{"title":"FUJIFILM","description":"","products":[{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR","description":"\u003cp\u003eOffering a broad field of view within a compact form factor, the \u003cstrong\u003eFUJIFILM GF 30mm f\/3.5 R WR\u003c\/strong\u003e is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realise a high degree of clarity, colour accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle prime lens offers a 24mm equivalent focal length to realise a broad field of view for working with a variety of subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573939073301,"sku":"74374","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1593477925_1560693.jpg?v=1680155808"},{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR","description":"\u003cp\u003eThis \u003cstrong\u003eFUJIFILM GF 45-100mm F4 R LM OIS WR\u003c\/strong\u003e joins the current family of interchangeable GF Lenses, designed for the GFX large format*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCombining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit\/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAstonishing image-resolving power and wide tonal reproduction\u003c\/strong\u003e\u003cbr\u003e\r\nThe GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight large format standard zoom\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003cbr\u003e\r\nThe use of an Internal Focusing system has minimised the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing\u003cbr\u003e\r\nphotographers to make the most of the high-resolution sensors found in GFX System\u003cbr\u003e\r\ncameras, especially when making images hand-held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens has 11 seals for dust and weather resistance to allow for peace of mind in\u003cbr\u003e\r\ntough environments, allowing for operation at temperatures down to 14°F \/ -10°C.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573941465365,"sku":"74252","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1579740733_1541203_1.jpg?v=1680155871"},{"product_id":"fujifilm-xf-23mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 23mm f\/2 R WR Lens (Silver)","description":"\u003ch2\u003eFUJIFILM XF 23mm f\/2 R WR Lens (Silver)\u003c\/h2\u003e\r\n\u003cp\u003eCompact, fast, and weather resistant, this silver wide-angle\u003cstrong\u003e XF 23mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. The lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast, accurate focusing this lens utilises an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. 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Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. The lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast, accurate focusing this lens utilises an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. 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It is designed for camera's with a Fuji X-mount, so it has a short flange focal distance, but the lens allows for flange focal distance adjustment so you can fine-tune it to the camera you are using the lens o\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eT2.9 to T22 aperture with 9 iris blades for attractive bokeh\u003c\/li\u003e\r\n\t\u003cli\u003eThe 28.5mm diameter image circle covers the 3-perf super 35 format with a 16:9 aspect ratio\u003c\/li\u003e\r\n\t\u003cli\u003eIndustry standard 0.8 film pitch gears for focus, zoom, and iris control\u003c\/li\u003e\r\n\t\u003cli\u003eThe gear rings positions for focus, zoom, and iris are located at the same position on both lenses in the MK series, making switching between the two zooms quick as you don't have to adjust the position of lens accessories\u003c\/li\u003e\r\n\t\u003cli\u003eBoth lenses in the MK series have the same weight and length so here is no need to re-balance your camera when you change from one lens to the other\u003c\/li\u003e\r\n\t\u003cli\u003e200° focus barrel rotation\u003c\/li\u003e\r\n\t\u003cli\u003eNo shims are required to adjust the flange focal distance as this lens has a built-in adjustment mechanism\u003c\/li\u003e\r\n\t\u003cli\u003eMacro focus function available\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574302929173,"sku":"74291","price":4999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_277.jpg?v=1680163444"},{"product_id":"fujifilm-mkx-50-135mm-t2-9-manual-cinema-lens-fujifilm-x-mount","title":"FUJIFILM MKX 50-135mm T2.9 Cinema Lens","description":"\u003ch2\u003eFUJIFILM MKX 50-135mm T2.9 Manual Cinema Lens (FUJIFILM X-Mount)\u003c\/h2\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eFujinon MK50-135mm T2.9 Lens in X-Mount\u003c\/strong\u003e is a lightweight cine-style zoom lens for X-mount cameras with a Super 35mm-sized sensor. It features a mechanical design with three independent lens control rings: focus, iris, and zoom. Each ring incorporates a cine-style gear with a 0.8 MOD for interfacing with standard cine-style lens accessories. The focus ring features approximately 200° of rotation, which provides room or precise focus pulls, and the iris is click less, enabling smooth iris pulls. The lens also incorporates a macro mode for close focusing capabilities.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe lens is colour matched to other Fujinon lenses such as the HK, ZK, and XK series, which enables smooth inter cutting between lenses. The 85mm front enables use with many cine-style matte boxes via use of optional step-up rings (rings not included). The lens weighs only 2.16 pounds, which is fairly light for a cinema zoom that holds focus and aperture throughout the focal length range. It is designed for camera's with a Fuji X-mount, so it has a short flange focal distance, but the lens allows flange focal distance adjustment so you can fine-tune it to the camera you are using the lens on.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n        \u003cli\u003eT2.9 to T22 aperture with 9 iris blades for attractive bokeh\u003c\/li\u003e\r\n        \u003cli\u003eThe 28.5mm diameter image circle covers the 3-perf super 35 format with a 16:9 aspect ratio\u003c\/li\u003e\r\n        \u003cli\u003eIndustry standard 0.8 film pitch gears for focus, zoom, and iris control\u003c\/li\u003e\r\n        \u003cli\u003eThe gear rings positions for focus, zoom, and iris are located at the same position on both lenses in the MK series, making switching between the two zooms quick as you don't have to adjust the position of lens accessories\u003c\/li\u003e\r\n        \u003cli\u003eBoth lenses in the MK series have the same weight and length so here is no need to re-balance your camera when you change from one lens to the other\u003c\/li\u003e\r\n        \u003cli\u003e200° focus barrel rotation\u003c\/li\u003e\r\n        \u003cli\u003eNo shims are required to adjust the flange focal distance as this lens has a built-in adjustment mechanism\u003c\/li\u003e\r\n        \u003cli\u003eMacro focus function available\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574303420693,"sku":"74292","price":5299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_278.jpg?v=1680163462"},{"product_id":"fujifilm-gf-1-4x-tc-wr-teleconverter","title":"FUJIFILM GF 1.4X TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM GF 1.4X TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eExtend the reach of your GF 250mm f\/4 R LM OIS WR lens with the \u003cstrong\u003eGF 1.4x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The G-mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the \u003ca href=\"https:\/\/www.cameraelectronic.live\/accessories\/lens-accessories\/teleconverters\" title=\"lens accessories\"\u003eteleconverter\u003c\/a\u003e is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e1.4x teleconverter extends the reach of the GF 250mm f\/4 R LM OIS WR lens by 40%, for a 350mm effective focal length, with only a one-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eThe advanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eGF 250mm f\/4 R LM OIS WR\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420238613,"sku":"74288","price":1149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1523493941_1402065.jpg?v=1680166276"},{"product_id":"fujifilm-xf-2x-tc-wr-teleconverter","title":"FUJIFILM XF 2x TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM XF 2x TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eDouble the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the\u003cstrong\u003e XF 2x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The X mount converter magnifies the image by 2x and retains full communication between the lens and body; enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e2x teleconverter doubles the reach of select X-mount lenses with a two-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eAdvanced design maintains the original quality of lenses while fully supporting exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eXF 50-140mm f\/2.8 R LM OIS WR; compatible with cameras' phase and contrast-detection autofocus systems\u003c\/li\u003e\r\n\t\u003cli\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens; compatible with cameras' contrast-detection autofocus systems\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420599061,"sku":"74190","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1463660196_img_632087.jpg?v=1680166285"},{"product_id":"fujifilm-xf-1-4x-tc-wr-teleconverter","title":"FUJIFILM XF 1.4x TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM XF 1.4x TC WR Teleconverter\u003c\/h2\u003e\n\u003cp\u003eExtend the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the XF 1.4x TC WR Teleconverter from FUJIFILM. The X mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilization as well as the transmission of EXIF data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire FUJIFILM system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1.4x teleconverter extends the reach of select X-mount lenses by 40% with only a one-stop loss in exposure.\u003c\/li\u003e\n\u003cli\u003eAdvanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilization capabilities.\u003c\/li\u003e\n\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eXF 50-140 f\/2.8 R LM OIS WR\u003c\/li\u003e\n\u003cli\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens\u003c\/li\u003e\n\u003cli\u003eXF 80mm f\/2.8 R LM OIS WR Macro\u003c\/li\u003e\n\u003cli\u003eXF 70-300mm f\/4-5.6 R LM OIS WR\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420828437,"sku":"74131","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1445859043_img_546248.jpg?v=1680166294"},{"product_id":"fujifilm-xf-10-24mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 10-24mm f\/4 R OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 10-24mm f\/4 Lens\u003c\/h2\u003e\n\u003cp\u003eFujifilm XF10-24mmF4 R OIS WR is an ultra-wide zoom lens covering focal lengths from 10mm to 24mm (equivalent to 15mm – 36mm in the 35mm format). It utilises the same optical design as the original Fujifilm XF10-24mm OIS lens to provide similar image-resolving performance and a similar maximum aperture of F4.0 across the zoom lens’ entire focal length range.\u003cbr\u003e\u003cbr\u003eUpdated with an f-stop scale on its aperture ring, an Auto-position lock and a new weather-resistant structure, the Fujifilm XF10-24mmF4 R OIS WR is sure to be a top choice among landscape and nature photographers who need an ultra-wide angle lens to withstand the elements. Additionally, the internal structure has also been redesigned to make the focus and zoom rings slimmer, which reduces the lens’ overall weight by 25g (88 oz). Lastly, Optical Image Stabilisation has also been improved by 1 stop, bringing the total stabilisation effect to 3.5 stops.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features of Fujifilm XF10-24mmF4 R OIS WR include:\u003c\/strong\u003e\u003cbr\u003e(1) A new weather-resistant design and some usability updates\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpdated aperture ring with f-stop scale and Auto-position lock\u003c\/strong\u003e\u003cbr\u003eThe aperture ring has been updated with an f-stop scale to allow photographers to visually check what aperture the lens is set to, eliminating the need to check through the camera’s EVF or LCD Display. The ring also features an Auto-position lock, similar to that on GF lenses, which prevents unexpected aperture ring movements, ultimately making use more efficient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdded weather-resistance\u003c\/strong\u003e\u003cbr\u003eFujifilm XF10-24mmF4 R OIS WR is both dust and moisture resistant and is able to operate in temperatures as low as -10 degrees Celsius (14°F). It also weighs 25 g less than the previous model, despite the new weather-resistance feature.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved optical image stabilisation\u003c\/strong\u003e\u003cbr\u003eThe XF10-24mmF4 R OIS WR uses a new, sophisticated gyro sensor that improves image stabilisation by 1.0 stop from the previous model to 3.5 stops. When used with a more current X Series camera, like the FUJIFILM X-T4, the lens and camera work together to achieve approximately 6.5 stops of 5-axis image stabilisation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA slimmer and more stylish design\u003c\/strong\u003e\u003cbr\u003eThe focus ring and the zoom ring have been reduced by 3mm and 2mm respectively compared to the previous model, creating a more compact and stylish design.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e(2) Optical design that delivers advanced image resolving performance\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XF10 F4 R OIS WR consists of 14 lens elements, including four aspherical elements and four extra-low dispersion elements in 10 groups. The aspherical elements reduce spherical aberration, field curvature and distortion, while the extra-low dispersion elements correct chromatic aberration to deliver enhanced edge-to-edge sharpness. Despite its\u003cbr\u003ecompact form, the lens can maintain a maximum aperture of F4.0 across its focal length range from the ultra-wide-angle 10mm to wide-angle 24mm (equivalent to 15mm – 36mm in the 35mm format), while still allowing users to keep a constant f-stop value at any focal length.\u003cbr\u003e\u003cbr\u003eThe front lens element is carefully coated to minimise ghosting in images, which tends to occur with the extremely concave elements normally found on an ultra-wide-angle zoom lens, and provides better image sharpness and clarity.\u003cbr\u003e\u003cbr\u003eWith a minimum working distance of just 24cm (9.5in), the Fujifilm XF10-24mmF4 R OIS WR is also suitable for macro-style photography. Users can take advantage of the lens to close in on a subject, while also including the background in full via the ultra-wide-angle focal length to create powerful images.\u003cbr\u003e\u003cbr\u003e(3) Fast and near-silent autofocus\u003cbr\u003e\u003cbr\u003eFujifilm XF10-24mm F4 R OIS WR uses an internal focus system to achieve high-speed autofocusing capabilities. The use of lightweight focusing elements and a high-precision motor allows for fast and near-silent AF, even when paired with an X Series camera’s Face \/ Eye AF functions.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574498226453,"sku":"74415","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/revised_xf10-24mmf4_r_ois_wr_front.jpg?v=1680168545"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"\u003ch2\u003eFUJIFILM XF 8-16mm f\/2.8 R LM WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eCapture the world with this ultra-wide-angle \u003cstrong\u003eXF 8-16mm f\/2.8 R LM WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. With four aspherical and six ED lens elements, including three super ED elements that specifically target lateral chromatic aberration, this lens offers exceptional control over fringing. A Nano-GI coating on the front two lens elements helps reduce ghosting and flare. Also in the lens is a field curvature correction element that can adjust position depending on the zoom. This element helps retain sharpness and reduces optical distortion that is normally found in ultra-wide angle lenses. Autofocus is powered by an internal linear motor that provides quick, quiet, and accurate focus. The lens is also weather sealed at 11 points and can withstand temperatures as cold as 14°F for use in adverse conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eA bright maximum aperture of f\/2.8 provides exceptional depth of field control and excellent performance in low-light scenarios.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical lenses, three ED lenses and three super ED lenses minimise distortion and chromatic and spherical aberrations. Nano-GI coating on the front elements reduce ghosting and flare.\u003c\/li\u003e\r\n\t\u003cli\u003eThe field curvature correction lens corrects the field curvature commonly found in ultra-wide-angle lenses.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor provides reliable focusing quickly and quietly.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574498783509,"sku":"74344","price":2699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1532082311_1424733.jpg?v=1680168624"},{"product_id":"fujifilm-xf-16-80mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 16-80mm f\/4 R OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 16-80mm f\/4 R OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eWell-suited for a wide variety of shooting situations, the \u003cstrong\u003eFujifilm XF 16-80mm f\/4 R OIS WR Lens\u003c\/strong\u003e is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f\/4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimise a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefiting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilisation system that minimises the appearance of camera shake. 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Its f\/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. 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Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimise chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination. A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6inch for photographing close-up subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, the lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. A quick and smooth autofocus motor helps to deftly acquire focus in as little as 0.11 sec., and manual focusing use is benefited by the inclusion of a depth of field scale for presetting focus.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle 16mm prime lens provides a 24mm equivalent focal length when used with Fujifilm X-series mirrorless digital cameras.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also aids in selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control spherical aberrations and distortions and two extra-low dispersion elements help to reduce lateral and axial aberrations. The combination of the two designs minimises overall distortion and maintains edge-to-edge illumination and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI (Gradient Index) coating has been applied to alter the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC coating has been applied the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eA weather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens, and also permits working in temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eContrasting the wide field of view afforded by the lens, a minimum working distance of less than 6inch is ideal for photographing close-up subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eDepth of field scale benefits working with manual focus and presetting your focus position.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574499406101,"sku":"74583","price":1299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1429176557_img_486622.jpg?v=1680168668"},{"product_id":"fujifilm-xf-90mm-f-2-r-lm-wr-lens","title":"FUJIFILM XF 90mm f\/2 R LM WR Lens","description":"\u003ch2\u003eFUJIFILM XF 90mm f\/2 R LM WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast telephoto prime for the \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-series of mirrorless cameras, the \u003cstrong\u003eXF 90mm f\/2 R LM WR Lens\u003c\/strong\u003e features a 137mm equivalent focal length along with a fast f\/2 maximum aperture for low-light performance and extensive control over focus placement. The lens construction incorporates three extra-low dispersion elements to minimise chromatic aberrations and distortion and a Super EBC coating has been applied to control flare and ghosting for increased contrast and colour fidelity. Complementing the optical assets is a robust weather-sealed construction that incorporates seven seals on the lens barrel to protect against moisture, dust, and cold temperatures. Benefiting handling and fast-paced shooting, this 90mm f\/2 also incorporates a Quad Linear Motor for quick, quiet, and precise autofocus performance. As a mid-length prime telephoto, this lens is especially well-suited to a variety of shooting applications, most notably portraiture, where the intuitive handling, fast performance, and ability to control your focus are paramount.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length range of 137mm, this prime telephoto is ideal for working with distant subjects and portraiture applications.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 11-element-in-8-group design includes three extra-low dispersion elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super EBC coating has been applied to the surface of each element, for controlling ghosting and flare, for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Quad Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven distinct weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA minimum focusing distance of 2feet pairs with a 0.2x maximum magnification (0.3x equivalent) to benefit working with close-up subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574499963157,"sku":"74584","price":1169.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1431910090_1149216.jpg?v=1680168726"},{"product_id":"fujifilm-xf-18-135mm-f-3-5-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens\u003c\/strong\u003e is a wide-angle to telephoto zoom lens designed for Fujifilm X-mount mirrorless cameras, where it provides a 35mm-equivalent focal length range of 27-206mm. Its optical system comprises 16 elements in 12 groups and includes four aspherical elements and two extra-low dispersion glass elements to maintain an overall compact form factor as well as reduce chromatic aberrations and distortions throughout the zoom range. An HT-EBC multi-layer coating has also been applied to lens elements to suppress lens flare and ghosting to realise contrast-rich, color-neutral imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBenefiting this lens' use in difficult lighting conditions, an enhanced optical image stabilisation system compensates for up to five effective stops of camera shake to produce sharper imagery with slower shutter speeds. For working in fast-paced situations, an inner focusing system, coupled with a linear AF motor, produces smooth and quiet focusing with a max AF speed of just 0.1 seconds.\u003c\/p\u003e\r\n\r\n\u003cp\u003eProtecting the lens in inclement weather, the barrel features 20 distinct seals and an internal ventilator offers smooth zoom adjustment while preventing dust and moisture from entering the lens.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e18-135mm f\/3.5-5.6 zoom lens provides a 35mm-equivalent focal length of 27-206mm, covering wide-angle to telephoto perspectives to suit working in a wide variety of shooting situations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe optical design incorporates four aspherical elements and two extra-low dispersion elements to minimise chromatic aberrations and distortions throughout the zoom range while also lessening the overall size and weight of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC multi-layer coating has been applied to lens elements to reduce lens flare and ghosting for greater image clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel features 20 distinct seals across its design to resist dust and moisture from entering the lens. Additionally, further contributing to effective weather resistance, an internal ventilator ensures smooth zoom adjustment and prevents dust particles and moisture from reaching the interior of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eAn enhanced optical image stabilisation system, which includes dedicated OIS Unit Lenses with a wide range of corrective movements, compensates for the appearance of camera shake by an effective five stops to benefit working in low-light conditions and with slower shutter speeds. This enhanced OIS system employs a redeveloped algorithm, which checks for camera shake 8000 times per second and controls the optical system at a rate of 16,000 times per second, to correct for the slightest amount of camera shake. Two high-precision gyro sensors with quartz oscillators also work to detect both high and low frequency shakes in order to compensate for a wide range of camera movement types.\u003c\/li\u003e\r\n\t\u003cli\u003eAn inner focusing design maintains the overall lens length during use and helps to achieve quick focusing speeds as short as 0.1 seconds. Additionally, a linear AF motor contributes to smooth and near-silent focusing performance to suit video recording.\u003c\/li\u003e\r\n\t\u003cli\u003eThis lens is compatible with all Fujifilm X-mount mirrorless digital cameras that have been updated with the most recent version of firmware.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500061461,"sku":"74049","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_109.jpg?v=1680168743"},{"product_id":"fujifilm-xf-14mm-f-2-8-r-ultra-wide-angle-lens","title":"FUJIFILM XF 14mm f\/2.8 R","description":"\u003ch2\u003eFUJIFILM XF 14mm f\/2.8 R Ultra Wide-Angle Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe\u003cstrong\u003e XF 14mm f\/2.8 R Ultra Wide-Angle Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis designed for the X mount on their X-series interchangeable lens digital cameras. This is the fourth prime lens Fujifilm has introduced for the X-series and its widest focal length to date. Its 35mm focal length equivalency is 21mm and its angle of view is 89º. Landscape vistas, architectural shots, interiors and even street photography will benefit from the creative perspective and minimised distortion that this lens offers. Light is evenly distributed from the centre to the edge of the frame and it retains excellent contrast and high resolution with little fall-off or distortion toward the edges. Its f\/2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is there when needed. The aperture diaphragm blades on all XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. Focus distance and depth-of-field scales are printed on the focus ring to aid composition when emphasising depth of field.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe XF 14mm f\/2.8 lens offers high-quality optics and an extreme wide-angle perspective to explore your creativity with the Fujifilm X-series digital cameras.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide angle perspective with 21mm focal length equivalency\u003c\/li\u003e\r\n\t\u003cli\u003eHigh resolution from the centre of the image to its periphery\u003c\/li\u003e\r\n\t\u003cli\u003eMoulded aperture blades and rounded diaphragm opening create pleasing bokeh\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500192533,"sku":"74029","price":1249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1348046702_883533.jpg?v=1680168757"},{"product_id":"fujifilm-xf-50-140mm-f-2-8-r-lm-ois-wr-lens","title":"FUJIFILM XF 50-140mm f\/2.8 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 50-140mm f\/2.8 R LM OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eA telephoto zoom designed for use in trying conditions, \u003cstrong\u003eFujifilm's XF 50-140mm f\/2.8 R LM OIS WR Lens\u003c\/strong\u003e is a weather-sealed optic spanning the popular 76-213mm equivalent focal length range and featuring a constant f\/2.8 maximum aperture. Built for Fujifilm X-mount mirrorless digital cameras, this fast zoom further extends itself through the incorporation of a sophisticated lens design, highly effective optical image stabilisation system, and a Triple Linear Motor AF system for refined performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComprised of 23 elements in 16 groups, the optical design incorporates five extra-low dispersion (ED) elements and one Super ED element to markedly reduce chromatic aberrations and colour fringing throughout the zoom range. Additionally, a Nano-GI coating has also been applied to elements to alter the refractive index in between elements to minimise surface reflections and prevent lens flare and ghosting. This lens also sees the incorporation of 20 distinct weather seals across the barrel to render it both moisture and dust-sealed for use in inclement conditions as low as 14°F. An inner focusing and inner zoom design further help to prevent dust from entering the lens while also benefiting overall handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 76-213mm equivalent focal length range, this telephoto zoom lens is ideal for working with distant subjects and portraiture applications.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture enables consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 23-element-in-16-group design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimise chromatic aberrations and distortions throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilisation system minimises the appearance of camera shake to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eA Triple Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/li\u003e\r\n\t\u003cli\u003eA tripod collar is included for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/li\u003e\r\n\t\u003cli\u003eAn inner focusing and inner zooming design maintains the overall lens length during operation for quicker performance and greater resistance to dust or moisture from entering the lens. Additionally, 20 distinct seals are placed across the lens barrel to render it weather-resistant and capable of functioning in temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eWhen used with an X-series camera that features a Lens Modulation Optimiser (LMO) function, the lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500290837,"sku":"75468","price":2129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1480357405_1080892.jpg?v=1680168775"},{"product_id":"fujifilm-xf-35mm-f-1-4-r-lens","title":"FUJIFILM XF 35mm f\/1.4 R Lens","description":"\u003ch2\u003eFUJIFILM XF 35mm f\/1.4 R Lens\u003c\/h2\u003e\r\nDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm 35mm f\/1.4 XF R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. The exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits. This is a terrific all-in-one lens for everyday use.To take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimising the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved centre-to-edge resolution and brightness free from chromatic aberration. This lens has a maximum magnification of 0.17x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\"Normal\" 53mm (equivalent in 35mm format) lens that focuses to 11\"Aspheric and ED elements to combat field curvature and chromatic aberrationVery bright f\/1.4 maximum aperture for low-light work, portraits, pleasing out-of-focus backgroundsMagnification of 0.17x","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500454677,"sku":"74002","price":789.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_112.jpg?v=1680168791"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-black","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Black)","description":"\u003ch2\u003eFUJIFILM XF 35mm f\/2 R WR Lens (Black)\u003c\/h2\u003e\r\n\u003cp\u003eOffering a normal perspective in a compact package, the black \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. Ensuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. Also, the lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor operation, the lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefiting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500520213,"sku":"74106","price":519.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1572436836_img_1268672.jpg?v=1754458223"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Silver)","description":"\u003cp\u003eOffering a normal perspective in a compact package, the silver \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. Ensuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. Also, the lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor operation, the lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefiting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500618517,"sku":"74121","price":519.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1445434524_1192471.jpg?v=1680168817"},{"product_id":"fujifilm-instax-mini-liplay-hybrid-instant-camera-elegant-black","title":"FUJIFILM instax Mini LiPlay Hybrid Instant Camera (Elegant Black)","description":"\u003ch2\u003eFUJIFILM instax Mini LiPlay Hybrid Instant Camera\u003c\/h2\u003e\r\n\u003cp\u003eBringing hybrid capabilities to the Mini Series, the elegant black \u003cstrong\u003eFujifilm Instax Mini LiPlay\u003c\/strong\u003e is a sleek camera offering a true mixture of digital and film. As a \u003cstrong\u003e\u003ca href=\"https:\/\/www.cameraelectronic.live\/cameras\/other\/instant\" title=\"Buy Instant Cameras\"\u003ehybrid instant camera\u003c\/a\u003e\u003c\/strong\u003e, the Mini LiPlay records digitally but can output photos on INSTAX Mini film. Also, by recording digitally, you can print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also enables Bluetooth connectivity for smartphone-based control over the camera, along with the ability to print photos from your phone or apply filters and frames to your shots when printing. Also unique to the Mini LiPlay, a dedicated sound recording button is featured, which allows you to record audio and \"attach\" it to your prints through the use of a QR code, which can be scanned to hear the sounds while viewing. Beyond the hybrid capture-to-print technology, the Fujifilm instax cameras is also characterized by its especially compact and stylish design, along with a fixed wide-angle lens, built-in flash, integrated selfie mirror, and a rear LCD monitor for image composition and printing setup.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCamera Design\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eHybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.\u003c\/li\u003e \t\u003cli\u003eAccepts INSTAX Mini instant film to produce 2.4 x 1.8\" images on a credit card-sized, 3.4 x 2.1\" sheet.\u003c\/li\u003e \t\u003cli\u003eFixed 28mm-equivalent lens offers a versatile wide-angle perspective and the f\/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9\" minimum focusing distance for working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eRear 2.7\" 230k-dot LCD monitor is used for composing imagery as well as reviewing photos and navigating the printing menu.\u003c\/li\u003e \t\u003cli\u003eSmall selfie mirror is built into the front of the lens design for accurately composing self-portraits.\u003c\/li\u003e \t\u003cli\u003eCompact design is easy to handle, and the body incorporates a large shutter release button on the front of the camera.\u003c\/li\u003e \t\u003cli\u003eBuilt-in flash provides additional illumination when working in low-light conditions. This light is also used to indicate the self-timer countdown.\u003c\/li\u003e \t\u003cli\u003eBuilt-in rechargeable lithium-ion battery is used to power \u003cstrong\u003e\u003ca href=\"https:\/\/www.cameraelectronic.live\/fujifilm-instax-mini-liplay-hybrid-instant-camera-stone-white\" title=\"Instant Cameras\"\u003ethe camera\u003c\/a\u003e\u003c\/strong\u003e and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.\u003c\/li\u003e \t\u003cli\u003eInternal memory holds approximately 45 still images and a microSD\/SDHC memory card slot can be used to expand storage capacity.\u003c\/li\u003e \t\u003cli\u003eReprints are possible from the camera's internal memory, the memory card, or from a smartphone's image library.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cstrong\u003eBluetooth Connectivity\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eBluetooth connectivity allows a smartphone to pair with the camera for remote shooting control as well as wireless printing of images from the smartphone.\u003c\/li\u003e \t\u003cli\u003eDedicated smartphone app allows you to preview images before printing as well as add colorful frames and filters.\u003c\/li\u003e \t\u003cli\u003eThree shortcut buttons can be used to assign frames for printing, and these can be configured using the smartphone app.\u003c\/li\u003e \t\u003cli\u003eThe camera has a dedicated sound recording button, and audio can be recorded in conjunction with each exposure. This audio is associated to a unique QR code on the print, and audio playback is possible by reading the QR code with a smartphone.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574733598997,"sku":"87098","price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/87098_0_5.jpg?v=1680170805"},{"product_id":"fujifilm-instax-mini-liplay-hybrid-instant-camera-stone-white","title":"FUJIFILM instax Mini LiPlay Hybrid Instant Camera (Stone White)","description":"\u003ch2\u003eFUJIFILM instax Mini LiPlay Hybrid Instant Camera (Stone White)\u003c\/h2\u003e\r\n\u003cp\u003eBringing hybrid capabilities to the Mini Series, the stone white \u003cstrong\u003eFujifilm Instax Mini LiPlay\u003c\/strong\u003e is a sleek camera offering a true mixture of digital and film. As a hybrid instant camera, the Mini LiPlay records digitally but can output photos on INSTAX Mini film. Also, by recording digitally, you can print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also enables Bluetooth connectivity for smartphone-based control over the camera, along with the ability to print photos from your phone or apply filters and frames to your shots when printing. Also unique to the Mini LiPlay, a dedicated sound recording button is featured, which allows you to record audio and \"attach\" it to your prints through the use of a QR code, which can be scanned to hear the sounds while viewing. Beyond the hybrid capture-to-print technology, this camera is also characterized by its especially compact and stylish design, along with a fixed wide-angle lens, built-in flash, integrated selfie mirror, and a rear LCD monitor for image composition and printing setup.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCamera Design\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eHybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.\u003c\/li\u003e \t\u003cli\u003eAccepts INSTAX Mini instant film to produce 2.4 x 1.8\" images on a credit card-sized, 3.4 x 2.1\" sheet.\u003c\/li\u003e \t\u003cli\u003eFixed 28mm-equivalent lens offers a versatile wide-angle perspective and the f\/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9\" minimum focusing distance for working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eRear 2.7\" 230k-dot LCD monitor is used for composing imagery as well as reviewing photos and navigating the printing menu.\u003c\/li\u003e \t\u003cli\u003eSmall selfie mirror is built into the front of the lens design for accurately composing self-portraits.\u003c\/li\u003e \t\u003cli\u003eCompact design is easy to handle, and the body incorporates a large shutter release button on the front of the camera.\u003c\/li\u003e \t\u003cli\u003eBuilt-in flash provides additional illumination when working in low-light conditions. This light is also used to indicate the self-timer countdown.\u003c\/li\u003e \t\u003cli\u003eBuilt-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.\u003c\/li\u003e \t\u003cli\u003eInternal memory holds approximately 45 still images and a microSD\/SDHC memory card slot can be used to expand storage capacity.\u003c\/li\u003e \t\u003cli\u003eReprints are possible from the camera's internal memory, the memory card, or from a smartphone's image library.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cstrong\u003eBluetooth Connectivity\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eBluetooth connectivity allows a smartphone to pair with the camera for remote shooting control as well as wireless printing of images from the smartphone.\u003c\/li\u003e \t\u003cli\u003eDedicated smartphone app allows you to preview images before printing as well as add colorful frames and filters.\u003c\/li\u003e \t\u003cli\u003eThree shortcut buttons can be used to assign frames for printing, and these can be configured using the smartphone app.\u003c\/li\u003e \t\u003cli\u003eThe camera has a dedicated sound recording button, and audio can be recorded in conjunction with each exposure. This audio is associated to a unique QR code on the print, and audio playback is possible by reading the QR code with a smartphone.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574744805653,"sku":"87099","price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/87099_0_5.jpg?v=1680170828"},{"product_id":"fujifilm-instax-mini-liplay-hybrid-instant-camera-blush-gold","title":"FUJIFILM instax Mini LiPlay Hybrid Instant Camera (Blush Gold)","description":"\u003ch2\u003eFUJIFILM instax Mini LiPlay Hybrid Instant Camera (Blush Gold)\u003c\/h2\u003e\r\n\u003cp\u003eBringing hybrid capabilities to the Mini Series, the blush gold \u003cstrong\u003eFujifilm Instax Mini LiPlay\u003c\/strong\u003e is a sleek camera offering a true mixture of digital and film. As a hybrid instant camera, the Mini LiPlay records digitally but can output photos on INSTAX Mini film. Also, by recording digitally, you can print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also enables Bluetooth connectivity for smartphone-based control over the camera, along with the ability to print photos from your phone or apply filters and frames to your shots when printing. Also unique to the Mini LiPlay, a dedicated sound recording button is featured, which allows you to record audio and \"attach\" it to your prints through the use of a QR code, which can be scanned to hear the sounds while viewing. Beyond the hybrid capture-to-print technology, this camera is also characterized by its especially compact and stylish design, along with a fixed wide-angle lens, built-in flash, integrated selfie mirror, and a rear LCD monitor for image composition and printing setup.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCamera Design\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eHybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.\u003c\/li\u003e \t\u003cli\u003eAccepts INSTAX Mini instant film to produce 2.4 x 1.8\" images on a credit card-sized, 3.4 x 2.1\" sheet.\u003c\/li\u003e \t\u003cli\u003eFixed 28mm-equivalent lens offers a versatile wide-angle perspective and the f\/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9\" minimum focusing distance for working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eRear 2.7\" 230k-dot LCD monitor is used for composing imagery as well as reviewing photos and navigating the printing menu.\u003c\/li\u003e \t\u003cli\u003eSmall selfie mirror is built into the front of the lens design for accurately composing self-portraits.\u003c\/li\u003e \t\u003cli\u003eCompact design is easy to handle, and the body incorporates a large shutter release button on the front of the camera.\u003c\/li\u003e \t\u003cli\u003eBuilt-in flash provides additional illumination when working in low-light conditions. This light is also used to indicate the self-timer countdown.\u003c\/li\u003e \t\u003cli\u003eBuilt-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.\u003c\/li\u003e \t\u003cli\u003eInternal memory holds approximately 45 still images and a microSD\/SDHC memory card slot can be used to expand storage capacity.\u003c\/li\u003e \t\u003cli\u003eReprints are possible from the camera's internal memory, the memory card, or from a smartphone's image library.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cstrong\u003eBluetooth Connectivity\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eBluetooth connectivity allows a smartphone to pair with the camera for remote shooting control as well as wireless printing of images from the smartphone.\u003c\/li\u003e \t\u003cli\u003eDedicated smartphone app allows you to preview images before printing as well as add colorful frames and filters.\u003c\/li\u003e \t\u003cli\u003eThree shortcut buttons can be used to assign frames for printing, and these can be configured using the smartphone app.\u003c\/li\u003e \t\u003cli\u003eThe camera has a dedicated sound recording button, and audio can be recorded in conjunction with each exposure. This audio is associated to a unique QR code on the print, and audio playback is possible by reading the QR code with a smartphone.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574755193109,"sku":"87097","price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/87097_0_5.jpg?v=1680170848"},{"product_id":"fujifilm-gf-100-200mm-f-5-6-r-lm-ois-wr-lens","title":"FUJIFILM GF 100-200mm f\/5.6 R LM OIS WR","description":"\u003cp\u003edd a medium telephoto zoom to your medium-format system with the\u003cstrong\u003e GF 100-200mm f\/5.6 R LM OIS WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. It can also handle cold environments with its ability to work in temperatures as low as 14F. For those in need of just a bit more reach, the lens is compatible with the GF 1.4x TC WR Teleconverter which boosts its range to 140-280mm, or 111-221mm in 35mm equivalency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e\n\u003cli\u003eConstant f\/5.6 maximum aperture ensures consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates two Super ED elements and one aspherical element to reduce chromatic aberrations, colour fringing, and field curvature aberrations throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575114264853,"sku":"74249","price":2949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74249_0_4.jpg?v=1680174418"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"FUJIFILM GF 50mm f\/3.5 R LM WR","description":"\u003cp\u003eCharacterized by its especially slim design, the \u003cstrong\u003eGF 50mm f\/3.5 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFUJIFILM \u003c\/strong\u003eis a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround, everyday shooting, and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003ePrime 50mm lens offers a 40mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eImpressively compact \"pancake\" design makes this lens especially portable and ideal for everyday shooting.\u003c\/li\u003e \t\u003cli\u003eThe nine elements, six groups optical design incorporates one aspherical element to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for especially quick and quiet focusing performance and is well-suited to both photo and video applications.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575116230933,"sku":"74251","price":1469.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74251_0_4.jpg?v=1680174452"},{"product_id":"fujifilm-gf-120mm-f-4-macro-r-lm-ois-wr-lens","title":"FUJIFILM GF 120mm f\/4 Macro R LM OIS WR","description":"\u003cp\u003eDesigned for working with close-up subjects, the \u003cstrong\u003eGF 120mm f\/4 Macro R LM OIS WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 1.5feet minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still lifes. Its optical design incorporates three extra-low dispersion elements to reduce color fringing and chromatic aberrations for improved clarity and color accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/p\u003e  \u003cp\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 1.5feet to 3feet range, a 3feet to infinity range, or the full focusing range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. 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Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575125209365,"sku":"74254","price":4125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74254_0_4.jpg?v=1680174599"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp\u003eDesigned for the \u003cstrong\u003eFujifilm \u003c\/strong\u003eG-mount GFX camera system, this \u003cstrong\u003eGF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a wide-angle zoom offering a 25-51mm equivalent focal length range. 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Taking advantage of technologies synonymous with FUJINON lenses, this new telephoto lens boasts exceptional image clarity with the ability to produce beautiful bokeh, making it the perfect choice for shooting sports and wildlife.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eOffering Outstanding Performance \u0026amp; Beautiful Bokeh\u003c\/strong\u003e\u003cbr\u003e The lens is made of 19 elements in 14 groups, including one large-diameter super ED lens element and two large-diameter ED lens elements to minimize chromatic aberration. High-precision polishing technology, developed for broadcast lenses, has been used to prepare the large-diameter lens elements to achieve outstanding image-resolving performance and creamy bokeh. 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The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind. The matte silver color reduces the risk of the lens overheating under intense summer temperatures. 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Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to minimize the appearance of camera shake. Further benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/p\u003e  \u003cp\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super extra-low dispersion element, which reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity and color fidelity. 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The long focal length coupled with the f\/2.8 maximum aperture is well-suited to isolating subject matter, especially when paired with the short 9.8inch minimum focusing distance and 1:1 life-size magnification for macro shooting. A Floating Focus System benefits close-up work by using two distinct focusing groups in order to maintain image quality throughout the focus range, and a linear motor ensures quick, quiet autofocus performance. Additionally, a five stop-effective optical image stabilization system complements making sharp imagery by minimizing the appearance of camera shake.\u003c\/p\u003e  \u003cp\u003eIn regard to the optical design, this lens employs one aspherical element and four low dispersion elements to realize sharp, clear imagery void of both chromatic and spherical aberrations. 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The fast, bright f\/2.4 maximum aperture makes shooting in low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 9-blade aperture design--ideal for dramatic portraits.\u003c\/p\u003e  \u003cp\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. 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