and timecode breakout is available with an optional XDCA-FS7, this also allows for raw and ProRes recording with optional recorders.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574385111317,"sku":"PXWFS7M2","price":6499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1478681418_1295217_1.jpg?v=1680164972"},{"product_id":"sony-cybershot-dsc-rx100-vii-digital-camera","title":"Sony Cybershot DSC-RX100 VII Digital Camera","description":"\u003ch2\u003eBuy Sony Cybershot Camera\u003c\/h2\u003e\n\u003cp\u003eMixing speed, reach, and portability, the \u003cstrong\u003eSony Cybershot DSC RX100 VII\u003c\/strong\u003e is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1 inch Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.\u003c\/p\u003e\n\u003cp\u003eRetaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0 inch 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20.1MP 1 inch Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003cbr\u003eUtilising an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1 inch Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1 inch sensor also has 357 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.\u003c\/p\u003e\n\u003cp\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF\/AE calculations being performed at 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZEISS Vario-Sonnar T* 24-200mm Lens\u003c\/strong\u003e\u003cbr\u003eSpanning an impressive 24-200mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits photographing in a wide range of situations. Now covering wide-angle to mid-telephoto, the updated zoom range affords greater shooting versatility while still retaining a compact form factor due to the f\/2.8-4.5 maximum aperture range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eThe flexible reach is complemented by four stop-effective Optical SteadyShot image stabilisation, which minimises the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003cbr\u003eThe RX100 VII is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 357 phase-detection points that cover approximately 68% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. The RX100 VII is able to lock onto subjects quickly, in just 0.02 seconds, and it can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003cbr\u003eAble to record UHD 4K video at 30\/24 fps, the RX100 VII, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefiting sharper recording, an Active SteadyShot mode can be used for recording that priorities smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/p\u003e\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the RX100 VII allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003cp\u003eSpeed is also a huge advantage of the RX100 VII, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003c\/p\u003e\n\u003cp\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBody Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0 inch 921.6k-dot tilting LCD features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180° upward to 90° downward, also suits photographing from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eOne-push pop-up XGA OLED electronic viewfinder offers a resolution of 2.36m dots and 0.59x magnification for crisp, clear viewing. The EVF also uses a ZEISS T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm external microphone port supports improved audio recording quality.\u003c\/li\u003e\n\u003cli\u003eA manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.\u003c\/li\u003e\n\u003cli\u003eCustom button and other programmable button can be set to one of over 40 functions for quick access to commonly used settings.\u003c\/li\u003e\n\u003cli\u003ePop-up flash will help illuminate subjects in dimly lit scenes.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimise shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Colour, Posterisation, Retro Photo, Soft High-Key, Partial Colour, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolour, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Colour Mode, Saturation, Colour Depth, Colour Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574405591317,"sku":"DSCRX100M7","price":1849.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1564050066_1496248.jpg?v=1680165718"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the \u003cstrong\u003eFE 1.4x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.​\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574421811477,"sku":"SEL14TC","price":799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222777.jpg?v=1680166340"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the FE\u003cstrong\u003e 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574422008085,"sku":"SEL20TC","price":799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222778.jpg?v=1680166350"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body-only","title":"Sony A7S III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Camera\u003c\/h2\u003e\r\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame \u003ca href=\"https:\/\/www.cameraelectronic.live\/cameras\/mirrorless-cameras\" title=\"Digital Mirrorless Cameras\"\u003emirrorless camera\u003c\/a\u003e is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo is the primary application of the Sony a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The Sony a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilisation is available, too, which minimises the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the imaging assets, \u003ca href=\"https:\/\/www.cameraelectronic.live\/sony\" titile=\"Sony Cameras\"\u003eSony\u003c\/a\u003e has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, Sony a7SIII does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the Sony a7S III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca href=\"https:\/\/www.cameraelectronic.live\/video-audio\/video-audio-cameras\/cinema-cameras\" title=\"Cinema Cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7SIII incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adaptors or lenses with built-in optical stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilisation for even smoother footage straight out of camera.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\t\u003cli\u003eDual \u003ca href=\"https:\/\/www.cameraelectronic.live\/accessories\/memory-cards-drives\/memory-cards\" title=\"Camera Memory Cards\"\u003ememory card\u003c\/a\u003e slots both accept either CFexpress Type A or \u003ca href=\"https:\/\/www.cameraelectronic.live\/accessories\/memory-cards-drives\" title=\"Memory Cards\"\u003eSD-type memory cards\u003c\/a\u003e. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\t\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adaptor to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003e\n\u003ca href=\"https:\/\/www.cameraelectronic.live\/accessories\/camera-accessories\" title=\"Camera Accessories\"\u003eCamera Accessories\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.live\/cameras\/dslr-cameras\" title=\"DSLR Cameras\"\u003eDSLR Cameras\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.live\/video-audio\/video-lenses\" title=\"Video Camera Lenses\"\u003eVideo Camera Lenses\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.live\/drones\" title=\"DJI Drones\"\u003eDJI Drones\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574424531221,"sku":"ILCE7SM3B","price":4399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1595930779_1577838.jpg?v=1680166476"},{"product_id":"sony-fe-12-24mm-f-4-g-lens","title":"Sony FE 12-24mm f\/4 G","description":"\u003cp\u003eUltra wide and versatile, the \u003cstrong\u003eFE 12-24mm f\/4 G Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a flexible zoom lens for full-frame Sony E-mount mirrorless cameras, characterised by its constant f\/4 maximum aperture. Benefiting the wide field of view is a sophisticated optical design that incorporates aspherical and low dispersion glass elements to control both spherical and chromatic aberrations for improved sharpness and clarity. A Nano AR Coating has also been applied to individual elements to reduce surface reflections, flare, and ghosting for greater contrast and colour fidelity when working in bright, backlit situations.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIn addition to the optical attributes, this lens is also distinguished by a Direct Drive SSM autofocus system, which benefits both stills and video application with its quick, quiet, and precise performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design to control spherical aberrations in order to produce a high degree of sharpness while also limiting distortion.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Super ED and three ED elements are used to suppress chromatic aberrations and colour fringing for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574425547029,"sku":"SEL1224G","price":2445.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1495023744_1338517.jpg?v=1680166514"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS","description":"\u003cp\u003eTargeting amateur, enthusiast, and professional nature, aircraft, railroad, and sports shooters, the \u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of five ED elements and one aspherical element, plus Nano AR and fluorine coatings. It also features a relatively compact size through the use of an f\/5.6-6.3 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system and Optical SteadyShot image stabilisation for performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 7.88' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and an eleven-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSharp G Lens Resolution Throughout the Zoom Range\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in an improved optical design to minimise chromatic aberrations that can be a problem at super-telephoto focal lengths. In addition, a Nano AR Coating is used to reduce flare and ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e200-600mm with Extended Reach\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm or 1200mm respectively, while maintaining image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9, and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDDSSM Delivers Fast, Precise, and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm employs Sony's DDSSM (Direct Drive Supersonic Wave Motor) system, which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with speed and precision. High positioning accuracy means that pinpoint autofocus is quickly achieved. The advanced DDSSM system is also very quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Zoom Mechanism\u003c\/strong\u003e\u003cbr\u003e\r\nAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operations with light zoom ring torque and works well in difficult outdoor conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eEleven-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce images with deep G Lens bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification out of the picture. The 200-600mm lens incorporates five ED glass elements to maximise resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAspherical Lens Reduces Spherical Aberations\u003c\/strong\u003e\u003cbr\u003e\r\nAn aspherical lens is incorporated to reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses that degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast, even at maximum aperture, and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating technology minimizes flare and ghosting for a dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e3-Mode Built-In Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt-in Optical SteadyShot image stabilisation with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths. Mode 2 offers ideal stabilisation for panned shots, while Mode 3 provides enhanced viewfinder stabilisation that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilisation is available with compatible Alpha bodies. Mode 3 is supported by the latest a9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCustomisation Focus Hold Buttons\u003c\/strong\u003e\u003cbr\u003e\r\nCustomisation focus hold buttons are provided in three locations that are 90° apart for easy, instant access when shooting in any orientation. Once you've adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera menu, allowing them to be assigned to a different function selected by the user.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRobust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front-Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: Full, 133-8' \/ 10-2.4m, and Infinity-33' \/ 10m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426038549,"sku":"SEL200600G","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248447_1485540.jpg?v=1680166541"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1569.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eDo it all with the \u003cstrong\u003eSony FE 24-240mm f\/3.5-6.3 OSS Lens\u003c\/strong\u003e for full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefiting use is built-in Optical SteadyShot image stabilisation that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover everything from wide-angle to telephoto perspectives, this full-frame 24-240mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 36-360mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/3.5-6.3 aperture helps keep lens size and weight to a minimum while still offering an outstanding 10x zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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It boasts a fast maximum aperture of f\/2 for selective focus effects and for working in low-light conditions. In order to ensure high-quality imaging in a range of conditions, the lens incorporates three aspherical elements, including one Advanced Aspherical, and two extra-low dispersion elements, all of which help minimise aberrations. For fast, responsive focusing the 28mm uses a linear motor and internal focus design. Also, it has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh. If you are looking for a wider perspective, the 28mm can accept optional ultra-wide and fisheye converters than will transform the lens into a 21mm or 16mm lens, respectively.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a wide-angle perspective, this compact 28mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 42mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eA fast f\/2 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574429610261,"sku":"SEL28F20","price":649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126139.jpg?v=1680166638"},{"product_id":"sony-planar-t-fe-50mm-f-1-4-za-lens","title":"Sony Zeiss FE 50mm f\/1.4 ZA Lens","description":"\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the \u003cstrong\u003ePlanar T* FE 50mm f\/1.4 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimise spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimise chromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA ring drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574430888213,"sku":"SEL50F14Z","price":2239.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1468233754_1264965.jpg?v=1680166703"},{"product_id":"sony-fe-pz-28-135mm-f-4-g-oss-lens","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens","description":"\u003cp\u003eDesigned to satisfy 4K production requirements, the \u003cstrong\u003eSony FE PZ 28-135mm f\/4 G OSS Lens\u003c\/strong\u003e is a wide-ranging zoom lens that covers wide-angle to telephoto perspectives while adding many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system. The lens features a powered zoom control with a variable speed and zoom rotation direction reversal capability. Powering the zoom function is an SSM (Super Sonic wave Motor) drive that allows precision and quiet operation. Focus noise is also minimised through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAngle of view variations while focusing (breathing) and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with advanced multi-coating technology to minimise distortion and chromatic aberrations while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIndependent control rings for zoom, focus, and iris (aperture) are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All three control rings have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\r\n\r\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefiting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilisation, which works to minimise the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/li\u003e\r\n\t\u003cli\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/li\u003e\r\n\t\u003cli\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/li\u003e\r\n\t\u003cli\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. Part of the reason that focus control is so quiet is that original Sony linear motors are contactless, with no gears or mechanical coupling to generate noise\u003c\/li\u003e\r\n\t\u003cli\u003eThe world's first SSM (Super Sonic wave Motor) drive in a cinema lens for quiet zoom and smooth iris control\u003c\/li\u003e\r\n\t\u003cli\u003eMaintains plane of focus while zooming and maintains field of view while focusing (important for video)\u003c\/li\u003e\r\n\t\u003cli\u003eDelivers smooth tracking throughout the zoom range at any speed and eliminates any axial image shifting. Zooming is quiet as well as responsive thanks to advanced mechanical actuator design\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures an optical design and control technology inherited from Sony's professional camcorders that ensure no breathing while focusing\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation works to minimise the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements and five aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431478037,"sku":"SELP28135G","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1410490265_1082051.jpg?v=1680166725"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":435.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":1049.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and colour accuracy. A Nano AR coating has also been applied to individual lens elements to minimise lens flare and ghosting for increased contrast and colour fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilisation mechanism that minimises the appearance of camera shake for sharper handheld shooting. Also benefiting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433214741,"sku":"SEL70300G","price":1799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242614.jpg?v=1680166795"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's \u003c\/strong\u003eE-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialised elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimising the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilisation for compensating for camera shake at all focusing distances.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\r\n\t\u003cli\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433902869,"sku":"SEL90M28G","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126140.jpg?v=1750315026"},{"product_id":"sony-alc-sh123-lens-hood","title":"Sony ALC-SH123 Lens Hood","description":"\u003cp\u003eDedicated to the \u003cstrong\u003eSony \u003c\/strong\u003eE 10-18mm f\/4 OSS lens, the \u003cstrong\u003eALC-SH123 Lens Hood\u003c\/strong\u003e helps to minimise flare by deflecting stray light from entering the lens. The petal-shaped hood also provides additional protection to the lens from accidental impacts, bumps, or scratching. It is offered here as a spare or replacement for the hood originally included with the lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574465261845,"sku":"ALCSH123","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1491566759_1330211.jpg?v=1680167407"},{"product_id":"sony-alpha-a6400-mirrorless-camera-body-only","title":"Sony A6400 Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a6400 Camera\u003c\/h2\u003e\r\n\u003cp\u003eStable, fast, versatile, and compact, the \u003cstrong\u003eAlpha A6400\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is an \u003ca href=\"https:\/\/www.cameraelectronic.live\/cameras\/mirrorless-cameras\/mirrorless-crop-sensor-aps-c\" title=\"APS C Mirrorless Camera\"\u003eAPS-C-format mirrorless camera\u003c\/a\u003e that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, a fully tiltable 180° LCD touchscreen, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003c\/p\u003e  \u003cp\u003eSony a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102,400, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs or 46 raw images in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails wide-coverage 425-point phase-detection and 425-point contrast-detection systems for quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, Sony a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e  \u003cp\u003eComplementing the imaging assets, the Sony a6400 sports a robust magnesium-alloy body and anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGeneral Features\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCapture Decisive Moments\u003c\/strong\u003e\u003cbr\u003e The autofocus system on the Sony a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and Sony a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003c\/p\u003e  \u003cp\u003eSony a6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the \u003ca href=\"https:\/\/www.cameraelectronic.live\/cameras\" title=\"Professional Cameras\"\u003ecamera\u003c\/a\u003e now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003c\/p\u003e  \u003cp\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function\u003c\/p\u003e  \u003cp\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAdvancements in Image Quality\u003c\/strong\u003e\u003cbr\u003e Sony a6400 camera is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver improved image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies, and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003c\/p\u003e  \u003cp\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003e The versatile Sony a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003c\/p\u003e  \u003cp\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003c\/p\u003e  \u003cp\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eUpgraded Build for Increased Versatility\u003c\/strong\u003e\u003cbr\u003e Sony A6400 camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180° 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003c\/p\u003e  \u003cp\u003eThe Sony A6400 camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.\u003c\/p\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574528536853,"sku":"ILCE6400B","price":1249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce6400b_0_6.jpg?v=1680169944"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp\u003eCovering a useful range of telephoto focal lengths, the \u003cstrong\u003eE 70-350mm f\/4.5-6.3 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e \t\u003cli\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575568068885,"sku":"SEL70350G","price":1369.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel70350g_0_1.jpg?v=1680182315"},{"product_id":"sony-e-18-135mm-f-3-5-5-6-oss-lens","title":"Sony E 18-135mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003eSpanning a useful wide-angle to medium telephoto range, the\u003cstrong\u003e E 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. Complementing the range of focal lengths is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eVersatile zoom designed for APS-C-format E-mount mirrorless cameras, this 18-135mm lens provides a 27-202.5mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eA linear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos. Additionally, a dedicated AF\/MF switch allows for quick changing between focusing methods.\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance of 1.5' along with a maximum magnification of 0.29x benefit working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575569019157,"sku":"SEL18135","price":829.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel18135_0_3.jpg?v=1680182349"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver\u003cstrong\u003e E 16mm f\/2.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \t\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575572001045,"sku":"SEL16F28","price":265.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel16f28_0_3.jpg?v=1680182469"},{"product_id":"sony-sonnar-t-e-24mm-f-1-8-za-lens","title":"Sony Zeiss E 24mm f\/1.8 ZA Lens","description":"\u003cp\u003ePractically distortion-free and featuring a fast f\/1.8 maximum aperture, this \u003cstrong\u003eSonnar T* E 24mm f\/1.8 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill help APS-C E-mount shooters capture difficult scenes with ease. Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with eight elements in seven groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e \t\u003cli\u003eA wide-angle prime designed for APS-C Sony E-mount cameras, this 24mm lens will provide an equivalent focal length of 36mm. It can also be used on full-frame E-mount cameras in APS-C mode.\u003c\/li\u003e \t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e \t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e \t\u003cli\u003eThe advanced optical design permits a minimum focus distance of just 6.3\" for a maximum magnification of 0.25x, allowing shooter to capture sharp close ups.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575573344533,"sku":"SEL24F18Z","price":1525.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel24f18z_0_3.jpg?v=1680182535"},{"product_id":"sony-e-35mm-f-1-8-oss-lens","title":"Sony E 35mm f\/1.8 OSS Lens","description":"\u003ch2\u003eSony E 35mm f\/1.8 OSS Lens\u003c\/h2\u003e\n\u003cp\u003eDelivering a \"normal-length\" 52.5mm equivalent on APS-C-format E-mount cameras, the \u003cstrong\u003eE 35mm f\/1.8 OSS Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile and lightweight option that will fit a variety of shooting scenarios. It offers a fast f\/1.8 maximum aperture for working in low-light and creating images with shallow depth of field. Equipped with one extra-low dispersion element and two aspherical elements, images will have an absolute minimum of aberrations. Also, it has built-in Optical SteadyShot image stabilization for reducing camera shake and creating sharper images and uses an internal focus mechanism that enables fast, responsive focusing as close as 11.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C-format cameras, this compact 35mm lens will provide a \"normal\" 52.5mm equivalent focal length.\u003c\/li\u003e \t\u003cli\u003eA maximum aperture of f\/1.8 offers excellent low-light imaging capabilities along with the ability to create images with a shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8\", and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575577178389,"sku":"SEL35F18","price":579.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel35f18_0_3.jpg?v=1680182640"},{"product_id":"sony-e-20mm-f-2-8-lens","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cp\u003eBegin your wide-angle journey with the \u003cstrong\u003eE 20mm f\/2.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony\u003c\/strong\u003e, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9inches. 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It's fast f\/1.8 maximum aperture and seven-blade circular diaphragm help create beautiful images by allowing users to use selective focus techniques with the shallow depth of field. On top of this, the lens is equipped with Optical SteadyShot image stabilization for reducing the impact of camera shake. Also, it has an internal focus mechanism for fast, responsive AF and reaching a minimum focus distance of 1.3ft.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C format cameras, this 50mm lens will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/1.8 maximum aperture facilitates working in low light conditions and allows shooters to create images with an extremely shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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This cap features a centre-pinch snap-on design for ease of use and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44577302905109,"sku":"ALCF405S","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_264_28.jpg?v=1680204292"},{"product_id":"sony-49mm-front-lens-cap","title":"Sony 49mm Front Lens Cap","description":"\u003cp\u003eMake sure your 49mm diameter lens has its front element protected when not in use with this replacement \u003cstrong\u003eALC-F49S 49mm Front Lens Cap\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. This cap features a centre-pinch snap-on design for ease of use and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44577303363861,"sku":"ALCF49S","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_264_29.jpg?v=1680204302"},{"product_id":"sony-alc-f72s-72mm-front-lens-cap","title":"Sony ALC-F72S 72mm Front Lens Cap","description":"\u003cp\u003eMake sure your 72mm diameter lens has its front element protected when not in use with this replacement \u003cstrong\u003eALC-F72S 72mm Front Lens\u003c\/strong\u003e \u003cstrong\u003eCap\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. This cap features a centre-pinch snap-on design for ease of use and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44577303789845,"sku":"ALCF72S","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_264_30.jpg?v=1680204313"}],"url":"https:\/\/www.cameraelectronic.live\/collections\/sony.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}