{"title":"Lenses -\u003e Medium Format","description":"","products":[{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR","description":"\u003cp\u003eOffering a broad field of view within a compact form factor, the \u003cstrong\u003eFUJIFILM GF 30mm f\/3.5 R WR\u003c\/strong\u003e is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realise a high degree of clarity, colour accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle prime lens offers a 24mm equivalent focal length to realise a broad field of view for working with a variety of subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573939073301,"sku":"74374","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1593477925_1560693.jpg?v=1680155808"},{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR","description":"\u003cp\u003eThis \u003cstrong\u003eFUJIFILM GF 45-100mm F4 R LM OIS WR\u003c\/strong\u003e joins the current family of interchangeable GF Lenses, designed for the GFX large format*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCombining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit\/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAstonishing image-resolving power and wide tonal reproduction\u003c\/strong\u003e\u003cbr\u003e\r\nThe GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight large format standard zoom\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003cbr\u003e\r\nThe use of an Internal Focusing system has minimised the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing\u003cbr\u003e\r\nphotographers to make the most of the high-resolution sensors found in GFX System\u003cbr\u003e\r\ncameras, especially when making images hand-held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens has 11 seals for dust and weather resistance to allow for peace of mind in\u003cbr\u003e\r\ntough environments, allowing for operation at temperatures down to 14°F \/ -10°C.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573941465365,"sku":"74252","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1579740733_1541203_1.jpg?v=1680155871"},{"product_id":"hasselblad-xcd-45mm-f-4-p-lens","title":"Hasselblad XCD 45mm f\/4 P Lens","description":"\u003cp\u003eImpressively portable, the \u003cstrong\u003eXCD 45mm f\/4 P \u003c\/strong\u003efrom \u003cstrong\u003eHasselblad \u003c\/strong\u003eis a sleek wide-angle prime distinguished by its compact and lightweight form factor. Designed for X-series medium format mirrorless cameras, this lens offers a familiar 36mm equivalent focal length to benefit working in a wide variety of situations. Two aspherical elements are featured in the optical design, which reduce a variety of aberrations and distortion for improved sharpness and clarity. Its close 1.1' minimum focusing distance also suits working with close-up subjects and a mechanical focusing system lends a more tactile feel when manually focusing. Autofocus is quick and quiet, too, and this lens also incorporates a revised Central Lens Shutter for notably quiet performance along with support for shutter speeds up to 1\/2000 sec with flash sync at all speeds.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574245257493,"sku":"CP.HB.00000913.01","price":1799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_161.jpg?v=1754013282"},{"product_id":"hasselblad-xcd-35-75mm-f-3-5-4-5-lens","title":"Hasselblad XCD 35-75mm f\/3.5-4.5 Lens","description":"\u003cp\u003eCovering a useful wide-angle to short-telephoto range, the \u003cstrong\u003eXCD 35-75mm f\/3.5-4.5\u003c\/strong\u003e from \u003cstrong\u003eHasselblad \u003c\/strong\u003eis a 28-58mm-equivalent zoom designed for X-series mirrorless medium format cameras. The useful zoom range is complemented by an overall compact, lightweight design that makes this lens especially suitable for travel applications. Its optical design incorporates a pair of aspherical elements, which help to reduce distortion and spherical aberrations throughout the zoom range in order to achieve a high degree of sharpness and accurate rendering. Like other XCD lenses, the 35-75mm f\/3.5-4.5 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its autofocus system, which uses an internal focusing design, can be manually overridden for fine-tuned focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574245945621,"sku":"CPHB.00000418.01","price":5599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560930625_1487058_1.jpg?v=1680162899"},{"product_id":"pentax-hd-pentax-d-fa645-35mm-f-3-5-al-if-lens","title":"Pentax D FA 645 35mm f\/3.5 AL [IF] Lens","description":"\u003cp\u003eProviding a wide-angle field of view on Pentax 645-series medium format cameras, the \u003cstrong\u003eHD PENTAX-D FA645 35mm f\/3.5 AL [IF] Lens\u003c\/strong\u003e blends an expansive perspective favored by interior, architectural, and landscape photographers with a sophisticated optical design for notable sharpness and even illumination. The 10 elements in 7 groups design incorporates one glass-molded aspherical element, one hybrid aspherical element, and one high refractive index low dispersion element, all of which combine to suppress chromatic and spherical aberrations and other distortions. Complementing the optical layout is an HD lens coating, which has been applied to individual elements to control flare and ghosting for contrast-rich, color-accurate results.\u003c\/p\u003e\r\n\u003cp\u003eContrasting the broad, wide-angle perspective is an apt close-focusing system that provides a minimum focusing distance of 11.8\" along with a 0.25x maximum magnification for working with nearby subjects. The integrated autofocus motor benefits from an inner-focusing mechanism that quickens focusing performance and also limits the overall lens length for more intuitive handling. A rounded nine-blade diaphragm also contributes to a pleasing bokeh quality when working with selective focusing techniques. Rounding out the feature-set, the 35mm f\/3.5 lens also features a Super Protect coating on the front element to prevent moisture, dust, and smudging from affecting image quality and the included petal-shaped lens hood incorporates a polarizer filter window to permit filter adjustment without having to remove the hood during use.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWide-angle prime 35mm f\/3.5 lens is designed for Pentax 645 medium format digital cameras, where it provides a 35mm-equivalent 27.5mm focal length, as well as 645 film cameras, where the equivalent focal length is 21.5mm.\u003c\/li\u003e\r\n\u003cli\u003eThe 10 elements in 7 groups construction incorporates one glass-molded aspherical element, one hybrid aspherical element, and one high refractive index low dispersion element, which all combine to significantly reduce chromatic and spherical aberrations, as well as provide edge-to-edge sharpness and illumination.\u003c\/li\u003e\r\n\u003cli\u003eAn HD coating has been applied to individual elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions and backlit situations.\u003c\/li\u003e\r\n\u003cli\u003eAn 11.8\" minimum focusing distance pairs with a 1:4 maximum magnification ratio for working with close-up subjects.\u003c\/li\u003e\r\n\u003cli\u003eThe integrated autofocus motor benefits from an inner-focusing mechanism for quick, responsive performance. This design also maintains the overall lens length during use for easier handling.\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm produces a smooth out-of-focus quality when working with selective focus and shallow depth of field techniques.\u003c\/li\u003e\r\n\u003cli\u003eA Super Protect coating has been applied to the front element to guard against dust, moisture, and smudging.\u003c\/li\u003e\r\n\u003cli\u003eThe included lens hood incorporates a polarizer filter window to permit adjustment over the filter orientation without having to remove the lens hood during use.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44574483710229,"sku":"26450","price":2540.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26450.jpg?v=1680168020"},{"product_id":"pentax-smc-fa-645-120mm-f-4-macro-lens","title":"Pentax FA 645 120mm f\/4 Macro Lens","description":"","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44574483808533,"sku":"26735","price":2639.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26735.jpg?v=1680168031"},{"product_id":"pentax-fa-645z-55mm-f-2-8-sdm-aw-d-lens","title":"Pentax FA 645 55mm f\/2.8 SDM AW D Lens","description":"\u003cp\u003eNew camera, new lens: this \u003cstrong\u003ePentax-D FA 645 55mm f\/2.8 AL[IF] SDM AW Lens\u003c\/strong\u003e is the first model of the Pentax-D FA 645 lens series created for the Pentax 645D digital medium-format camera. With a focal length that's equivalent to a 43.5mm standard lens (in 35mm), it features optics optimized for digital photography to assure exceptional performance, and also provides an image circle covering the image area of existing 645-format film SLR cameras. It has dependable, dust-proof, weather-resistant construction for active outdoor photography.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features a Supersonic Direct-drive Motor (SDM) autofocus drive and Quick-Shift for instant autofocus\/manual focus switching,  Aero Bright coating to help prevent flare and ghost images, and it's Pentax's first 645 system lens to incorporate a rounded diaphragm for improved bokeh (the aesthetic quality of the blur in the out-of-focus areas of an image).\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eState-of-the-Art Optics\u003c\/strong\u003e\u003cbr\u003e\r\nIncorporating high-performance, hybrid aspherical optical element in its optics, this new standard lens (focal length equivalent to 43.5mm in the 35mm format) offers exceptional image-resolving power with outstanding brightness levels even at the edges, while compensating various aberrations to a minimum. All lens characteristics are optimized for digital photography: for instance, flare and ghost images are minimized by applying exclusive lens coatings to optical elements and employing anti-reflection materials for the interior of the lens barrel.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eVersatile Standard Lens\u003c\/strong\u003e\u003cbr\u003e\r\nWhen mounted on the PENTAX 645D camera body, this standard lens offers a focal length which produces an angle of view close to that of the human eye. As the result, it can be used for many different kinds of subjects and applications, including landscapes and portraits.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDustproof, Weather-Resistant Construction\u003c\/strong\u003e\u003cbr\u003e\r\nSeven special seals make this lens dustproof and weather-resistant. This lens coupled with the Pentax 645D camera body provides a durable, reliable digital SLR camera that performs superbly, even in rain, mist, or locations prone to water splashes and spray. The \"AW\" (All Weather) designation in the lens name testifies to the weather-resistant construction and it is rated to operate in temperatures from 14-104ºF (-10 to 40ºC).\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAero Bright Coating Dramatically Improves Image Description in Backlight\u003c\/strong\u003e\u003cbr\u003e\r\nThe Pentax original Aero Bright coating on this lens delivers brilliant, high-quality images by preventing flare and ghost images more effectively. This exclusive coating effectively reduces lens reflectance and greatly increases light transmittance by forming a silica aerogel layer with uniform pores on the surface of optical element.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRounded Diaphragm to Produce a Beautiful Bokeh\u003c\/strong\u003e\u003cbr\u003e\r\nThe first Pentax medium-format interchangeable lens to feature a completely rounded diaphragm, it creates a natural, beautiful \"bokeh\" (out-of-focus rendition), while minimizing the streaking effect of point light sources.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSmooth, Quiet SDM Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe SDM (Supersonic Direct-drive Motor) autofocus mechanism operates smoothly and quietly using the supersonic motor installed inside the lens barrel.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSP Coating Blocks Dust and Dirt\u003c\/strong\u003e\u003cbr\u003e\r\nThe front surface of the lens is treated with Pentax's SP (Special Protect) coating, which applies a fluorine compound to the lens surface through a vapor deposition process. This SP coating effectively repels dust, water and grease, and also makes it easy to wipe off fingerprints and cosmetics.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAdvanced Focus Options\u003c\/strong\u003e\u003cbr\u003e\r\nQuick-Shift Focus system instantly switches to manual focus operation, after the subject is captured in focus by the AF system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e\u003cem style=\"color: rgb(255, 0, 0);\"\u003eImages shown are not the actual product, and are for reference purposes only. Actual unit may show some signs of use, minor marks or scratches.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44574489968917,"sku":"26350","price":1539.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1287150628_739081.jpg?v=1680168300"},{"product_id":"fujifilm-gf-100-200mm-f-5-6-r-lm-ois-wr-lens","title":"FUJIFILM GF 100-200mm f\/5.6 R LM OIS WR","description":"\u003cp\u003edd a medium telephoto zoom to your medium-format system with the\u003cstrong\u003e GF 100-200mm f\/5.6 R LM OIS WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. It can also handle cold environments with its ability to work in temperatures as low as 14F. For those in need of just a bit more reach, the lens is compatible with the GF 1.4x TC WR Teleconverter which boosts its range to 140-280mm, or 111-221mm in 35mm equivalency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e\n\u003cli\u003eConstant f\/5.6 maximum aperture ensures consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates two Super ED elements and one aspherical element to reduce chromatic aberrations, colour fringing, and field curvature aberrations throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575114264853,"sku":"74249","price":2949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74249_0_4.jpg?v=1680174418"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"FUJIFILM GF 50mm f\/3.5 R LM WR","description":"\u003cp\u003eCharacterized by its especially slim design, the \u003cstrong\u003eGF 50mm f\/3.5 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFUJIFILM \u003c\/strong\u003eis a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround, everyday shooting, and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003ePrime 50mm lens offers a 40mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eImpressively compact \"pancake\" design makes this lens especially portable and ideal for everyday shooting.\u003c\/li\u003e \t\u003cli\u003eThe nine elements, six groups optical design incorporates one aspherical element to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for especially quick and quiet focusing performance and is well-suited to both photo and video applications.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575116230933,"sku":"74251","price":1469.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74251_0_4.jpg?v=1680174452"},{"product_id":"fujifilm-gf-120mm-f-4-macro-r-lm-ois-wr-lens","title":"FUJIFILM GF 120mm f\/4 Macro R LM OIS WR","description":"\u003cp\u003eDesigned for working with close-up subjects, the \u003cstrong\u003eGF 120mm f\/4 Macro R LM OIS WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 1.5feet minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still lifes. Its optical design incorporates three extra-low dispersion elements to reduce color fringing and chromatic aberrations for improved clarity and color accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/p\u003e  \u003cp\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 1.5feet to 3feet range, a 3feet to infinity range, or the full focusing range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto prime lens offers a 95mm equivalent focal length that is well-suited to working with close-up subjects at a comfortable range.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eA floating focusing system maintains sharpness and clarity throughout the focusing range, from 1.5feet to infinity.\u003c\/li\u003e \t\u003cli\u003eHigh-speed linear motor delivers quick, quiet, and smooth autofocus performance.\u003c\/li\u003e \t\u003cli\u003eMaximum magnification of 1:2 benefits working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eFocus range limiter lets you choose between a 1.5-3feet focusing range, 3feet to infinity range, or full range depending on the subject being photographed.\u003c\/li\u003e \t\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575118262549,"sku":"74223","price":3749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74223_0_4.jpg?v=1680174486"},{"product_id":"fujifilm-gf-45mm-f-2-8-r-wr-lens","title":"FUJIFILM GF 45mm f\/2.8 R WR","description":"\u003cp\u003eOffering a versatile wide-angle perspective, the \u003cstrong\u003eGF 45mm f\/2.8 R WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 36mm equivalent lens for the G-mount GFX camera system. With a slightly wider-than-normal field of view, this lens is ideal for everyday shooting and its f\/2.8 maximum aperture suits working in difficult lighting conditions. Its optical design incorporates one aspherical element and two extra-low dispersion elements to reduce both spherical and chromatic aberrations for improved sharpness and clarity. A Nano GI coating has also been applied to individual elements to suppress lens flare and ghosting for greater contrast and color accuracy. Contributing to its flexibility, the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eGeneral wide-angle prime lens offers a 36mm equivalent focal length to realize a comfortable field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element reduces distortion and spherical aberrations for improved sharpness and clear rendering.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion elements suppress chromatic aberrations and color fringing for greater color accuracy and clarity.\u003c\/li\u003e \t\u003cli\u003eNano GI coating minimizes lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003c\/li\u003e \t\u003cli\u003eAn internal focusing mechanism affords quick autofocus performance, maintains the overall length of the lens during operation, and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eBrass lens mount is durable and rigid for long-lasting use and mounting accuracy.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575124259093,"sku":"74264","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74264_0_4.jpg?v=1680174576"},{"product_id":"fujifilm-gf-110mm-f-2-r-lm-wr-lens","title":"FUJIFILM GF 110mm f\/2 R LM WR","description":"\u003cp\u003eAn ideal lens for portraiture, the \u003cstrong\u003eGF 110mm f\/2 R LM WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575125209365,"sku":"74254","price":4125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74254_0_4.jpg?v=1680174599"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp\u003eDesigned for the \u003cstrong\u003eFujifilm \u003c\/strong\u003eG-mount GFX camera system, this \u003cstrong\u003eGF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f\/4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and color accuracy. Balancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide-angle to normal-length zoom offers a 25-51mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements are featured in the optical design to control spherical aberrations for improved sharpness with minimal distortion. Also, one extra-low dispersion element and a super extra-low dispersion element are also used to reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity.\u003c\/li\u003e\n\u003cli\u003eAn internal focusing mechanism is controlled by a linear AF motor for smooth, silent, and fast focusing performance.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575126061333,"sku":"74222","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74222_0_3.jpg?v=1680174625"},{"product_id":"hasselblad-xcd-135mm-f-2-8-lens-with-x-converter-1-7x","title":"Hasselblad XCD 135mm f\/2.8 Lens with X Converter 1.7x","description":"\u003cp\u003eIdeally suited for portraiture and landscape, the \u003cstrong\u003eXCD 135mm f\/2.8 Lens with X Converter 1.7x\u003c\/strong\u003e from \u003cstrong\u003eHasselblad\u003c\/strong\u003e is a short telephoto prime bundled with a dedicated 1.7x teleconverter. With X-series mirrorless medium format cameras, the lens itself offers a 105mm equivalent focal length, and when the teleconverter is in place, this equivalent focal length is increased to 178mm. The flattering perspective of the short-tele pairs with the close 3.3' minimum focusing distance to suit photographing close-up subjects, and an advanced optical design helps to realize high clarity and sharpness throughout the focusing range. Like other XCD lenses, the 135mm f\/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eX Converter 1.7x\u003c\/strong\u003e\u003cbr\u003e Included with the 135mm f\/2.8 lens is the dedicated X Converter 1.7x; a 1.7x teleconverter that offers an effective focal length of 226mm, or 178mm equivalent to full-frame sensors. The converter has a six elements, four groups optical design and maintains the autofocus, central shutter, and optical performance of the 135mm f\/2.8 lens. When the X Converter 1.7x is in place, the effective specifications are:\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eAperture Range: f\/4.8 to f\/32\u003c\/li\u003e \t\u003cli\u003eAngle of View: 14°\u003c\/li\u003e \t\u003cli\u003eMinimum Focusing Distance: 3.4'\u003c\/li\u003e \t\u003cli\u003eMaximum Magnification: 1:3.4\u003c\/li\u003e \t\u003cli\u003eDimensions: 3.2 x 7.7\" \/ 81 x 195 mm\u003c\/li\u003e \t\u003cli\u003eWeight: 3 lb \/ 1372 g\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44575175508245,"sku":"CP.HB.00000383.01","price":7749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cphb.00000383.01_0_3.jpg?v=1680175450"},{"product_id":"pentax-smc-fa-645-200mm-f-4-if-lens","title":"Pentax FA 645 200mm f\/4 IF Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSMC FA 645 200mm f\/4 IF Lens\u003c\/strong\u003e from \u003cstrong\u003ePentax \u003c\/strong\u003eis a medium-format, manual and autofocusing telephoto lens with a 35mm-equivalent focal length of 157mm. It provides a soft out-of-focus (bokeh) effect. It features two extra-low dispersion (ED) glass elements to correct for chromatic aberration, and a ghostless coating to effectively eliminate reflections on the inner surface of the lens, in order to provide sharp images with high contrast. The inner focusing system improves focusing speed and minimizes lens extension, allowing for a closer minimum focus distance.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eMedium-format, manual and autofocusing telephoto lens with a 35mm-equivalent focal length of 157mm\u003c\/li\u003e \t\u003cli\u003eMaximum aperture of f\/4 can be stopped down to f\/32 via the aperture ring in manual mode. Alternatively, full automatic diaphragm control is available\u003c\/li\u003e \t\u003cli\u003eProvides a soft out-of-focus (bokeh) effect\u003c\/li\u003e \t\u003cli\u003eFeatures two extra-low dispersion (ED) glass elements to correct for chromatic aberration, and a ghostless coating to effectively eliminate reflections on the inner surface of the lens, in order to provide sharp images with high contrast\u003c\/li\u003e \t\u003cli\u003eInternal focusing system improves focusing speed and minimizes lens extension, allowing for a closer minimum focus distance\u003c\/li\u003e \t\u003cli\u003eSupplied lens hood blocks stray light in order to prevent lens flare. Also offers some additional protection against impact for the front element, should you get a bit too close to your subject\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575451447573,"sku":"26745","price":1649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26745_0_3.jpg?v=1680180028"},{"product_id":"pentax-smc-fa-645-80-160mm-f-4-5-lens","title":"Pentax FA 645 80-160mm f\/4.5 Lens","description":"\u003cp\u003eThe \u003cstrong\u003ePentax SMC FA 645 80-160mm f\/4.5 Lens\u003c\/strong\u003e is a medium telephoto zoom lens with a 35mm equivalent focal length of 63-126.5mm and a maximum aperture of f\/4.5. The autofocus lens can stop down to f\/32 and features multiple types of low dispersion glass elements throughout its 11 element and 10 group construction. This is benefited by the use of a Super Multi Coating that helps eliminate flare and ghosting.\u003c\/p\u003e  \u003cp\u003eThe lens can focus as close as 3.3' during use and has an eight blade diaphragm to help create smooth out-of-focus areas. Also, it can accept 77mm filters via a front thread and includes a lens hood. The 80-160mm also features the ability to turn the front of the lens while the hood is attached for easily adjusting your filters.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eThe front of the lens can be rotated while the hood is attached allowing for easy rotation of filters like circular polarizers\u003c\/li\u003e \t\u003cli\u003e35mm focal length equivalent of 63-126.5mm\u003c\/li\u003e \t\u003cli\u003eAperture range of f\/4.5 to f\/32\u003c\/li\u003e \t\u003cli\u003eAngle of view of 47° to 21.5° which equates to 38° to 17.5° on Pentax 645 digital cameras\u003c\/li\u003e \t\u003cli\u003eLens construction of 11 elements in 10 groups\u003c\/li\u003e \t\u003cli\u003eExtraordinary and extra-low dispersion glass elements help to minimize chromatic aberrations and maximize sharpness\u003c\/li\u003e \t\u003cli\u003eAccepts 77mm threaded filters\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance throughout the zoom range is 3.3'\u003c\/li\u003e \t\u003cli\u003eSuper Multi Coating increases light transmission as well as helps to eliminate ghosting and flaring\u003c\/li\u003e \t\u003cli\u003eWorks with both film and digital formats\u003c\/li\u003e \t\u003cli\u003eAperture ring and focusing distance scale\u003c\/li\u003e \t\u003cli\u003eEight diaphragm blades for smooth out-of-focus areas\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575454986517,"sku":"26755","price":1759.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26755_0_3.jpg?v=1680180076"},{"product_id":"pentax-hd-pentax-da645-28-45mm-f-4-5-ed-aw-sr-lens","title":"Pentax FA 645 28-45mm f\/4.5 ED AW SR Lens","description":"\u003cp\u003eThe\u003cstrong\u003e HD PENTAX-DA645 28-45mm f\/4.5 ED AW SR Lens\u003c\/strong\u003e from\u003cstrong\u003e Pentax\u003c\/strong\u003e provides users of the 645D or 645Z with a weather-resistant, ultra wide-angle zoom lens with a 35mm equivalent focal length of 22-35.5mm. This lens features the 645AF2 mount for electronic aperture control and autofocus with an internal DC motor. Also, it has a constant maximum aperture of f\/4.5 throughout its zoom range and uses extra-low dispersion glass elements to limit the effects of chromatic aberrations and improve sharpness.\u003c\/p\u003e  \u003cp\u003eThe dustproof and weather-resistant 28-45mm lens features a quick-shift focus system that allows users to quickly switch from auto to manual focus as well as shake reduction image stabilization good for up to approximately 3.5 stops. Further improving image quality is the use of HD and Aero Bright coatings that reduce flare and ghosting. A Super Protect coating on the front element is also utilized to ensure the surface is free of dust and marks.\u003c\/p\u003e  \u003cp\u003eThis lens has nine rounded aperture blades that will provide smooth out-of-focus areas. Additionally, the lens has an 82mm front filter thread and comes with both a case and hood.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eAperture range from f\/4.5 to f\/32\u003c\/li\u003e \t\u003cli\u003ePentax 645AF2 mount for full electronic aperture control and autofocus with an internal DC motor\u003c\/li\u003e \t\u003cli\u003eLens construction features 17 elements in 12 groups\u003c\/li\u003e \t\u003cli\u003eMaximum magnification of 0.21x\u003c\/li\u003e \t\u003cli\u003eAll-weather design is both dustproof and water-resistant\u003c\/li\u003e \t\u003cli\u003eBuilt-in shake reduction technology provides about 3.5 stops of image stabilization\u003c\/li\u003e \t\u003cli\u003eNine rounded diaphragm blades provide a circular aperture from f\/4.5-6.3 at 28mm and from f\/4.5-8 at 45mm\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance of 1.3'\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575458459925,"sku":"26390","price":7149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26390_0_3.jpg?v=1680180126"},{"product_id":"pentax-smc-fa-645-45-85mm-f-4-5-lens","title":"Pentax FA 645 45-85mm f\/4.5 Lens","description":"\u003cp\u003eThe \u003cstrong\u003ePentax smc FA 645 45-85mm f\/4.5 Lens\u003c\/strong\u003e is a standard zoom lens capable of wide angle to short telephoto focal lengths equivalent to 35.5-67mm in 35mm format. The maximum f\/4.5 aperture is constant throughout the zoom range, and it can stop down to a minimum of f\/32. This is due in part to a lens construction of 11 elements in 9 groups.\u003c\/p\u003e  \u003cp\u003eDuring use, you can switch between auto and manual focus by simply sliding the focus ring forward or backward. It can even focus down to a minimum of 1.6' away. Further benefiting image quality is an eight blade diaphragm that will ensure smooth out-of-focus areas. It also comes with a case and has a 77mm front filter thread.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003e35mm focal length equivalent of 35.5-67mm\u003c\/li\u003e \t\u003cli\u003eAperture range of f\/4.5 to f\/32\u003c\/li\u003e \t\u003cli\u003eAngle of view of 76° to 44.5° which equates to 61.5° to 36° on Pentax 645 digital cameras\u003c\/li\u003e \t\u003cli\u003eLens construction of 11 elements in 9 groups\u003c\/li\u003e \t\u003cli\u003eAccepts 77mm threaded filters\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance throughout the zoom range is 1.6'\u003c\/li\u003e \t\u003cli\u003eWorks with both film and digital formats\u003c\/li\u003e \t\u003cli\u003eAperture ring and focusing distance scale\u003c\/li\u003e \t\u003cli\u003eEight diaphragm blades for smooth out-of-focus areas\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575458820373,"sku":"26725","price":3739.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26725_0_3.jpg?v=1680180150"},{"product_id":"pentax-smc-fa-645-55-110mm-f-5-6-lens","title":"Pentax FA 645 55-110mm f\/5.6 Lens","description":"\u003cp\u003eThe \u003cstrong\u003ePentax SMC FA 645 55-110mm f\/5.6 Lens\u003c\/strong\u003e is a standard zoom lens designed for Pentax 645 mount medium format cameras, both film and digital. It is designed for general shooting and has a standard to medium telephoto field of view with a 35mm equivalent focal length of 43.5-87mm. Also, it has a constant minimum aperture of f\/5.6 and can stop down to f\/45.\u003c\/p\u003e  \u003cp\u003eThe lens design features 9 elements in 9 groups which feature a Super Multi Coating that prevents ghosting and flaring. For optimal image quality, the 55-110mm uses extra-low dispersion glass elements to prevent chromatic aberrations and maximize contrast and sharpness. Also, the lens will focus as close as 2.6'.\u003c\/p\u003e  \u003cp\u003eFor smooth out-of-focus areas, the lens has an eight blade aperture diaphragm. There is also an 82mm front filter thread.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003e35mm focal length equivalent of 43.5-87mm\u003c\/li\u003e \t\u003cli\u003eAperture range of f\/5.6 to f\/45\u003c\/li\u003e \t\u003cli\u003eAngle of view of 53° to 28° which equates to 43° to 22.5° on Pentax 645 digital cameras\u003c\/li\u003e \t\u003cli\u003eLens construction of 9 elements in 9 groups\u003c\/li\u003e \t\u003cli\u003eSuper Multi Coating increases light transmission as well as helps to eliminate ghosting and flaring\u003c\/li\u003e \t\u003cli\u003eExtra low-dispersion glass elements help to minimize chromatic aberrations and maximize sharpness\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance is 2.6'\u003c\/li\u003e \t\u003cli\u003eAccepts 82mm threaded filters\u003c\/li\u003e \t\u003cli\u003eWorks with both film and digital formats\u003c\/li\u003e \t\u003cli\u003eAperture ring and focusing distance scale\u003c\/li\u003e \t\u003cli\u003eEight diaphragm blades for smooth out-of-focus areas\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575460393237,"sku":"26765","price":2419.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26765_0_3.jpg?v=1680180175"},{"product_id":"pentax-smc-fa-645-33-55mm-f-4-5-al-lens","title":"Pentax FA 645 33-55mm f\/4.5 AL Lens","description":"\u003cp\u003eThe \u003cstrong\u003ePentax SMC FA 645 33-55mm f\/4.5 AL Lens\u003c\/strong\u003e is a wide-angle zoom lens designed for use with medium format Pentax 645 mount cameras. It features an aperture range of f\/4.5-32 and has a 35mm equivalent focal length of 26-43.5mm, providing a very useful range of wide-angle lengths. This lens in particular utilizes two aspherical elements that greatly reduce distortion, field curvature, and coma aberrations common with wide angle lenses.\u003c\/p\u003e  \u003cp\u003eThe 33-55mm features a lens construction of 11 elements in 8 groups, including some high refraction low-dispersion glass. To maintain image quality, it uses a 3-group floating zoom to reduce field curvature throughout the range. Also, the 33-55mm has a minimum focus distance of 15.7\".\u003c\/p\u003e  \u003cp\u003eFor smooth out-of-focus areas, the lens has an eight blade aperture diaphragm. Additionally, it features an 82mm front filter thread.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003e35mm focal length equivalent of 26-43.5mm\u003c\/li\u003e \t\u003cli\u003eAperture range of f\/4.5 to f\/32\u003c\/li\u003e \t\u003cli\u003eAngle of view of 80° to 53° which equates to 65° to 43° on Pentax 645 digital cameras\u003c\/li\u003e \t\u003cli\u003eLens construction of 11 elements in 8 groups\u003c\/li\u003e \t\u003cli\u003eLow-dispersion glass elements help to minimize chromatic aberrations and maximize sharpness\u003c\/li\u003e \t\u003cli\u003eAccepts 82mm threaded filters\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance throughout the zoom range is 15.7\"\u003c\/li\u003e \t\u003cli\u003eSuper Multi Coating increases light transmission as well as helps to eliminate ghosting and flaring\u003c\/li\u003e \t\u003cli\u003eWorks with both film and digital formats\u003c\/li\u003e \t\u003cli\u003eAperture ring and focusing distance scale\u003c\/li\u003e \t\u003cli\u003eEight diaphragm blades for smooth out-of-focus areas\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575461015829,"sku":"26775","price":3929.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26775_0_3.jpg?v=1680180201"},{"product_id":"pentax-90mm-f-2-8-d-fa-645-macro-ed-aw-sr-lens","title":"Pentax 90mm f\/2.8 D FA 645 Macro ED AW SR Lens","description":"\u003cp\u003eThe\u003cstrong\u003e Pentax 90mm f\/2.8 D FA 645 Macro ED AW SR Lens\u003c\/strong\u003e is a fast, medium-length lens (equivalent to 71mm in 35mm-format) for use with Pentax 645-mount medium format cameras. The f\/2.8 maximum aperture provides greater control over depth of field and features rounded 9-blade diaphragm construction. This lens has the Pentax Quick-Shift Focus System for rapid switching between auto and manual focus modes, and integrates a Shake Reduction mechanism for countering the effects of camera shake or image blur.\u003c\/p\u003e  \u003cp\u003eBoth an HD Coating and Aero Bright Coating are applied to lens elements in order to improve overall light transmission while reducing flare and ghosting. A Super Protect (SP) coating is also applied for protection against the elements and to ease cleaning of the lens. In addition to the SP coating, the overall construction of the lens is also weather resistant and dustproof.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eCompatible with Pentax 645 AF2 lens mounts.\u003c\/li\u003e \t\u003cli\u003eMedium portrait-length lens is equivalent to 71mm in 35mm format, giving a slightly longer-than-normal angle of view.\u003c\/li\u003e \t\u003cli\u003eFast, bright f\/2.8 maximum aperture helps control depth of field and enables greater versatility when working in low-light conditions.\u003c\/li\u003e \t\u003cli\u003eQuick-Shift Focus System allows you to instantly switch between auto and manual focusing modes.\u003c\/li\u003e \t\u003cli\u003eHD, Aero Bright, and SP coatings help to improve light transmission, reduce lens flare and ghosting, and aid in greater protection for the lens surfaces.\u003c\/li\u003e \t\u003cli\u003eDustproof and weather-resistant construction provide increased protection when working in poor conditions.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575461900565,"sku":"22210","price":6599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/22210_0_3.jpg?v=1680180225"},{"product_id":"pentax-smc-fa-645-300mm-f-4-ed-if-lens","title":"Pentax FA 645 300mm f\/4 ED IF Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSMC FA 645 300mm f\/4 ED (IF) Lens \u003c\/strong\u003efrom \u003cstrong\u003ePentax \u003c\/strong\u003eis a medium format, manual and autofocusing telephoto prime lens with a 35mm-equivalent focal length of 200mm. The surface is treated with Pentax's Super Multi Coating for sharp, high-contrast images. Extra-low Dispersion (ED) lens elements assure high image quality by minimizing chromatic aberrations. The Inner Focus (IF) mechanism minimizes lens extension when focusing, maintaining good balance and assuring smoother focus ring operation and a closer minimum focus distance. The lens was developed using computer-assisted optical design technology for a high degree of precision.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eThe f\/4 maximum aperture\u003c\/li\u003e \t\u003cli\u003eAutofocusing telephoto prime lens with a 35mm-equivalent focal length of 200mm\u003c\/li\u003e \t\u003cli\u003eTreated with Pentax's Super Multi Coating (SMC) for sharp, high-contrast images\u003c\/li\u003e \t\u003cli\u003eExtra-low Dispersion (ED) lens elements assure high image quality by minimizing chromatic aberrations\u003c\/li\u003e \t\u003cli\u003eInner Focus (IF) mechanism minimizes lens extension when focusing, maintaining good balance and assuring smoother focus ring operation and a closer minimum focus distance of 7.22'\u003c\/li\u003e \t\u003cli\u003eDeveloped using computer-assisted optical design technology for a high degree of precision\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575462359317,"sku":"26505","price":6269.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26505_0_3.jpg?v=1680180246"},{"product_id":"pentax-smc-fa-645-400mm-f-5-6-ed-if-lens","title":"Pentax FA 645 400mm f\/5.6 ED IF Lens","description":"\u003cp\u003eThe \u003cstrong\u003esmc FA 645 400mm f\/5.6 ED IF Lens\u003c\/strong\u003e from \u003cstrong\u003ePentax \u003c\/strong\u003eis a medium format, manual and autofocusing telephoto lens with a 35mm-equivalent focal length of 315mm. Extra-low dispersion (ED) glass is used to eliminate chromatic aberration for improved sharpness and contrast. Multi-coatings offer protection and prevent reflections on the inside of the lens to minimize ghosting and flare. Also helping to prevent flare is the supplied large lens hood. Quick AF\/MF switching is also possible, and an internal focusing system enables easy MF operation and improves focusing speed while minimizing lens extension, allowing for a closer minimum focus distance. Additionally, the lens features a rotating tripod collar with clip to enable speedy switching between vertical and horizontal orientations.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eMedium format, manual and autofocusing telephoto lens with a 35mm-equivalent focal length of 315mm\u003c\/li\u003e \t\u003cli\u003eExtra-low dispersion (ED) glass is used to eliminate chromatic aberration for improved sharpness and contrast\u003c\/li\u003e \t\u003cli\u003eMulti-coatings offer protection and prevent reflections on the inner side of the lens to minimize ghosting and flare. Also helping to prevent flare is the supplied large lens hood\u003c\/li\u003e \t\u003cli\u003eFast AF\/MF switching is also possible, and an internal focusing system enables easy MF operation and improves focusing speed while minimizing lens extension, allowing for a closer minimum focus distance\u003c\/li\u003e \t\u003cli\u003eRotating tripod collar with clip to enable quick switching between vertical and horizontal orientations\u003c\/li\u003e \t\u003cli\u003eAperture can be stopped down from the maximum of f\/5.6 to a minimum of f\/45 via the aperture ring in manual mode. Alternatively, full automatic diaphragm control is available\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575462686997,"sku":"26555","price":4069.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26555_0_3.jpg?v=1680180268"},{"product_id":"pentax-smc-fa-645-150-300mm-f-5-6-ed-if-lens","title":"Pentax FA 645 150-300mm f\/5.6 ED IF Lens","description":"\u003cp\u003eThe \u003cstrong\u003ePentax SMC FA 645 150-300mm f\/5.6 ED [IF] Lens\u003c\/strong\u003e is a telephoto zoom lens designed for medium-format Pentax 645 mount cameras. It has an aperture range of f\/5.6-45, and when used on 645 cameras, the lens has a 35mm equivalent focal length of 118.5-237mm. This gives you a wide, versatile range of telephoto focal lengths to choose from during shooting.\u003c\/p\u003e  \u003cp\u003eThis lens has a construction of 15 elements in 13 groups that is designed for high quality images. It even has extra-low dispersion glass elements that minimize the effects of chromatic aberrations and provide high contrast images for maximum resolution. This is all protected by a Super Protect (SP) coating on the front element that lessens the possibility of scratches and makes it easier to clean.\u003c\/p\u003e  \u003cp\u003eDuring operation, the lens internally focuses, keeping the large lens as compact as possible, and it switches from auto to manual focus by sliding the focus ring forward or backward. The lens also has a minimum focus distance of 6.6' and a filter thread size of 67mm.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003e35mm focal length equivalent of 118.5-237mm\u003c\/li\u003e \t\u003cli\u003eAperture range of f\/5.6 to f\/45\u003c\/li\u003e \t\u003cli\u003eAngle of view of 21° to 10.5° which equates to 17° to 8.5° on Pentax 645 digital cameras\u003c\/li\u003e \t\u003cli\u003eLens construction of 15 elements in 13 groups\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion glass elements help to minimize chromatic aberrations and maximize sharpness\u003c\/li\u003e \t\u003cli\u003eAccepts 67mm threaded filters\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance throughout the zoom range is 6.6'\u003c\/li\u003e \t\u003cli\u003eSuper Protect coating on the front element helps keeps your lens scratch free and easy to clean\u003c\/li\u003e \t\u003cli\u003eInternal focusing keeps the lens as compact as possible during use\u003c\/li\u003e \t\u003cli\u003eWorks with both film and digital formats\u003c\/li\u003e \t\u003cli\u003eAperture ring and focusing distance scale\u003c\/li\u003e \t\u003cli\u003eEight diaphragm blades for smooth out-of-focus areas\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575463375125,"sku":"26785","price":3959.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26785_0_3.jpg?v=1680180287"},{"product_id":"pentax-smc-fa-645-150mm-f-2-8-if-lens","title":"Pentax FA 645 150mm f\/2.8 IF Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSMC FA 645 150mm f\/2.8 IF Lens\u003c\/strong\u003e from \u003cstrong\u003ePentax \u003c\/strong\u003eis a medium format, manual and autofocusing telephoto lens with a 35mm-equivalent focal length of 118mm. Its fairly fast f\/2.8 maximum aperture enables effective low-light shooting with pretty shallow depth of field, and helps produce a natural out-of-focus (bokeh) effect for backgrounds. High-refraction and extra-low dispersion glass help minimize chromatic aberrations and allow for sharp imaging performance with high contrast and clarity. The Super Multi Coating also contributes to high sharpness and contrast. An inner focus system is used to minimize lens extension when focusing, allowing for a closer minimum focus distance. A large hood with a PL filter operation window is included to enable the use of a circular polarizing filter while checking the results through the camera's viewfinder.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eMedium format, manual and autofocusing telephoto lens with a 35mm-equivalent focal length of 118mm\u003c\/li\u003e \t\u003cli\u003eFairly fast f\/2.8 maximum aperture enables effective low-light shooting with pretty shallow depth of field, and helps produce a natural out-of-focus (bokeh) effect for backgrounds. Aperture can be stopped down to f\/22 using the aperture ring in manual mode. Alternatively, full automatic diaphragm control is available\u003c\/li\u003e \t\u003cli\u003eHigh-refraction and extra-low dispersion glass help minimize chromatic aberrations and allow for sharp imaging performance with high contrast and clarity\u003c\/li\u003e \t\u003cli\u003eSuper Multi Coating also contributes to high sharpness and contrast\u003c\/li\u003e \t\u003cli\u003eAn inner focus system is used to minimize lens extension when focusing, allowing for a closer minimum focus distance\u003c\/li\u003e \t\u003cli\u003eLarge hood with a PL filter operation window is included to enable the use of a circular polarizing filter while checking the results through the camera's viewfinder\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44575463506197,"sku":"26345","price":1979.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26345_0_3.jpg?v=1680180301"},{"product_id":"pentax-fa-645-300mm-f-5-6-ed-if-lens","title":"Pentax FA 645 300mm f\/5.6 ED IF Lens","description":"\u003cstrong\u003ePentax FA 645 300mm f\/5.6 ED IF Lens\u003c\/strong\u003e features a compact, lightweight design that is about 70% in size and 50% in weight less than the 300mm F4 ED (IF) lens. This reduces the load on the photographer such as when walking of long distances is required to reach a shooting site. The lens features impressive delineation performance and uses extra-low dispersion (ED) glass for minimising colour blurring and providing sharp, high-resolution images with high contrast. Focusing can switch between AF\/MF at the touch of a button, and an inner focus system is used to provide a speed AF option for providing superior ease of operation overall. \u003cp\u003eThis lens has a construction of 15 elements in 13 groups that is designed for high quality images. It even has extra-low dispersion glass elements that minimise the effects of chromatic aberrations and provide high contrast images for maximum resolution. This is all protected by a Super Protect (SP) coating on the front element that lessens the possibility of scratches and makes it easier to clean.\u003c\/p\u003e\u003cp\u003eDuring operation, the lens internally focuses, keeping the large lens as compact as possible, and it switches from auto to manual focus by sliding the focus ring forward or backward. The lens also has a minimum focus distance of 6.6 and a filter thread size of 67mm.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e35mm focal length equivalent of 118.5-237mm\u003c\/li\u003e\n\u003cli\u003eAperture range of f\/5.6 to f\/45\u003c\/li\u003e\n\u003cli\u003eAngle of view of 21° to 10.5° which equates to 17° to 8.5° on Pentax 645 digital cameras\u003c\/li\u003e\n\u003cli\u003eLens construction of 15 elements in 13 groups\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion glass elements help to minimise chromatic aberrations and maximise sharpness\u003c\/li\u003e\n\u003cli\u003eAccepts 67mm threaded filters\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance throughout the zoom range is 6.6'\u003c\/li\u003e\n\u003cli\u003eSuper Protect coating on the front element helps keeps your lens scratch free and easy to clean\u003c\/li\u003e\n\u003cli\u003eInternal focusing keeps the lens as compact as possible during use\u003c\/li\u003e\n\u003cli\u003eWorks with both film and digital formats\u003c\/li\u003e\n\u003cli\u003eAperture ring and focusing distance scale\u003c\/li\u003e\n\u003cli\u003eEight diaphragm blades for smooth out-of-focus areas\u003c\/li\u003e\n\u003c\/ul\u003e ","brand":"Pentax","offers":[{"title":"Default Title","offer_id":44579258499349,"sku":"26565","price":2749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/26565.jpg?v=1680236264"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens","title":"FUJIFILM GF 80mm f\/1.7 R WR","description":"\u003ch2\u003eOptically designed for limitless creativity\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 R WR features nine rounded diaphragm blades. These can be stopped down to provide edge-to-edge sharpness or opened up to produce images with beautifully smooth bokeh, and astounding separation between a subject and its background from any GFX System camera. Comprising 12 lens elements in nine groups, including one aspherical element and two Super ED elements, this lens is optimally balanced to control spherical aberration and deliver a quality of bokeh so aesthetically pleasing that it most likely cannot be reproduced by any other Large Format lens.\u003c\/p\u003e\r\n\u003cp\u003eThe use of ultra high-precision glass moulding technology means both surfaces of the aspherical lens element can be manufactured within a tolerance of 1\/100,000th of a millimetre. This is five times more accurate than regular moulding and reduces the onion-ring effect caused by slight defects in the lens surface on its out-of-focus regions.\u003c\/p\u003e\r\n\u003ch2\u003eThe world’s first F1.7 lens with autofocus for a large format digital system\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 features a powerful DC motor that has enough torque to drive the focus group of six lens elements to deliver accurate and reliable autofocus even when the lens is wide-open at F1.7 and depth of field is extremely shallow. The lens also supports the Face \/ Eye AF function, which uses an advanced focusing algorithm to accurately acquire focus on a subject’s face or eye even when they are moving within the frame.\u003c\/p\u003e\r\n\u003cp\u003eGF80mmF1.7 brings a half-a-stop of improvement to GFX100’s AF scene luminance limit. Moving from EV-5.0 to EV-5.5, GFX100’s autofocus is now even more capable in low-light situations.\u003c\/p\u003e\r\n\u003ch2\u003eCompact and practical size\u003c\/h2\u003e\r\n\u003cp\u003eMeasuring at 99.2mm long and weighing just 795g, with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.\u003c\/p\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures of down to -10°C. The front lens element is also coated with fluorine to repel dirt for an added layer of protection.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579736289557,"sku":"74404","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf80mm_lensfront.jpg?v=1680245891"},{"product_id":"fujifilm-gf-35-70mm-f-4-5-5-6-wr-lens","title":"FUJIFILM GF 35-70mm f\/4.5-5.6 WR","description":"\u003cp\u003eDesigned for the FUJIFILM G-mount GFX camera system, this GF 35-70mm f\/4.5-5.6 WR Lens is a wide-angle zoom offering a 28-55mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications. Weighing less than a pound and offering a closed length of under 3\", this compact and portable lens is engineered to produce images or video with incredible detail and minimal focus breathing, providing the perfect gateway to the capabilities and possibilities of the large format GFX System. Expansive landscapes, delicate portraits, and gritty documentaries are all within reach in the hands of the right storyteller. Additionally, the lens also features a dust-, freeze-, and weather-resistant design for use in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWide-angle to normal-length zoom offers a 28-55mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 13.8\" to suit working with close-up subjects.\u003c\/li\u003e\r\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003cli\u003eWeighs under 1 lb with a closed length of 2.9\".\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44580401414421,"sku":"74194","price":1479.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1630576160_1659384.jpg?v=1680263937"},{"product_id":"fujifilm-gf-20-35mm-f-4-r-wr-lens","title":"FUJIFILM GF 20-35mm f\/4 R WR","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eFUJIFILM GF 20-35mm f\/4 R WR Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR is a zoom lens covering the focal length range from the ultra wide-angle (UWA) 20mm to the wide-angle 35mm {equivalent to 16mm- 28mm in the 35mm format). The UWA coverage captures information dense subject matter such as wide expanses of landscapes or cityscapes with precise details in high resolution. The wide angle of view, which is far broader than the human field of view, can photograph a subject at a close distance to the camera. The convenience of having the constant F4 open aperture across the zoom range is coupled with the\u003cbr\u003ecompactness and lightweight of the lens design. It is perfect for users who travel for many hours in search of vast expanses of wilderness, as well as for shooting a full view of a small room.\u003c\/p\u003e\r\n\u003cp\u003eThe Fujifilm GF20-35mmF4 R WR consists of 14 elements in 10 groups, including three aspherical elements, one ED aspherical element and three ED elements, effectively controlling various types of aberrations to provide advanced image resolving performance. The new \u003ca title=\"Fujifilm Lenses\" href=\"https:\/\/www.cameraelectronic.live\/lenses\/for-fujifilm\"\u003efujifilm lens\u003c\/a\u003e is applied with the Nano Gl {Gradient Index) coating that effectively controls angled incident rays to minimise ghosting and lens flair, thus achieving greater image clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR's ultimate compact design means it weighs just 725g despite being a constant F4 UWA zoom lens. UWA lenses tend to be huge, but Fujifilm has designed this lens compact to make it more comfortable for landscape photographers who spend many hours outdoors.\u003c\/p\u003e\r\n\u003cp\u003e1 Product features\u003cbr\u003e(1) UWA zoom lens that extends the wide angle region of GF lens lineup in pursuit of premium image quality\u003c\/p\u003e\r\n\u003cp\u003eThe new lens covers focal lengths from the UWA 20mm to wide angle 35mm (eq uivalent to 16-28mm in the 35mm format), that is the widest in the lin eup of FUJINON'S GF lenses to capture information dense subject matter in a wide expanse of landscape or cityscape and to take advantage of the unique perspective of a wide angle lens.\u003c\/p\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR consists of 14 elements in 10 groups, including three aspherica l elements, one ED aspherical element and three ED elements, effectively controlling distortion and chromatic aberration to achieve advanced image-resolving performance. This is why the lens can present, in superior precision, all information of subject matter recorded w ithin the wide angle of view.\u003c\/p\u003e\r\n\u003cp\u003eThe lens is app li ed with Fujifilm's unique Nano Gl Coating technology. It seamlessly changes incoming light's refractive index as it enters the lens to mitigate li ght reflection, thereby effectively reducing ghosting and lens Flair even when there are angled incident ray.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584351990037,"sku":"74447","price":3799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf20-35mm_lens_top.jpg?v=1680315203"},{"product_id":"laowa-venus-optics-17mm-f-4-gfx-zero-d-lens-for-fujifilm-g","title":"LAOWA 17mm f\/4 GFX ZERO-D Lens for FUJIFILM G","description":"\u003cp\u003eExceptionally wide, the \u003cstrong\u003eLaowa 17mm f\/4 GFX Zero-D\u003c\/strong\u003e from\u003cstrong\u003e Venus Optics\u003c\/strong\u003e is an impressive ultra-wide prime designed for FUJIFILM G-mount mirrorless medium format cameras. With a broad 113° angle of view, this lens is well-suited to a range of subjects, including architecture, interiors, landscapes, and astrophotography. The optical design incorporates a series of extra-low dispersion and aspherical elements, which correct a variety of aberrations in order to produce high sharpness, clarity, and color accuracy. As part of the Zero-D series, this lens also offers notable distortion control for accurate subject portrayal. A Frog Eye coating has been applied to the front element, as well, which protects the lens from dust and moisture. Additionally, its manual focus design permits working with subjects as close as 7.9\" away and a five-blade diaphragm contributes to producing 10-point sun stars.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUltra-wide 17mm prime is designed for use with FUJIFILM G-mount medium format mirrorless cameras where it provides a 13mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements and three extra-low dispersion elements are featured to minimize spherical and chromatic aberrations for sharper, clearer, and more color-accurate imagery.\u003c\/li\u003e\r\n\u003cli\u003ePart of the Zero-D series, the optical design helps to reduce distortion for improved geometric accuracy, making it suitable for interior and architecture photography applications.\u003c\/li\u003e\r\n\u003cli\u003eFrog Eye Coating has been applied to the front element to help repel water and dust.\u003c\/li\u003e\r\n\u003cli\u003eManual focus design permits working with subjects as close as 7.9\" away.\u003c\/li\u003e\r\n\u003cli\u003eFive-blade diaphragm produces clean 10-point sun stars when photography point light sources and specular highlights.\u003c\/li\u003e\r\n\u003cli\u003eFront 86mm filter thread accepts screw-in filters.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":44584368242965,"sku":"VE1740GFX","price":1679.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1564740957_img_1228764.jpg?v=1680315766"},{"product_id":"hasselblad-xcd-55mm-f-2-5-v-lens","title":"Hasselblad XCD 55mm f\/2.5 V Lens","description":"\u003cp\u003eWith a sleek design to match the X1D and X2D camera systems, the XCD 55mm f\/2.5 V Lens from Hasselblad is a standard-length, 43mm equivalent prime designed to cover the camera's large 43.8 x 32.9mm sensor area. This lens offers a natural field of view and is well-suited to still life, portraits, and everyday shooting applications. It also features a 17.7\" minimum focusing distance along with an optical design meant to maintain image quality and sharpness throughout the focusing range for accurate depiction of close-up subjects. Like other XCD lenses, the XCD 55mm f\/2.5 V has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44584372175125,"sku":"CP.HB.00000718.01","price":6019.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/side-view_xcd_55v_af-ring.jpg?v=1680315883"},{"product_id":"hasselblad-xcd-38mm-f-2-5-v-lens","title":"Hasselblad XCD 38mm f\/2.5 V Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 18px;\" data-ui-id=\"page-title-wrapper\"\u003eHasselblad XCD 38mm f\/2.5 V Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eWith a sleek design to match the X1D and X2D camera systems, the XCD 38mm f\/2.5 V Lens from Hasselblad is a wide-angle, 30mm equivalent prime designed to cover the camera's large 43.8 x 32.9mm sensor area. This wide \u003ca title=\"Hasselblad Lens\" href=\"https:\/\/www.cameraelectronic.live\/lenses\/for-hasselblad\"\u003eHasselblad lens\u003c\/a\u003e, with a 70° angle of view, is well-suited to landscape, cityscape, and documentary shooting applications. It also features a 11.8\" minimum focusing distance along with an optical design meant to maintain image quality and sharpness throughout the focusing range for accurate depiction of close-up subjects. Like other XCD lenses, the XCD 38mm f\/2.5 V has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44584372994325,"sku":"CP.HB.00000719.01","price":6019.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/side-view_xcd_38v_af-ring.jpg?v=1680315897"},{"product_id":"hasselblad-xcd-90mm-f-2-5-v-mkii-lens","title":"Hasselblad XCD 90mm f\/2.5 V MKII Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eHasselblad XCD 90mm f\/2.5 V MKII Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eWith a sleek design to match the X1D and X2D camera systems, the XCD 90mm f\/2.5 V Lens from Hasselblad is a moderate telephoto, 71mm equivalent prime designed to cover the camera's large 43.8 x 32.9mm sensor area. This slightly telephoto-length lens, with a 34° angle of view, is well-suited to portraits, still life, and documentary shooting applications. It also features a 26.4\" minimum focusing distance along with an optical design meant to maintain image quality and sharpness throughout the focusing range for accurate depiction of close-up subjects. Like other XCD lenses, the \u003ca title=\"Hasselblad Lenses\" href=\"https:\/\/www.cameraelectronic.live\/lenses\/for-hasselblad\"\u003eHasselblad XCD\u003c\/a\u003e 90mm f\/2.5 V has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/4000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44584375222549,"sku":"CP.HB.00000746.01","price":6879.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/side-view_xcd_90v_af-ring.jpg?v=1680315910"},{"product_id":"laowa-15mm-f4-5r-zero-d-shift-lens-for-fujifilm-gfx","title":"LAOWA 15mm f4.5R ZERO-D Shift Lens for FUJIFILM GFX","description":"\u003cdiv\u003e\r\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cp\u003ePairing an exceptionally wide field of view with the ability to correct for perspective distortion, the FUJIFILM G-mount \u003cstrong\u003eLaowa 15mm f\/4.5R Zero-D Shift\u003c\/strong\u003e from \u003cstrong\u003eVenus Optics\u003c\/strong\u003e is an ideal lens for architecture and interior applications. The broad 110° angle of view is complemented by an impressive +\/- 8mm shift range to compensate for unwanted converging lines and keystone distortion. This shift control is further complemented by a 360° rotation mechanism applying the movements in various directions to suit both horizontal and vertical orientation shooting. Additionally, as part of the Zero-D lens series, this 15mm f\/4.5 also renders scenes with a high degree of accuracy and very low distortion.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of optics, two aspherical elements and three extra-low dispersion elements are featured, which reduce both spherical and chromatic aberrations for high sharpness and clarity. An anti-reflective coating also helps to control flare and ghosting for heightened contrast and color rendering. The lens uses a manual focus design for working with subjects as close a 7.9\" away and has a fourteen-blade diaphragm for producing subtle 14-point sun stars.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"descriptionAsTitle_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUltra-wide lens is designed for FUJIFILM G-mount mirrorless cameras.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAs part of the Zero-D series, this lens has a rectilinear design that renders subjects with minimal distortion in order to suit architectural, interior, and landscape applications.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eIntegrated +\/- 8mm of shift adjustment helps to correct perspective distortion and eliminate keystone distortion.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLarge 65mm-diameter image circle easily covers full-frame sensors without any vignetting.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe shift control works in conjunction with 360° of rotation for applying the shift in various directions, benefitting switching between vertical and horizontal shooting orientations, and the rotation mechanism has click stops at 15° increments for intuitive handling.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eTwo aspherical elements limit spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThree extra-low dispersion elements reduce chromatic aberrations and color fringing for increased clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUpdated anti-reflective coating suppresses flare and ghosting for improved contrast and color accuracy when working in strong lighting conditions.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eManual focusing design and a minimum focusing distance of 7.9\" suits working with close-up subjects.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFourteen-blade diaphragm produces subtle 14-point sun stars and specular highlights when stopped-down and photographing point light sources.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCompatible with optional Shift Lens Support for more balanced mounting and to better enable using the lens for shift-type stitched panorama shooting without parallax error.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":44584915173653,"sku":"VE1545GFXR","price":2099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1658408470_img_1800444.jpg?v=1680328520"},{"product_id":"laowa-venus-optics-20mm-f-4-zero-d-shift-lens-for-fujifilm-gfx","title":"LAOWA 20mm f\/4 ZERO-D Shift Lens for FUJIFILM GFX","description":"\u003cdiv\u003e\r\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cp\u003ePairing an exceptionally wide angle of view with the ability to correct for perspective distortion, the \u003cstrong\u003eLaowa 20mm f\/4 Zero-D Shift\u003c\/strong\u003e from \u003cstrong\u003eVenus Optics\u003c\/strong\u003e is an ideal lens for architectural and interior photography. Offered here in a FUJIFILM G-mount, the lens's broad 94° angle of view is complemented by an impressive +\/- 11mm shift range to compensate for unwanted converging lines and keystone distortion. Additionally, as part of the Zero-D lens series, this lens also renders scenes with a high degree of accuracy and very low distortion.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of optics, two aspherical elements and three extra-low dispersion elements are featured, which reduce both spherical and chromatic aberrations for high sharpness and clarity. A water-repellent \"frog eye\" coating also protects the front lens element from water droplets and moisture. The lens uses a manual focus design for working with subjects as close as 9.8\" away and has a fourteen-blade diaphragm for producing smooth and circular bokeh as well as specular highlights when stopped-down and photographing point light sources.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"descriptionAsTitle_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUltra-wide 20mm prime is designed for use with FUJIFILM G-mount medium format mirrorless cameras where it provides a 16mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAs part of the Zero-D series, this lens has an optical design that renders subjects with minimal distortion in order to suit architectural, interior, and landscape applications.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eIntegrated +\/- 11mm of shift adjustment helps to correct perspective distortion and eliminate keystone distortion.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLarge image circle easily covers full-frame sensors without any vignetting. Additionally, this lens can also be adapted to select medium format mirrorless cameras, where up to +\/- 8mm of shift is available.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eTwo aspherical elements limit spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThree extra-low dispersion elements reduce chromatic aberrations and color fringing for increased clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eManual focusing design and a minimum focusing distance of 9.8\" suits working with close-up subjects.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFourteen-blade diaphragm creates smooth and circular bokeh as well as specular highlights when stopped-down and photographing point light sources.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003e360° rotatable lens hood prevents unwanted lens flare and washed-out images and allows you to adjust the angle of the lens hood to avoid blocking the image during extreme shifts in composition.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWater-resistant \"frog eye\" coating protects front lens element from water droplets and moisture.\u003c\/li\u003e\r\n\u003cli class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCompatible with optional Shift Lens Support for more balanced mounting and to better enable using the lens for shift-type stitched panorama shooting without parallax error.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":44584960196885,"sku":"VE2040GFX","price":1835.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1650973661_img_1738784.jpg?v=1680330497"},{"product_id":"fujifilm-gf-63mm-f-2-8-r-wr-lens","title":"FUJIFILM GF 63mm f\/2.8 R WR","description":"\u003cp\u003eA sleek and versatile normal-length prime, the\u003cstrong\u003e GF 63mm f\/2.8 R WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing for improved clarity and color accuracy throughout the aperture range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eStandard-length prime lens offers a 50mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eThe front optical group is used for focusing to minimize aberrations and distortions throughout the focusing range.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44975205220629,"sku":"74221","price":2169.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74221_0_4.webp?v=1686205727"},{"product_id":"fujifilm-gf-250mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 250mm f\/4 R LM OIS WR","description":"\u003cp\u003eA medium telephoto prime characterized by its sophisticated optical design, the \u003cstrong\u003eGF 250mm f\/4 R LM OIS WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f\/4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques. Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control color fringing and chromatic aberrations for a high degree of clarity and color accuracy.\u003c\/p\u003e  \u003cp\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eMedium telephoto prime lens offers a 197.5mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e \t\u003cli\u003eRelatively bright f\/4 maximum aperture enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates one Super ED element and two extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e \t\u003cli\u003eFocus Preset function button allows you to recall saved focusing positions for quick switching between focusing distances.\u003c\/li\u003e \t\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 350mm for even greater reach.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44975214231829,"sku":"74287","price":4599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74287_0_3.webp?v=1686205943"},{"product_id":"fujifilm-fujinon-gf-55mm-f1-7-r-wr-lens","title":"FUJIFILM GF 55mm f\/1.7 R WR","description":"\u003cp\u003eSetting the Standard\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMeet the new standard for the GFX System. GF55mmF1.7 R WR combines a versatile focal length with a fast maximum aperture to deliver exceptional, high resolution images for a broad range of applications. \u003cbr\u003e\u003cbr\u003eFrom street to portraiture, landscapes to travel, this highly portable optic delivers a natural perspective making it an essential partner on your GFX journey. Expect uncompromising image quality, impeccable handling, responsive autofocus and rugged durability. \u003cbr\u003e\u003cbr\u003eExpect a lens that goes beyond expectations.\u003cbr\u003eThe Natural Angle of View\u003cbr\u003eMatching GF55mmF1.7 R WR's focal length with the diagonal measurement of a GFX System camera's imaging sensor creates an angle of view that is very similar to the human eye. \u003cbr\u003e\u003cbr\u003eThis unlocks an abundance of detail within each image, especially when it is combined with the system's native 4:3 aspect ratio. Amidst the vast sea of visual perspectives, GF55mmF1.7 is truly a wonderful, all-around solution for any visual style.\"\u003cbr\u003eDelivering the DetailGF55mmF1.7 R WR delivers high-resolution images packed with punchy contrast, beautiful colors and exquisite tones.\u003cbr\u003e\u003cbr\u003eIt utilizes two aspherical lenses and two ED lenses to suppress axial chromatic aberration. Aaperture adjustments are also coordinated with the front and rear lens groups, which maintains consistent levels of aberration correction regardless of the focus position. \u003cbr\u003e\u003cbr\u003eGo For Bokeh!\u003cbr\u003eCombining a fast maximum aperture with a large format sensor is the perfect recipe for sumptuous bokeh and GF55mmF1.7 R WR does not disappoint. It is the first GF Lens to feature 11 diaphragm blades, resulting in a near-perfect circular aperture, even at F4 or F5.6. The result is images with outstanding bokeh, distorton-free highlights and minimal aberrations. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOptimized Autofocus\u003cbr\u003eOn top of exceptional image quality, GF55mmF1.7 R WR delivers impeccable autofocusing. Its near-silent, vibration-free DC motor produces a fast, flawless performance that ensures no moment is missed, however fleeting. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReady for Every Day\u003cbr\u003eLightweight and durable, GF55mmF1.7 R WR is ideal for every occasion. Its weather-resistant design confidently repels water, dust and low temperatures, while its modest dimensions and 780g (27.5oz) weight make it comfortable to carry all day long. \u003cbr\u003e\u003cbr\u003eIt’s simply the perfect lens to make a part of your everyday creative life.\u003cbr\u003e\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262036627733,"sku":"74473","price":3599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF55mmF1_7_lensFrontFUKAN.jpg?v=1694159652"},{"product_id":"fujifilm-fujinon-gf-30mm-f5-6-tilt-shift-lens","title":"FUJIFILM GF 30mm f\/5.6 Tilt Shift","description":"GF30mmF5.6 T\/S \u003cbr data-mce-fragment=\"1\"\u003eA new optical dawn rises for the GFX System. The uncompromising image quality, exacting colors and outstanding detail of GF Lenses moves to a specialist field with GF30mmF5.6 T\/S.\u003cbr data-mce-fragment=\"1\"\u003eThis wide-angle tilt-shift lens offers unprecedented control to produce distortion and aberration-free images of buildings, interiors, landscapes and more.\u003cbr data-mce-fragment=\"1\"\u003eCombining image quality and functionality in a compact form, it's the perfect lens for exacting professionals who demand ultimate results.\"\u003cbr data-mce-fragment=\"1\"\u003eHigh Image Quality・High Resolution \"Make no mistake, GF30mmF5.6 T\/S is built with pure GFX System DNA, offering a resolving power of more than 100 megapixels without needing electronic correction for distortion or lateral chromatic aberration. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePlus, Fujifilm’s unique Nano GI coating technology reduces ghosting and flare to deliver sharp, detail-packed results.\"\u003cbr data-mce-fragment=\"1\"\u003eOutstanding Image Quality, Right to the Corners Designed for use in situations where image quality is paramount, GF30mmF5.6 T\/S strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used.\u003cbr data-mce-fragment=\"1\"\u003eShift Adjustment up to ±15mm Offering uncompromised versatility, GF30mmF5.6 T\/S provides shift adjustments of up to ±15mm for more dynamic control of perspective.\u003cbr data-mce-fragment=\"1\"\u003eThe Freedom of Movement \"T\/S adjustments are achieved by combining manual adjustments across the len's two mechanisms.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBasic Tilt\/ Shift Adjustment:Alters the direction of tilt and shift functionality by ±90°.\u003cbr data-mce-fragment=\"1\"\u003eRotating Tilt\/ Shift Adjustment:Allows the movement direction of the tilt and shift functionality to be set from orthogonal to parallel at 0°, 30°, 60°, and 90°. \"\u003cbr data-mce-fragment=\"1\"\u003eShift and Rotation Sensor \"For every image made with GF30mmF5.6 T\/S, a built-in sensor detects and records the amount of shift and rotation dialled in. \u003cbr data-mce-fragment=\"1\"\u003eThis essential information can be recalled instantly when processing RAW files for a seamless post-production workflow.*\"\u003cbr data-mce-fragment=\"1\"\u003eDedicated Lens Tripod Mount A specially designed lens tripod mount is included with GF30mmF5.6 T\/S. It helps maintain a consistent nodal point when adjusting the tilt and shift functions on the lens for multi-photo composites.\u003cbr data-mce-fragment=\"1\"\u003eFocus Control Creating with the tilt function controls depth-of-field, allowing the entire frame – or only a tiny part of it – to be in focus.\u003cbr data-mce-fragment=\"1\"\u003ePerspective Control Control perspective and correct for subject distortion using keystone adjustments that will help keep lines straight and images looking great.\u003cbr data-mce-fragment=\"1\"\u003eCase study1 \"Joseph Goh (Singapore)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOutstanding optical performance\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis lens' outstanding optical performance is one of its most distinctive qualities. Landscapes, architecture, and even environmental portraits are perfect subjects for the GF 30mm focal length since it maintains an excellent balance between wide-angle coverage and a natural perspective. \"\u003cbr data-mce-fragment=\"1\"\u003eCase study2 \"Serkan Gunes (Sweden)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe best lense I have ever used\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is one of the best lenses I have ever used. Everything is good from the corner sharpness to the contrast of the lens. And also, that the lens is really well designed in terms of that I can use it with bigger gloves and still turn the knobs on the lens. \"\u003cbr data-mce-fragment=\"1\"\u003eCase Study3 \"Massimo Listri(Italy)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePerfect image quality\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eI must say that the image quality is perfect, identical even in the corners, in every part of the image. I was pleasantly surprised. This GF30mmF5.6 T\/S lens is perfect for me and for my job.\"\u003cbr data-mce-fragment=\"1\"\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262140993813,"sku":"74471","price":6249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF30mm_F5_6_TS_front_backTATE.jpg?v=1694160884"},{"product_id":"fujifilm-gf-110mm-f5-6-t-s-macro-lens","title":"FUJIFILM GF 110mm f\/5.6 Tilt Shift Macro","description":"\u003cp\u003eGF110mmF5.6 T\/S Macro offers the tilt function of tilting their optical axis and the shift function of moving their optical axis in parallel to alter how the optical axis relates to the imaging plane and intentionally manipulate areas in focus and perspective. This caters to the needs of professional photographers who want to explore composition and shooting positions freely in architecture, landscape, and commercial photography. The tilt shift lenses feature optical design that secures approx. 85mm image circle to cover the range of shift adjustment up to ±15mm. The revolving operation of changing tilting and shifting directions is combined with the T\/S revolving operation, in which the tilting mechanism is revolved to adjust the tilting and shifting directions to any angle from perpendicular to parallel, to enable the specialised shooting style while preserving the superior image quality of the GFX System.\u003c\/p\u003e\n\u003cp\u003eThe GF110mmF5.6 T\/S Macro is a mid-telephoto tilt shift macro lens with the focal length of 110mm (equivalent to 87mm in the 35mm film format) and maximum reproduction rate of 0.5x. It suppresses various types of aberration including distortion, lateral chromatic aberration, and axial chromatic aberration to achieve an advanced level of image resolution. The focal position of a subject in close-up can be controlled freely to meet the needs of commercial photography.\u003c\/p\u003e\n\u003cp\u003eCoinciding the announcement of these products, Fujifilm has also unveiled the development roadmap for GF lenses, featuring new additions including a highly requested ultra-telephoto prime lens and a power zoom lens that can broaden the scope of video expressions.\u003cbr\u003e“The new Tilt Shift lenses embodies our commitment to our users. No longer do photographers and videographers have to seek out third party solutions for perspective control solutions for the GFX System.” said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJIFILM Australia.\u003cbr\u003e*1 An image sensor measuring 55mm diagonally (43.8mm x 32.9mm) with the area approximately 1.7 times that of a 35mm full-frame sensor.\u003c\/p\u003e\n\u003cp\u003eOptical design that produces incredible image sharpness • This lens consists of 11 lens elements in nine groups including one aspherical element and two ED elements. The aspherical element controls comatic aberration and field curvature while the ED elements minimise axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction.\u003cbr\u003e• This lens achieves the maximum magnification ratio of 0.5x for close-up photography. Users can enjoy free focal control by tilting up close to the subject, a feature useful in commercial photography for subjects such as still life.\u003cbr\u003eTilting and shifting mechanisms that make most of the benefits of the large format sensor • Tilting of ±10°and shifting of up to ±15mm control the focal plane and perspective of the subject. The revolving operation of changing tilting and shifting directions within ±90° is combined with the T\/S revolving operation, where the angle of tilting and shifting direction can be adjusted from perpendicular to parallel within 0°- 90° to give a high level of shooting freedom. • The lens has a built-in sensor that detects the degree of shifting and revolving movements. This data can be checked in Live View and is recorded into image data so that it can be used during RAW processing*2.\u003cbr\u003eCompact design that reduces burden during shooting • This lens measures 149mm and weighs 1,255g with the filter thread size of 72mm. It uses a focus system that extends out the front group in order to keep the overall lens size compact. • Close attention has been paid to designs of operation sections to achieve a highly functional design that reduces users’ burden during extended shooting.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262180053269,"sku":"74472","price":5449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF110mm_F5_6_TS_front_mainFUKAN.jpg?v=1694161739"},{"product_id":"hasselblad-xcd-28mm-f-4-p-lens","title":"Hasselblad XCD 28mm f\/4 P Lens","description":"Capturing a classic concerto of light and shadow begins with the lens. The XCD 28mm f\/4 P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. This wide-angle lens has a 22mm full-frame equivalent focal length and an f\/4 aperture that makes it easy to capture nature, street culture, and urban architecture.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith a thoughtfully crafted design, the lens has a compact size and a powerful performance to meet the resolution requirements of 100 million pixels. The lens yields sharp images with precision and high resolution from the centre to the edges, achieving stunning image quality across the entire image area. It offers a 3.5\" minimum focusing distance and 1:6 magnification ratio, rich close-ups of flowers, cuisine, and much more are effortlessly captured.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA linear stepping motor is combined with a lighter, smaller focusing lens group in this compact lens. When used with the PDAF technology of the X2D 100C, the lens can quickly reach the focusing position and achieve a precise stop. This results in fast, accurate, and responsive focusing, so your scene is captured before the click of the shutter. Full-time manual focus override is also available.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA compact yet powerful leaf shutter supports shooting with flash synchronization at all shutter speeds and with a maximum flash synch speed of up to 1\/4000s. Shoot with flash in strong sunlight to capture dynamic subject juxtaposition, highlighting your subject while darkening the background.","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":47641251741973,"sku":"CP.HB.00000830.01","price":2919.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1692780344_1780427.jpg?v=1699855850"},{"product_id":"hasselblad-xcd-25mm-f-2-5-v-lens","title":"Hasselblad XCD 25mm f\/2.5 V Lens","description":"\u003cp\u003eUltrawide-Angle Lens for Nightscape Photography\u003cbr\u003eA bright and distinguished wide-angle prime with a 20mm full-frame equivalence, the XCD 25mm f\/2.5 V Lens from Hasselblad provides a field of view that caters to nightscape and street photography as well as astrophotography and indoor portraits. Offering a 9.8\" minimum focusing distance, users can effortlessly take sharp and detailed close-up shots. Featured in the lens's design is a powerful leaf shutter that reaches speeds up to 1\/4000 sec with flash sync at all speeds. Additionally, its internal autofocus design can be overridden for manual focusing control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Optical Design\u003c\/strong\u003e\u003cbr\u003eThe optical design includes four aspherical elements and three extra-low dispersion elements, producing impressive image sharpness as well as reduced spherical aberrations and distortion. As with other V-system lenses, the XCD 25mm f\/2.5 V pairs a large aperture with a balanced size and weight, resulting in wide versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Linear Stepping Motor\u003c\/strong\u003e\u003cbr\u003eThe light and small focusing lens group works with a linear stepping motor to reduce recoil from the lens group moving. When used with the PDAF technology of the X2D 100C or CFV 100C, accurate and responsive focusing is ensured.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditional Benefits\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e72mm filter thread\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance: 9.8\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e13 lens elements in 10 groups\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSwitch between AF\/MF via push-pull focusing ring\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCustomisable control ring\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEngraved Hasselblad \"H\" patterns on focusing ring and control ring\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":48263273316629,"sku":"CP.HB.00000882.01","price":6019.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1715071559_1819850.jpg?v=1715125518"},{"product_id":"fujifilm-gf-500mm-f-5-6r-lm-ois-wr-lens","title":"FUJIFILM GF 500mm f\/5.6 R LM OIS WR","description":"\u003cp\u003eThe GF 500mm f\/5.6 R LM OIS WR is a super telephoto prime lens that can capture images up to 500mm (equivalent to 396mm in 35mm format), making it the longest in the lineup of FUJINON GF lenses. When combined with the FUJINON Teleconverter GF1.4X TC WR, which extends the lens' focal length, it achieves a maximum focal length of 700mm (equivalent to 554mm in 35mm format). Despite being a super telephoto lens, it weighs approximately 1,375g*3 and offers portability.\u003c\/p\u003e\n\u003cp\u003eThe combination of the powerful telephoto performance of the GF 500mm f\/5.6 R LM OIS WR and the high resolution that the GFX System work seamlessly together to capture the precise and fine details often missed. This lens can accurately capture the sweat flying from athletes during intense moments, the wrinkles on the skin of wild animals, and the individual feathers of birds, bringing out a level of realism and detail that cannot be perceived with the naked eye. By miniaturising a typically large and heavy super telephoto lens and achieving high-speed and high accuracy autofocus, the GFX System now brings super telephoto photography in sports, wildlife, and bird photography, where portability is required. Furthermore, with improved image stabilisation sensing accuracy and optimal mechanical design, it achieves a powerful image stabilisation mechanism with up to 6.0 stops*4 of vibration compensation. You can easily enjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur. By combining the GFX System with the GF 500mm f\/5.6 R LM OIS WR, which is commonly captured by 35mm Full Frame cameras, it opens up new possibilities and allows for unprecedented image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe longest telephoto prime lens in the \"GF lens\" lineup\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with a focal length of 500mm (equivalent to 396mm in 35mm format), making it the longest in the history of GF lenses and excelling in sports, wildlife, and bird photography.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBy combining it with the FUJINON Teleconverter GF1.4X TC WR that extends the lens' focal length, it achieves a maximum focal length equivalent to 700mm (equivalent to 554mm in 35mm format). Additionally, when using the \"35mm format mode\" that crops only the centre portion of the sensor, it allows for shooting at a focal length equivalent to 693mm in 35mm format*5.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdopts a state-of-the-art lens construction of 14 groups and 21 elements, including two Super ED lenses and five ED lenses, effectively suppressing chromatic aberration specific to super telephoto lenses and achieving high resolution performance. It accurately captures the level of detail beyond what the naked eye can see that is unique to super telephoto lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBy combining lightweight design and toughness, it makes all-day shooting in any scene possible\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThrough a redesign of the components with lightweight parts, it weighs approximately 1,375g, which will shift perceptions of large-format telephoto lenses. In addition to the lightweight design of each lens, the optimal arrangement of ED lenses and Super ED lenses minimises chromatic aberration, enabling both compact and lightweight construction and high resolution performance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDespite being a telephoto lens that tends to have a larger front element, it has a comfortable grip without feeling the weight of the front by optimising the lens element placements.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt adopts a weather resistant, and -10°C low-temperature resistant structure with sealing at 18 points in the lens barrel. Furthermore, the front element of the lens is coated with fluorine, providing water-repellent and anti-smudge capabilities. It can be used with peace of mind for all day shooting in adverse weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful 6.0-stop image stabilisation performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBy improving the sensing accuracy of camera shake and implementing optimal mechanism design, it achieves a powerful 6.0-stop image stabilisation mechanism. You can comfortably Commented [SV1]: Can this claim be substantiated? Commented [SV2]: I think this is a stretch. The specs don’t allow the lens out in any scene\/condition. Recommend editing or substituting for words that describe the lens within the specs, or “in adverse weather conditions” as further below.\u003cbr\u003eenjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and accurate autofocus with comfortable operation\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhile maintaining high resolution performance, it adopts an inner focus system that incorporates a smaller and lighter focus lens and drives the focus group using a linear motor. This enables a fast and silent autofocus (“AF”) with a minimum delay of approximately 0.31 seconds6. Even in super telephoto shooting where precise focusing is required, it allows you to capture your subject quickly and accurately.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Focus Preset function is featured so that the focus can be shifted to a location pre-defined with the Focus Preset button*7. This reduces users’ operation workload as they don’t need to re-adjust focus on a targeted subject.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe lens also features the Focus Limiter*8, allowing users to restrict the lens’s AF range. This can shorten AF time when photographing a subject that is five meters away or more.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Focus Control button*7 is placed at the front edge of the lens barrel. Press this button to instantly recall a function you have assigned with the Focus Selector*7 for smooth AF operation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286656889109,"sku":"74405","price":5899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF500mm_lens_side_leftDiagnal.jpg?v=1749394962"},{"product_id":"hasselblad-xcd-20-35mm-f-3-2-4-5-e-lens-hasselblad-x","title":"Hasselblad XCD 20-35mm f\/3.2-4.5 E Lens","description":"\u003cp\u003e\u003cstrong\u003eUltra-Wide-Angle Versatility\u003c\/strong\u003e\u003cbr\u003eAmong the widest lenses available for the Hasselblad X system, the XCD 20-35mm f\/3.2-4.5 E is an ultra-wide zoom offering a powerful field of view well-suited to landscape, cityscape, and architectural subjects. Equivalent to a 16-27mm zoom on full-frame, this lens is balanced by a relatively bright f\/3.2-4.5 maximum aperture range, high-performance autofocus, and a leaf shutter for flash sync at all shutter speeds.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImmense Field of View\u003c\/strong\u003e\u003cbr\u003eFeaturing a truly broad zoom range, this lens is ideal for photographing natural landscapes, expansive cityscapes, and vast interior spaces. The optical design includes a trio of aspherical elements, too, that reduce distortion and ensure high sharpness and accurate rendering to match the demands of 100MP medium format sensors.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Intuitive Operation\u003c\/strong\u003e\u003cbr\u003eAn upgraded focus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance. This internal focusing design also benefits manual focus operation for smoother, more predictable handling.\u003cbr\u003eA small-but-powerful leaf shutter system offers a range of shutter speeds from 1\/2000 sec to 68 min with flash sync possible at all speeds.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegant and Reliable Design\u003c\/strong\u003e\u003cbr\u003eStreamlined metal lens barrel includes dual control rings to adjust both focus and zoom; the rings are engraved with the 'H' logo for improved feel. The lens also features a 'Hasselblad V' insignia nameplate and the lens's name is engraved on top of the barrel.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":48531353207061,"sku":"CP.HB.00000792.01","price":9639.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1725958006_1847675.jpg?v=1726019975"},{"product_id":"hasselblad-xcd-75mm-f-3-4-p-lens","title":"Hasselblad XCD 75mm f\/3.4 P Lens","description":"\u003cp\u003eThe Hasselblad XCD 75mm f\/3.4 P lens is a compact, high-quality prime lens designed specifically for the Hasselblad X System. With a focal length equivalent to 60mm on a full-frame camera, this lens offers a versatile field of view, making it ideal for portraiture, lifestyle, and travel photography. The f\/3.4 aperture provides a good balance between depth of field control and low-light performance, allowing photographers to capture softly blurred backgrounds while maintaining sharpness on the subject. Known for its compact and lightweight design, the XCD 75mm f\/3.4 P lens is an excellent choice for on-the-go photographers seeking portability without compromising image quality.\u003c\/p\u003e\n\u003cp\u003eThe optical construction of the XCD 75mm f\/3.4 P lens is crafted to deliver Hasselblad's signature image quality, featuring precise sharpness, exceptional color accuracy, and low distortion. It incorporates high-quality elements that minimize chromatic aberration and optimize clarity across the entire frame. The lens also integrates seamlessly with the Hasselblad X1D camera body’s autofocus system, offering fast and accurate focusing, while the leaf shutter system enables flash sync speeds up to 1\/2000s. This is especially valuable for outdoor and studio photographers looking to control lighting in bright conditions.\u003c\/p\u003e\n\u003cp\u003eDesigned with Hasselblad's meticulous engineering, the XCD 75mm f\/3.4 P lens not only enhances creative possibilities but also aligns with Hasselblad’s reputation for professional-grade construction and reliability. Its compact profile is a welcome addition to the medium format world, providing high performance for photographers who demand quality and portability in one package.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":48633100534037,"sku":"CP.HB.00000894.01","price":3619.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Side-viewXCD75PwithShade.jpg?v=1730942972"},{"product_id":"hasselblad-xcd-35-100mm-f-2-8-4-zoom-lens","title":"Hasselblad XCD 35-100mm f\/2.8-4 E Zoom Lens","description":"\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch2 role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eXCD 2,8-4\/35-100E\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eSTANDARD ZOOM LENS\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eXCD 2,8-4\/35-100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e1\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e and flagship E Series optical excellence, this single lens \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW259412812 BCX0\"\u003emasters\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f\/2.8 \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003emaximum\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e28-76mm) Equivalent Focal Length\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(f\/2.8) Maximum Aperture\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(STM) High-Speed Autofocus Motor\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e1\/4000s) Ultra-Fast Leaf Shutter\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe XCD 2,8-4\/35-100E offers 28-76mm equivalent focal length with approximately 3x optical zoom \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e1\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e, spanning essential wide-angle, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003estandard\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e and medium telephoto ranges. Whether capturing sweeping landscapes, candid street \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003escenes\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e or intimate portraits, it delivers with confidence. Compared to the XCD 3,5-4,5\/35-75, its extended telephoto reach provides greater compositional flexibility, excelling in the dynamic demands of street and travel photography.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eEXCEPTIONAL LIGHT-GATHERING POWER\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe XCD 2,8-4\/35-100E's expansive f\/2.8 \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003emaximum\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e aperture at the wide end—significantly brighter than the XCD 3,5-4,5\/35-75's f\/3.5—transforms your creative possibilities. Shoot confidently in dim environments with faster shutter speeds whilst achieving beautifully rendered bokeh that makes your subjects truly shine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eFLAGSHIP OPTICAL EXCELLENCE, REVEALED IN EVERY FRAME\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eE Series flagship optical performance reaches new heights in XCD 2,8-4\/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003ecentre\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003ecolour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e rendered with authentic brilliance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eSWIFT PRECISION, INSTANT RESPONSE\u003c\/span\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eXCD 2,8-4\/35-100E features an advanced stepping motor that sets new performance standards among current XCD lenses \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e2\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e. This powerful yet refined motor effortlessly drives the compact internal focus group, working in harmony with meticulously tuned algorithms to deliver intuitive, responsive focusing performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eWhen paired with X2D II 100C's AF-C continuous autofocus capability \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e3\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e, the lens transforms into a powerful tool for capturing motion, confidently tracking moving subjects and capturing the ideal instant with exceptional clarity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eFROM MOMENTS TO MINUTES\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe integrated leaf shutter unlocks creative freedom across an extraordinary range—from 1\/4000 second to 68 minutes—with full flash \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003esynchronisation\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e at every speed. Whether balancing fill flash under bright sunlight or using wide apertures in bright conditions, explore your creative vision without compromise.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch3 role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eREFINED ENGINEERING WITH THREE CONTROL RINGS\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eCrafted from precision-forged metal, the lens body exemplifies Hasselblad's commitment to minimalist design and enduring quality. Despite housing an extensive zoom range and bright aperture design, ingenious engineering \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003emaintains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e a remarkably compact form—just 894g \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e4\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e and 133mm \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e5\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e in length, making it 19% lighter and 10% shorter than the XCD 3,5-4,5\/35-75.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableContainer Ltr SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"WACAltTextDescribedBy SCXW259412812 BCX0\" id=\"{a0f196fe-0e9a-4983-a124-9bf41379dee6}{70}\"\u003e\u003c\/div\u003e\n\u003ctable dir=\"ltr\" border=\"1\" class=\"Table Ltr TableWordWrap SCXW259412812 BCX0\"\u003e\n\u003ctbody class=\"SCXW259412812 BCX0\"\u003e\n\u003ctr role=\"row\" class=\"TableRow SCXW259412812 BCX0\"\u003e\n\u003ctd role=\"rowheader\" class=\"FirstRow FirstCol SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e19%\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd role=\"columnheader\" class=\"FirstRow LastCol SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e10%\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"row\" class=\"TableRow SCXW259412812 BCX0\"\u003e\n\u003ctd role=\"rowheader\" class=\"FirstCol LastRow SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eLighter than XCD 3,5-4,5\/35-75\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"LastCol LastRow SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eShorter than XCD 3,5-4,5\/35-75\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eBeyond the zoom and focus rings, XCD 2,8-4\/35-100E incorporates the highly praised lens control ring from XCD V Series lenses. Tailor it to your workflow—adjust shutter speed, aperture, ISO, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eEV\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e or subject switch \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e6\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e with a simple turn.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe distinctive \"H\" logo gracing the focus, zoom and control rings \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003eharmonises\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e beautifully with the engraved brand mark and prestigious \"V\" insignia, creating a lens that performs as elegantly as it appears.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":49145806684437,"sku":"CPHB.00000949.01","price":7199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CPHB.00000949.01_1.png?v=1756184899"},{"product_id":"laowa-17mm-f-4-zero-d-tilt-shift-fuji-gfx","title":"LAOWA 17mm f\/4 ZERO-D Tilt-Shift Lens - Fuji GFX Mount","description":"\u003cp\u003e\u003cspan class=\"citation-1 citation-end-1\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eLaowa 17mm f\/4 Zero-D Tilt-Shift \/ Shift\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis an ultra-wide-angle lens offering professional-grade perspective control\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003efor full-frame\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emedium format\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003emirrorless users.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eFeaturing\u003cspan\u003e\u003cstrong\u003e ±10° of tilt\u003c\/strong\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e±12mm of shift\u003c\/strong\u003e\u003c\/span\u003e, it allows for meticulous manipulation of the focal plane and geometric correction. Engineered with Laowa’s\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eZero-D\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eoptics, it eliminates barrel distortion at the source, making it an indispensable asset for high-end architectural, real estate, landscape photography and more.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eDue to the large image circle, it is compatible with medium‑format cameras.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003e(*Limited to ±10° tilt \u0026amp; ±8mm shift on medium-format cameras.)\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e(*Not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X)\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":49808515137813,"sku":"VE1740TS-GFX","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VE1740FE01-scaled.jpg?v=1773380996"},{"product_id":"laowa-17mm-f-4-zero-d-tilt-shift-lens-hasselblad-xcd-mount","title":"LAOWA 17mm f\/4 ZERO-D Tilt-Shift Lens - Hasselblad XCD Mount","description":"\u003cp\u003e\u003cspan class=\"citation-1 citation-end-1\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eLaowa 17mm f\/4 Zero-D Tilt-Shift \/ Shift\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis an ultra-wide-angle lens offering professional-grade perspective control\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003efor full-frame\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emedium format\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003emirrorless users.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eFeaturing\u003cspan\u003e\u003cstrong\u003e ±10° of tilt\u003c\/strong\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e±12mm of shift\u003c\/strong\u003e\u003c\/span\u003e, it allows for meticulous manipulation of the focal plane and geometric correction. Engineered with Laowa’s\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eZero-D\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eoptics, it eliminates barrel distortion at the source, making it an indispensable asset for high-end architectural, real estate, landscape photography and more.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eDue to the large image circle, it is compatible with medium‑format cameras.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003e(*Limited to ±10° tilt \u0026amp; ±8mm shift on medium-format cameras.)\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e(*Not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X)\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":49808515367189,"sku":"VE1740TS-XCD","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VE1740FE01-scaled.jpg?v=1773380996"},{"product_id":"laowa-17mm-f-4-zero-d-shift-lens-fuji-gf-mount","title":"LAOWA 17mm f\/4 ZERO-D Shift Lens - Fuji GF Mount","description":"\u003cdiv class=\"markdown\" id=\"description\"\u003e\n\u003carticle\u003e\n\u003cp\u003eHarnessing the power of a remarkable 17mm ultrawide focal length and advanced perspective control, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLaowa 17mm f\/4 Zero-D Shift Lens (Fujifilm G)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis purpose-built for medium format Fujifilm GFX-mount cameras, catering perfectly to disciplines where architectural accuracy is essential. With a generous ±8mm shift movement, photographers can effortlessly correct converging verticals and maintain straight lines within their compositions—an invaluable feature for architectural, interior, real estate, and landscape genres. Delivering an expansive 104° angle of view, this lens employs Laowa’s renowned Zero-D (zero distortion) optical design to minimize geometric distortion at its origin, ensuring images retain clean and natural lines from edge to edge.\u003c\/p\u003e\n\u003ch5\u003eAdvanced Optical Construction\u003c\/h5\u003e\n\u003cp\u003eThe lens is engineered with a sophisticated arrangement of 18 elements in 12 groups. This includes high-performance, extra-low dispersion, ultra-high refraction, and aspherical elements, all meticulously chosen to preserve exceptional sharpness and clarity across the frame—even in sweeping, wide-angle shots. Its 14-blade diaphragm also produces an attractive, smooth bokeh for out-of-focus backgrounds, enhancing the aesthetic quality of both subject separation and environmental detail.\u003c\/p\u003e\n\u003ch5\u003ePrecision and Practicality\u003c\/h5\u003e\n\u003cp\u003eWith manual focusing capabilities, users are afforded exacting control, reaching a close focusing distance of just 9.8 inches. Purposefully designed with professional workflows in mind, the lens features a built-in 360° rotating tripod mount complete with an integrated Arca-type plate for quick and secure attachment. Additionally, the lens accepts standard 86mm front filters, supporting creative versatility in various lighting scenarios.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-4 markdown\" id=\"specifications\"\u003e\n\u003ch4\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h4\u003e\n\u003carticle\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocal Length\u003c\/td\u003e\n\u003ctd\u003e17mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAperture\u003c\/td\u003e\n\u003ctd\u003eMaximum: f\/4\u003cbr\u003eMinimum: f\/22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens Mount\u003c\/td\u003e\n\u003ctd\u003eFujifilm G, Sony FE, Canon RF, Nikon Z, L Mount, Hasselblad XCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens Format Coverage\u003c\/td\u003e\n\u003ctd\u003eMedium Format\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAngle of View\u003c\/td\u003e\n\u003ctd\u003e104°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTilt-Shift\u003c\/td\u003e\n\u003ctd\u003e+\/- 8 mm Shift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd\u003e9.8\" \/ 25 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptical Design\u003c\/td\u003e\n\u003ctd\u003e18 Elements in 12 Groups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAperture\/Iris Blades\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus Type\u003c\/td\u003e\n\u003ctd\u003eManual Focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTripod Mounting\u003c\/td\u003e\n\u003ctd\u003eFixed and Rotating Collar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilter Size\u003c\/td\u003e\n\u003ctd\u003e86 mm (Front)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003eø: 3.7 x L: 4.4\" \/ ø: 93 x L: 111 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.7 lb \/ 770 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":49808523231509,"sku":"VE1740S-GFX","price":1749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/laowa-17mm-f-4-zero-d-shift-lens-fujifilm-g.webp?v=1773381989"},{"product_id":"laowa-17mm-f-4-zero-d-shift-lens-hasselblad-xcd-mount","title":"LAOWA 17mm f\/4 ZERO-D Shift Lens - Hasselblad XCD Mount","description":"\u003cdiv class=\"markdown\" id=\"description\"\u003e\n\u003carticle\u003e\n\u003cp\u003eHarnessing the power of a remarkable 17mm ultrawide focal length and advanced perspective control, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLaowa 17mm f\/4 Zero-D Shift Lens (Fujifilm G)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis purpose-built for medium format Fujifilm GFX-mount cameras, catering perfectly to disciplines where architectural accuracy is essential. With a generous ±8mm shift movement, photographers can effortlessly correct converging verticals and maintain straight lines within their compositions—an invaluable feature for architectural, interior, real estate, and landscape genres. Delivering an expansive 104° angle of view, this lens employs Laowa’s renowned Zero-D (zero distortion) optical design to minimize geometric distortion at its origin, ensuring images retain clean and natural lines from edge to edge.\u003c\/p\u003e\n\u003ch5\u003eAdvanced Optical Construction\u003c\/h5\u003e\n\u003cp\u003eThe lens is engineered with a sophisticated arrangement of 18 elements in 12 groups. This includes high-performance, extra-low dispersion, ultra-high refraction, and aspherical elements, all meticulously chosen to preserve exceptional sharpness and clarity across the frame—even in sweeping, wide-angle shots. Its 14-blade diaphragm also produces an attractive, smooth bokeh for out-of-focus backgrounds, enhancing the aesthetic quality of both subject separation and environmental detail.\u003c\/p\u003e\n\u003ch5\u003ePrecision and Practicality\u003c\/h5\u003e\n\u003cp\u003eWith manual focusing capabilities, users are afforded exacting control, reaching a close focusing distance of just 9.8 inches. Purposefully designed with professional workflows in mind, the lens features a built-in 360° rotating tripod mount complete with an integrated Arca-type plate for quick and secure attachment. Additionally, the lens accepts standard 86mm front filters, supporting creative versatility in various lighting scenarios.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-4 markdown\" id=\"specifications\"\u003e\n\u003ch4\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h4\u003e\n\u003carticle\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocal Length\u003c\/td\u003e\n\u003ctd\u003e17mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAperture\u003c\/td\u003e\n\u003ctd\u003eMaximum: f\/4\u003cbr\u003eMinimum: f\/22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens Mount\u003c\/td\u003e\n\u003ctd\u003eFujifilm G, Sony FE, Canon RF, Nikon Z, L Mount, Hasselblad XCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens Format Coverage\u003c\/td\u003e\n\u003ctd\u003eMedium Format\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAngle of View\u003c\/td\u003e\n\u003ctd\u003e104°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTilt-Shift\u003c\/td\u003e\n\u003ctd\u003e+\/- 8 mm Shift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd\u003e9.8\" \/ 25 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptical Design\u003c\/td\u003e\n\u003ctd\u003e18 Elements in 12 Groups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAperture\/Iris Blades\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus Type\u003c\/td\u003e\n\u003ctd\u003eManual Focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTripod Mounting\u003c\/td\u003e\n\u003ctd\u003eFixed and Rotating Collar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilter Size\u003c\/td\u003e\n\u003ctd\u003e86 mm (Front)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003eø: 3.7 x L: 4.4\" \/ ø: 93 x L: 111 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.7 lb \/ 770 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"LAOWA","offers":[{"title":"Default Title","offer_id":49808523591957,"sku":"VE1740S-XCD","price":1749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/laowa-17mm-f-4-zero-d-shift-lens-fujifilm-g.webp?v=1773381989"}],"url":"https:\/\/www.cameraelectronic.live\/collections\/lenses-medium-format.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}