{"title":"FUJIFILM October Sale","description":null,"products":[{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR","description":"\u003cp\u003eOffering a broad field of view within a compact form factor, the \u003cstrong\u003eFUJIFILM GF 30mm f\/3.5 R WR\u003c\/strong\u003e is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realise a high degree of clarity, colour accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle prime lens offers a 24mm equivalent focal length to realise a broad field of view for working with a variety of subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573939073301,"sku":"74374","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1593477925_1560693.jpg?v=1680155808"},{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR","description":"\u003cp\u003eThis \u003cstrong\u003eFUJIFILM GF 45-100mm F4 R LM OIS WR\u003c\/strong\u003e joins the current family of interchangeable GF Lenses, designed for the GFX large format*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCombining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit\/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAstonishing image-resolving power and wide tonal reproduction\u003c\/strong\u003e\u003cbr\u003e\r\nThe GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight large format standard zoom\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003cbr\u003e\r\nThe use of an Internal Focusing system has minimised the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing\u003cbr\u003e\r\nphotographers to make the most of the high-resolution sensors found in GFX System\u003cbr\u003e\r\ncameras, especially when making images hand-held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens has 11 seals for dust and weather resistance to allow for peace of mind in\u003cbr\u003e\r\ntough environments, allowing for operation at temperatures down to 14°F \/ -10°C.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573941465365,"sku":"74252","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1579740733_1541203_1.jpg?v=1680155871"},{"product_id":"fujifilm-gf-1-4x-tc-wr-teleconverter","title":"FUJIFILM GF 1.4X TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM GF 1.4X TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eExtend the reach of your GF 250mm f\/4 R LM OIS WR lens with the \u003cstrong\u003eGF 1.4x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The G-mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the \u003ca href=\"https:\/\/www.cameraelectronic.live\/accessories\/lens-accessories\/teleconverters\" title=\"lens accessories\"\u003eteleconverter\u003c\/a\u003e is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e1.4x teleconverter extends the reach of the GF 250mm f\/4 R LM OIS WR lens by 40%, for a 350mm effective focal length, with only a one-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eThe advanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eGF 250mm f\/4 R LM OIS WR\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420238613,"sku":"74288","price":1149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1523493941_1402065.jpg?v=1680166276"},{"product_id":"fujifilm-gf-100-200mm-f-5-6-r-lm-ois-wr-lens","title":"FUJIFILM GF 100-200mm f\/5.6 R LM OIS WR","description":"\u003cp\u003edd a medium telephoto zoom to your medium-format system with the\u003cstrong\u003e GF 100-200mm f\/5.6 R LM OIS WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. It can also handle cold environments with its ability to work in temperatures as low as 14F. For those in need of just a bit more reach, the lens is compatible with the GF 1.4x TC WR Teleconverter which boosts its range to 140-280mm, or 111-221mm in 35mm equivalency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e\n\u003cli\u003eConstant f\/5.6 maximum aperture ensures consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates two Super ED elements and one aspherical element to reduce chromatic aberrations, colour fringing, and field curvature aberrations throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575114264853,"sku":"74249","price":2949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74249_0_4.jpg?v=1680174418"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"FUJIFILM GF 50mm f\/3.5 R LM WR","description":"\u003cp\u003eCharacterized by its especially slim design, the \u003cstrong\u003eGF 50mm f\/3.5 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFUJIFILM \u003c\/strong\u003eis a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround, everyday shooting, and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003ePrime 50mm lens offers a 40mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eImpressively compact \"pancake\" design makes this lens especially portable and ideal for everyday shooting.\u003c\/li\u003e \t\u003cli\u003eThe nine elements, six groups optical design incorporates one aspherical element to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for especially quick and quiet focusing performance and is well-suited to both photo and video applications.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575116230933,"sku":"74251","price":1469.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74251_0_4.jpg?v=1680174452"},{"product_id":"fujifilm-gf-120mm-f-4-macro-r-lm-ois-wr-lens","title":"FUJIFILM GF 120mm f\/4 Macro R LM OIS WR","description":"\u003cp\u003eDesigned for working with close-up subjects, the \u003cstrong\u003eGF 120mm f\/4 Macro R LM OIS WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 1.5feet minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still lifes. Its optical design incorporates three extra-low dispersion elements to reduce color fringing and chromatic aberrations for improved clarity and color accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/p\u003e  \u003cp\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 1.5feet to 3feet range, a 3feet to infinity range, or the full focusing range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto prime lens offers a 95mm equivalent focal length that is well-suited to working with close-up subjects at a comfortable range.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eA floating focusing system maintains sharpness and clarity throughout the focusing range, from 1.5feet to infinity.\u003c\/li\u003e \t\u003cli\u003eHigh-speed linear motor delivers quick, quiet, and smooth autofocus performance.\u003c\/li\u003e \t\u003cli\u003eMaximum magnification of 1:2 benefits working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eFocus range limiter lets you choose between a 1.5-3feet focusing range, 3feet to infinity range, or full range depending on the subject being photographed.\u003c\/li\u003e \t\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575118262549,"sku":"74223","price":3749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74223_0_4.jpg?v=1680174486"},{"product_id":"fujifilm-gf-23mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 23mm f\/4 R LM WR","description":"\u003cp\u003ePresenting a super wide field of view, the \u003cstrong\u003eGF 23mm f\/4 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis an ultra-wide 18mm-equivalent prime designed for the G-mount GFX camera system. Ideally suited for architecture and interior photography, the lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved colour accuracy and clarity. Additionally, a Nano GI coating has been applied to suppress lens flare and ghosting for improved contrast and colour. Balancing the optical attributes, the lens also utilizes a linear AF motor with an internal focusing design for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeally suited for architectural, landscape, and interior photography, this wide-angle prime lens offers an 18mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eThe 15 elements in 12 groups optical design incorporates a pair of aspherical elements to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are also featured to control colour fringing and chromatic aberrations for improved colour fidelity and clarity.\u003c\/li\u003e\n\u003cli\u003eA Nano GI coating has been applied to individual elements to suppress surface reflections, flare, and ghosting for improved contrast and colour accuracy when working in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575121768725,"sku":"74255","price":3699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74255_0_4.jpg?v=1680174543"},{"product_id":"fujifilm-gf-45mm-f-2-8-r-wr-lens","title":"FUJIFILM GF 45mm f\/2.8 R WR","description":"\u003cp\u003eOffering a versatile wide-angle perspective, the \u003cstrong\u003eGF 45mm f\/2.8 R WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 36mm equivalent lens for the G-mount GFX camera system. With a slightly wider-than-normal field of view, this lens is ideal for everyday shooting and its f\/2.8 maximum aperture suits working in difficult lighting conditions. Its optical design incorporates one aspherical element and two extra-low dispersion elements to reduce both spherical and chromatic aberrations for improved sharpness and clarity. A Nano GI coating has also been applied to individual elements to suppress lens flare and ghosting for greater contrast and color accuracy. Contributing to its flexibility, the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eGeneral wide-angle prime lens offers a 36mm equivalent focal length to realize a comfortable field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element reduces distortion and spherical aberrations for improved sharpness and clear rendering.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion elements suppress chromatic aberrations and color fringing for greater color accuracy and clarity.\u003c\/li\u003e \t\u003cli\u003eNano GI coating minimizes lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003c\/li\u003e \t\u003cli\u003eAn internal focusing mechanism affords quick autofocus performance, maintains the overall length of the lens during operation, and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eBrass lens mount is durable and rigid for long-lasting use and mounting accuracy.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575124259093,"sku":"74264","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74264_0_4.jpg?v=1680174576"},{"product_id":"fujifilm-gf-110mm-f-2-r-lm-wr-lens","title":"FUJIFILM GF 110mm f\/2 R LM WR","description":"\u003cp\u003eAn ideal lens for portraiture, the \u003cstrong\u003eGF 110mm f\/2 R LM WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575125209365,"sku":"74254","price":4125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74254_0_4.jpg?v=1680174599"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp\u003eDesigned for the \u003cstrong\u003eFujifilm \u003c\/strong\u003eG-mount GFX camera system, this \u003cstrong\u003eGF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f\/4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and color accuracy. Balancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide-angle to normal-length zoom offers a 25-51mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements are featured in the optical design to control spherical aberrations for improved sharpness with minimal distortion. Also, one extra-low dispersion element and a super extra-low dispersion element are also used to reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity.\u003c\/li\u003e\n\u003cli\u003eAn internal focusing mechanism is controlled by a linear AF motor for smooth, silent, and fast focusing performance.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575126061333,"sku":"74222","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74222_0_3.jpg?v=1680174625"},{"product_id":"fujifilm-xf-100-400mm-f-4-5-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens\u003c\/h2\u003e\n\u003cp\u003eA long-reaching zoom optimized for use in harsh climates, the \u003cstrong\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens \u003c\/strong\u003eis designed for \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-series mirrorless cameras and provides a 152-609mm equivalent focal length range. Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to minimize the appearance of camera shake. Further benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/p\u003e  \u003cp\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super extra-low dispersion element, which reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity and color fidelity. Additionally a nine-blade diaphragm contributes to a pleasing bokeh quality when working with selective focus techniques.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eDesigned for APS-C-format X-mount mirrorless cameras, this telephoto zoom offers a 152-609mm equivalent focal length range to suit working with distant subjects.\u003c\/li\u003e \u003cli\u003eThe 21 elements, 14 groups optical design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimize chromatic aberrations and distortions throughout the zoom range.\u003c\/li\u003e \u003cli\u003eA five stop-effective optical image stabilization system minimizes the appearance of camera shake for sharper handheld shooting in low-light conditions and with slower shutter speeds.\u003c\/li\u003e \u003cli\u003eThe twin linear motor autofocus system delivers quick and smooth autofocus performance that is especially beneficial when working with fast-moving subjects.\u003c\/li\u003e \u003cli\u003eA focus limiter switch on the side of the lens barrel lets you constrain the focusing range to either the full range of 5.7feet to infinity, or from 16.4feet to infinity for faster focusing performance with distant subjects.\u003c\/li\u003e \u003cli\u003eA fluorine coating has been applied to the front lens element to guard against smudging, moisture, and dust.\u003c\/li\u003e \u003cli\u003eThe lens body incorporates 13 distinct weather seals in 12 locations to protect against dust and moisture, and to enable worry-free use in inclement conditions. Additionally, the weather-sealed design also permits working in temperatures as low as 14°F.\u003c\/li\u003e \u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e \u003cli\u003eZoom-lock switch prevents unwanted zoom creep from occurring and also can be used to maintain the same zoom position while shooting.\u003c\/li\u003e \u003cli\u003eThe included lens hood incorporates a sliding window to allow easier adjustment of rotating filters, such as a polarizer, while the hood is installed.\u003c\/li\u003e \u003cli\u003eA removable, rotating tripod collar allows for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/li\u003e \u003cli\u003eCompatible with the optional XF 1.4x TC WR teleconverter for extending the effective focal length to an equivalent 213-853mm.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575132975381,"sku":"74184","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74184_0_3.jpg?v=1680174738"},{"product_id":"fujifilm-xc-50-230mm-f-4-5-6-7-ois-ii-lens","title":"FUJIFILM XC 50-230mm f\/4.5-6.7 OIS II Lens","description":"\u003cp\u003eCovering portrait-length to telephoto focal lengths, the \u003cstrong\u003eXC 50-230mm f\/4.5-6.7 OIS II Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eprovides a 76-350mm equivalent focal length range and is designed for use on their APS-C-format X-series mirrorless digital cameras. The extensive telephoto zoom range is complemented by optical image stabilization, which minimises the appearance of camera shake to render sharper imagery at longer focal lengths. Additionally, this lens also features a precision stepping AF motor that delivers smooth, near-silent focus performance to benefit both still and movie recording applications.\u003c\/p\u003e\u003cp\u003eThe optical design of the lens features one aspherical element and one extra-low dispersion element to help minimise chromatic aberrations and distortions throughout the zoom range for clearer, more colour-accurate results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTelephoto zoom lens provides a 76-350mm equivalent focal length range, making it suitable for portrait applications and distant subjects.\u003c\/li\u003e\n\u003cli\u003eOptical image stabilization works to reduce the appearance of camera shake by up to 3.5 stops to suit working in low-light conditions throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eHigh-speed precision stepping autofocus motor offers smooth, precise, and quiet focusing performance to benefit stills and video recording.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element and one extra-low dispersion element minimise chromatic aberrations throughout the zoom range and contribute to overall image sharpness, clarity, and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eA rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality when working with selective focus and shallow depth of field techniques. The aperture range is divided into 1\/3 EV steps, with 17 steps total throughout the aperture range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579005923605,"sku":"74321","price":345.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1474384843_1113032.jpg?v=1680229429"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens","title":"FUJIFILM GF 80mm f\/1.7 R WR","description":"\u003ch2\u003eOptically designed for limitless creativity\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 R WR features nine rounded diaphragm blades. These can be stopped down to provide edge-to-edge sharpness or opened up to produce images with beautifully smooth bokeh, and astounding separation between a subject and its background from any GFX System camera. Comprising 12 lens elements in nine groups, including one aspherical element and two Super ED elements, this lens is optimally balanced to control spherical aberration and deliver a quality of bokeh so aesthetically pleasing that it most likely cannot be reproduced by any other Large Format lens.\u003c\/p\u003e\r\n\u003cp\u003eThe use of ultra high-precision glass moulding technology means both surfaces of the aspherical lens element can be manufactured within a tolerance of 1\/100,000th of a millimetre. This is five times more accurate than regular moulding and reduces the onion-ring effect caused by slight defects in the lens surface on its out-of-focus regions.\u003c\/p\u003e\r\n\u003ch2\u003eThe world’s first F1.7 lens with autofocus for a large format digital system\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 features a powerful DC motor that has enough torque to drive the focus group of six lens elements to deliver accurate and reliable autofocus even when the lens is wide-open at F1.7 and depth of field is extremely shallow. The lens also supports the Face \/ Eye AF function, which uses an advanced focusing algorithm to accurately acquire focus on a subject’s face or eye even when they are moving within the frame.\u003c\/p\u003e\r\n\u003cp\u003eGF80mmF1.7 brings a half-a-stop of improvement to GFX100’s AF scene luminance limit. Moving from EV-5.0 to EV-5.5, GFX100’s autofocus is now even more capable in low-light situations.\u003c\/p\u003e\r\n\u003ch2\u003eCompact and practical size\u003c\/h2\u003e\r\n\u003cp\u003eMeasuring at 99.2mm long and weighing just 795g, with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.\u003c\/p\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures of down to -10°C. The front lens element is also coated with fluorine to repel dirt for an added layer of protection.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579736289557,"sku":"74404","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf80mm_lensfront.jpg?v=1680245891"},{"product_id":"fujifilm-xf-18mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 18mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eMeasuring 7.56cm in length and weighing just 370g, the XF18mmF1.4 has a filter size of 62mm and a minimum focusing distance of 20cm. This makes it an ideal lens for capturing everything from landscapes and cityscapes to portraits and weddings. The lens’ wide F1.4 aperture offers the ability to shoot in dimly lit environments and also produces incredibly smooth bokeh.\u003cbr\u003eKeeping to the X Series philosophy of creating lightweight and compact imaging solutions that produce outstanding image quality, the XF18mmF1.4 provides incredible optical performance without being heavy or bulky. The XF18mmF1.4 is an easy choice among many photographers compared to other lenses that have a similar angle of view and aperture. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eExceptional optical performance, even at F1.4\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 utilises three aspherical lenses and one ED lens among its 15 lens elements, spread across 9 groups, to minimise chromatic and comatic aberration. This means the finest details of an image will be reproduced with high levels of detail and sharpness.\u003c\/li\u003e\r\n\u003cli\u003eTo deliver consistent sharpness the focus group, made up of six lens elements, move in unison to reduce aberration fluctuations that can occur when focusing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eDesigned for versatility\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 has a 35mm equivalent focal length of 27mm and can achieve Minimum Focus Distance on subjects as close as 11cm from the front element of the lens (MOD 20cm). This gives it a broad range of applications from being used to capture images of everyday moments to sweeping landscapes.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eFast, accurate, and near-silent autofocus\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 uses an internal autofocus (AF) system, driven by a powerful linear motor, to provide fast, accurate, and near-silent AF. From the lens’ minimum object distance (MOD) of 20cm the focusing group of lens elements moves 2.5mm. This means focus can be achieved in as quickly as 0.04 seconds*1.\u003c\/li\u003e\r\n\u003cli\u003eFocus can be achieved from MOD to infinity in as quickly as 0.25 seconds.\u003cbr\u003eAll components in the manual focusing ring have been designed to deliver precise control when manual focus is in use.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eCompact, lightweight and weather-resistant\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 has a 62mm filter thread that measures 7.56cm in length, and weighs just 370g. This makes it incredibly lightweight and portable. While the lens barrel is made from metal, it is designed to weigh as little as possible without compromising its overall strength.\u003c\/li\u003e\r\n\u003cli\u003eThe lens has weather-resistant seals at eight locations along the lens barrel, making it resistant to dust, moisture, and temperatures as low as -10°C.\u003c\/li\u003e\r\n\u003cli\u003eThe new aperture ring design with an ‘A’ position lock prevents accidental movement of the aperture ring from the Automatic setting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579909665045,"sku":"74073","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf18mmf1.4_front_top.jpg?v=1680250213"},{"product_id":"fujifilm-xc-35mm-f-2-lens","title":"FUJIFILM XC 35mm f\/2 Lens","description":"\u003cp\u003eAn especially sleek and lightweight prime, the FUJIFILM XC 35mm f\/2 is a 53mm-equivalent lens offering a natural, normal-length field of view with an especially portable design. The lens incorporates a pair of aspherical elements to reduce spherical aberrations and distortion in order to achieve high sharpness and accurate rendering. A stepping motor autofocus system promotes quick, quiet, and accurate focusing performance and the rounded nine-blade diaphragm contributes a pleasing bokeh. This simple feature-set fits perfectly with the lens's petite design that makes it an ideal every day, walkaround lens.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eStepping motor autofocus system is fast, near-silent, and precise, making it suitable for both stills and video applications. It also uses an internal focusing design to maintain the overall length of the lens during use and to promote quicker focusing response.\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579941155093,"sku":"74396","price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1594388368_img_1304975.jpg?v=1680250905"},{"product_id":"fujifilm-gf-35-70mm-f-4-5-5-6-wr-lens","title":"FUJIFILM GF 35-70mm f\/4.5-5.6 WR","description":"\u003cp\u003eDesigned for the FUJIFILM G-mount GFX camera system, this GF 35-70mm f\/4.5-5.6 WR Lens is a wide-angle zoom offering a 28-55mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications. Weighing less than a pound and offering a closed length of under 3\", this compact and portable lens is engineered to produce images or video with incredible detail and minimal focus breathing, providing the perfect gateway to the capabilities and possibilities of the large format GFX System. Expansive landscapes, delicate portraits, and gritty documentaries are all within reach in the hands of the right storyteller. Additionally, the lens also features a dust-, freeze-, and weather-resistant design for use in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWide-angle to normal-length zoom offers a 28-55mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 13.8\" to suit working with close-up subjects.\u003c\/li\u003e\r\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003cli\u003eWeighs under 1 lb with a closed length of 2.9\".\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44580401414421,"sku":"74194","price":1479.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1630576160_1659384.jpg?v=1680263937"},{"product_id":"fujifilm-x-h2s-mirrorless-camera-body-only","title":"FUJIFILM X-H2S","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBalancing strong photo and video capabilities, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFUJIFILM X-H2S\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a multimedia mirrorless camera featuring a newly developed X-Trans stacked sensor, refined AF and subject detection, and impressive 6.2K video recording. Topping the X System, this camera mixes the intuitiveness, design, and image quality FUJIFILM is known for with a fresh, speedy approach to video and continuous shooting applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eX-Trans 5 Stacked BSI Sensor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe first X Series camera to feature a stacked sensor, the X-H2S sports an APS-C-format 26.1MP X-Trans 5 stacked BSI sensor, which ups the readout speeds and improves low-light performance compared to previous generations. First, as an X-Trans sensor, it uses the unique colour filter array that inherently minimizes moiré and contributes to more natural colour rendering; next, the BSI design helps reduce noise and improve tonality and clarity; and, finally, the stacked design greatly reduces rolling shutter and other motion distortion to better suit high-speed video and photo photo applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eX-Processor 5\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePartner to the newly designed sensor is a fresh engine—the X-Processor 5—which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks compared to the X-T4. On the video side, this enables recording at up to 6.2K with high bitrates like ProRes 422 HQ or at high speeds, like with 240 fps recording at Full HD.\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOn the stills end, this quick processing means faster shooting to suit photographing moving subjects. When working with an electronic shutter, shooting at up to 40 fps is possible, with a buffer of 140 consecutive uncompressed raw frame. With the mechanical shutter, shooting speeds up to 15 fps are possible, along with the ability to shoot upwards of 1000 raw frames in a single burst.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBenefitting both video and stills applications, this processing also benefits the sophisticated and AI-backed autofocus system, helps achieve a 14-stop dynamic range, and enables a broad sensitivity range from ISO 160-12800.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePowerful Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e4K 120p and 6.2K 30p Internal Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith a penchant for video, the X-H2S has a well-rounded recording system that places this camera squarely in the 'hybrid' category and performs equally well for video as it does for video. Internal 4:2:2 10-bit recording is possible in both DCI\/UHD 4K at up to 120p and Full HD at up to 240p as well as an open-gate 3:2 6.2K setting that's suitable for anamorphic applications. A variety of codecs are supported as well, including H.265 and three tiers of ProRes: the high bitrate 422 HQ, the standard 422, and the more compressed 422 LT. Also, continuous recording times up to 90 minutes are possible at all frame rates and resolutions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExternal Raw Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing the full-size HDMI port, raw video recording is possible when paired with a compatible external recorder. Both ProRes RAW and Blackmagic RAW recording is possible, along with the ability to work with F-Log or F-Log 2 profiles, and either format supports working in resolutions up to the open-gate 6.2K.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eHybrid AF with Deep Learning AI\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBenefitted by the improved processing, autofocus performance is noticeably faster and more intelligent. This hybrid focusing system uses 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types. Compared to previous focusing systems, the X-H2S's Face and Eye Detection capabilities have been refined for greater accuracy and to account for unique features, like glasses, face coverings, and hairlines. Also, the range of recognized subjects types has been expanded to include cars, planes, trains, motorcyclists, birds, horses, dogs, cats and more.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eIn-Body Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePractical and Durable Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLarge OLED electronic viewfinder features a crisp 5.76m-dot resolution and a 0.8x magnification for bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRear 3.0\" LCD has a high 1.62m-dot resolution and a touchscreen interface for intuitive control. Also, its vari-angle design means the screen can be flipped out to the side, tilted up or down, and closed with the screen against the body for protection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e1.28\" monochrome LCD screen on the top plate is a simple means for quickly reviewing shooting settings.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDual memory card slots include one CFexpress Type B slot and one SD UHS-II slot for file-saving flexibility. The CFexpress Type B slot should be prioritized for higher bitrate video recording and fast continuous shooting, and the SD slot is a convenient alternative for backups or less speed-critical shooting.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNP-W235 battery provides approximately 720 frames per charge when working with the EVF in Economy Mode, or approximately 580 frames in Normal Mode.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull-size HDMI Type A port for outputting video to an external recorder or monitor.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUSB 3.2 Gen 2 Type-C port supports tethering, data transfer, and in-camera battery charging.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e3.5mm headphone and external microphone ports for greater control over audio recording.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePC sync port for flash sync.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e2.5mm remote port for using wired remote controllers.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFilm Simulation Modes\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg., Nostalgic Neg., Pro Neg. Hi, Pro Neg. Standard, Eterna, Eterna Bleach Bypass, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Color Chrome effect to fine-tune the look of imagery.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44583385891093,"sku":"74442","price":3695.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2s_front_cmos.jpg?v=1680298224"},{"product_id":"fujifilm-x-h2-mirrorless-camera-body-only","title":"FUJIFILM X-H2 Mirrorless Camera (Body Only)","description":"\u003cp\u003eFeaturing the new X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 to produce the highest image resolution in the history of the X Series\u003c\/p\u003e\n\u003cp\u003eOwn the future of photography with the X-H2 Mirrorless Camera. Designed to capture life's moments with unparalleled precision and draw you into a world of videography with 4K recording capabilities and advanced image stabilization. Beautiful images and smooth videos. Time to bring your images alive and your storytelling into cinema-grade artistry.\u003c\/p\u003e\n\u003cp\u003eThe power of 40 megapixels combined with X-Trans CMOS 5 HR sensor and X-Processor 5, delivering breathtaking clarity and dynamic range. Adapt to any scene effortlessly with its high-performance autofocus and burst shooting mode, capturing fleeting moments with unmatched precision.\u003c\/p\u003e\n\u003cp\u003eThe high-resolution 40.2MP sensor has an improved image-processing algorithm to enhance image resolution without compromising the S\/N ratio, producing astonishing image quality. It also has an improved pixel structure to efficiently bring in a greater amount of light, enabling ISO 125 as a new native base ISO. This is particularly beneficia l during day-time outdoor shooting or to take advantage of the large aperture to produce bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584351334677,"sku":"74440","price":2695.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2_front_cmos.jpg?v=1680315128"},{"product_id":"fujifilm-gf-20-35mm-f-4-r-wr-lens","title":"FUJIFILM GF 20-35mm f\/4 R WR","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eFUJIFILM GF 20-35mm f\/4 R WR Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR is a zoom lens covering the focal length range from the ultra wide-angle (UWA) 20mm to the wide-angle 35mm {equivalent to 16mm- 28mm in the 35mm format). The UWA coverage captures information dense subject matter such as wide expanses of landscapes or cityscapes with precise details in high resolution. The wide angle of view, which is far broader than the human field of view, can photograph a subject at a close distance to the camera. The convenience of having the constant F4 open aperture across the zoom range is coupled with the\u003cbr\u003ecompactness and lightweight of the lens design. It is perfect for users who travel for many hours in search of vast expanses of wilderness, as well as for shooting a full view of a small room.\u003c\/p\u003e\r\n\u003cp\u003eThe Fujifilm GF20-35mmF4 R WR consists of 14 elements in 10 groups, including three aspherical elements, one ED aspherical element and three ED elements, effectively controlling various types of aberrations to provide advanced image resolving performance. The new \u003ca title=\"Fujifilm Lenses\" href=\"https:\/\/www.cameraelectronic.live\/lenses\/for-fujifilm\"\u003efujifilm lens\u003c\/a\u003e is applied with the Nano Gl {Gradient Index) coating that effectively controls angled incident rays to minimise ghosting and lens flair, thus achieving greater image clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR's ultimate compact design means it weighs just 725g despite being a constant F4 UWA zoom lens. UWA lenses tend to be huge, but Fujifilm has designed this lens compact to make it more comfortable for landscape photographers who spend many hours outdoors.\u003c\/p\u003e\r\n\u003cp\u003e1 Product features\u003cbr\u003e(1) UWA zoom lens that extends the wide angle region of GF lens lineup in pursuit of premium image quality\u003c\/p\u003e\r\n\u003cp\u003eThe new lens covers focal lengths from the UWA 20mm to wide angle 35mm (eq uivalent to 16-28mm in the 35mm format), that is the widest in the lin eup of FUJINON'S GF lenses to capture information dense subject matter in a wide expanse of landscape or cityscape and to take advantage of the unique perspective of a wide angle lens.\u003c\/p\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR consists of 14 elements in 10 groups, including three aspherica l elements, one ED aspherical element and three ED elements, effectively controlling distortion and chromatic aberration to achieve advanced image-resolving performance. This is why the lens can present, in superior precision, all information of subject matter recorded w ithin the wide angle of view.\u003c\/p\u003e\r\n\u003cp\u003eThe lens is app li ed with Fujifilm's unique Nano Gl Coating technology. It seamlessly changes incoming light's refractive index as it enters the lens to mitigate li ght reflection, thereby effectively reducing ghosting and lens Flair even when there are angled incident ray.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584351990037,"sku":"74447","price":3799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf20-35mm_lens_top.jpg?v=1680315203"},{"product_id":"fujifilm-x-t5-mirrorless-camera-body-only-black","title":"FUJIFILM X-T5 Black","description":"\u003cp\u003eX-T5 features fifth-generation devices, back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR\"' 1 and the high-speed image processing engine \"X-Processor 5,\" in its compact body which is smaller and lighter than the previous model'2 , as well as advanced features including the 5-axis in-body image stabilisation of up to 7.0 stops'3 This is the new standard camera for still photography, delivering superior performance and mobility.\u003c\/p\u003e\r\n\u003cp\u003ePerformance enhancement achieved in the X-T5 include improved image quality, IS0125 as a standard sensitivity, the fastest shutter speed of 1\/180,000 sec and the use of Pixel Shift Multi-Shot to expand photographic variations. Other features include the Smooth Skin Eff ect, Subject Detection AF capable of detecting animals, birds, cars, motorcycles, bicycles, planes, and trains, and Al-based high-precision auto white balance, assisting users in producing high quality images.\u003c\/p\u003e\r\n\u003cp\u003eThe camera inherits X-T Series' signature center viewfinder style and dial operation design. A 1 .84-million­ dot three-way tilting LCD screen is a new addition, making it more comfortable than ever before to shoot in vertical position or at waist level. These extensive array of performance and features is packed into a\u003cbr\u003e557g body*4 , which is even lighter and more compact than the previous model. The X-T5 will be a perfect\u003cbr\u003ecompanion to cover a wide variety of photographic genres from street and documentary photography, in which its portability is a major asset, to landscape and portraiture photography, which demand superior image quality. Other f eatures that add comfort to the user experience include the ability to record 1 O-bit\u003cbr\u003e4:2:2 video at 6.2K\/30P, the viewfinder magnification of 0.8x, 3.69-million-dot EVF and dual SO-card slots.\u003c\/p\u003e\r\n\u003cp\u003e\"The new X-T5 camera offers photographers that classic X-T Series design and love of using dials combined with the latest technology whilst also being compact and lightweight', said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJI FILM Australia. \"This camera also qualifies for our 3 Year Warranty, giving photographers peace of mind whilst capturing that decisive moment,\" added Mah.\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/li\u003e\r\n\u003cli\u003eMirrorless digital camera \"FUJIFILM X-T4\"\u003c\/li\u003e\r\n\u003cli\u003eWhen the FUJINON Lens XF35mmF1.4 R is mounted\u003c\/li\u003e\r\n\u003cli\u003eInc luding battery and memory card\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003eFujifilm X-T5 Product Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e1. Featuring the 40.2MP X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 image processing engine to deliver the highest image quality and resolving performance in the history of the X Series\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR.\" The use of an improved image processing algorithm delivers advanced image resolution without compromising the S\/N ratio to achieve superior image quality. The X-Trans™ CMOS 5 HR sensor can take in more light efficiently thanks to its improved pixel structure. IS0125, which was an extended ISO level in the previous model, is now available as a standard option. And exposure time is controlled in high precision, allowing users to set the shutter speed as fast as 1\/180,000 sec. This means large aperture lenses can be used wide open in a greater variety of conditions.\u003c\/li\u003e\r\n\u003cli\u003eThis camera features the Pixel Shift Multi-Shot function, which quadruples image resolution and produces accurate colour reproduction, ideal for commercial photography and digital archiving of cultural assets. The IBIS mechanism is used to shift the image sensor at high precision to carry out automatic shooting of 20 frames in a single click of the shutter. The dedicated software \"Pixel Shift Combiner\" processes the captured frames to generate an image containing approx. 160 million pixels.\u003c\/li\u003e\r\n\u003cli\u003eThe Smooth Skin Effect, which automatically smooths the skin tone, is also featured, reducing post­ processing workload required in portrait photography so that images can be finished at an advanced level of perfection much quicker than ever before.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features Auto White Balance based on Deep Learning technology. AI technology has boosted the camera's ability to automatically determine white balance, by accurately recognising warm light colour.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 comes with 19 Film Simulation modes, including \"Nostalgic Neg.,\" characterised by high saturation and soft tonality. Users can use Film Simulation presets, designed for various subject types and scenes, as if they were choosing photographic film.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 supports the HEIF image format, which delivers 1O-bit image quality in files up to 30% smaller than standard JPEGs straight out of camera.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e2. Hardware. design and operability that provides powerful support for content creation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the 5-axis in-body image stabilisation of up to 7.0 stops. Users can shoot hand­ held even in low light conditions such as nightscape photography. The IBIS mechanism is also used to shift the camera's image sensor in high precision to facilitate the Pixel Shift Multi-Shot function.\u003c\/li\u003e\r\n\u003cli\u003eThe subject detection AF; based on Deep Learning technology, can detect animals, birds, cars, motorcycles, airplanes and trains with AI technology. The system automatically tracks a subject while maintaining focus, so that users can concentrate on shutter opportunities and framing.\u003c\/li\u003e\r\n\u003cli\u003eThe X-Trans™ CMOS 5 HR sensor has a greater number of phase detection pixels than the previous model, resulting in an improved ability to attain AF-S focus on a high frequency subject, providing accurate autofocusing in situations where AF-S is typically used, such as landscape photography and portraiture. The use of an improved AF prediction algorithm offer s stable focusing also in the AF-C mode.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features three dials on the top panel for controlling ISO, shutter speed and exposure compensation. Users can check and change camera settings even before powering on, as with the case of the aperture ring, featured on most XF lenses.\u003c\/li\u003e\r\n\u003cli\u003eA new feature of the camera is the 1.84-million-dot three-way tilting LCD. It makes it easy to shoot in vertical position or at waist level, allowing photographers to shoot at various angles.\u003c\/li\u003e\r\n\u003cli\u003eThe camera is equipped with a high magnification 3.69-million-dot EVF with 0.8x magnification.\u003cbr\u003eCompared to the previous model, the viewfinder has improved suppression of parallax and distortion, which typically occurs when an eye position becomes displaced while using the viewfinder.\u003c\/li\u003e\r\n\u003cli\u003eEvolved IBIS mechanism and other parts, including EVF, has resulted in a compact body that weighs just 557g. Optimised operability of dials and buttons has led to a reduced form factor and coupled with the camera's weather resistant structure allows photographers to use the X­ T5 in any conditions with peace of mind.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e3. Featuring extended video functions\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e6.2K movies can be recorded internally at 30P in 4:2:2 10-bit colour. X-T5 features the 4K HO mode, which uses 6.2K over-sampling to produce high quality video, while taking advantage of the high resolution sensor to deliver video in superior image resolution.\u003c\/li\u003e\r\n\u003cli\u003eX-T5 supports F-Log2, which records an expanded dynamic range of 13+ stops. This range is wider than current F-Log, broadening post-production potential.\u003c\/li\u003e\r\n\u003cli\u003eWhen combined with an Atomos HDMI device, the RAW video output from the X-T5 can be recorded as 12-bit Apple ProRes RAW'5 at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the camera can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e*5 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eHand grip \"MHG-XT5\" (designed for the X-T5)\u003c\/p\u003e\r\n\u003cp\u003eThis grip substantially improves users' ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. The base can be used as a plate compatible with the Area-Swiss quick release system.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584578253077,"sku":"74454","price":2449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-t5_front_cmos_black.jpg?v=1680321538"},{"product_id":"fujifilm-x-t5-mirrorless-camera-body-only-silver","title":"FUJIFILM X-T5 Silver","description":"\u003cp\u003eX-T5 features fifth-generation devices, back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR\"' 1 and the high-speed image processing engine \"X-Processor 5,\" in its compact body which is smaller and lighter than the previous model'2 , as well as advanced features including the 5-axis in-body image stabilisation of up to 7.0 stops'3 This is the new standard camera for still photography, delivering superior performance and mobility.\u003c\/p\u003e\r\n\u003cp\u003ePerformance enhancement achieved in the X-T5 include improved image quality, IS0125 as a standard sensitivity, the fastest shutter speed of 1\/180,000 sec and the use of Pixel Shift Multi-Shot to expand photographic variations. Other features include the Smooth Skin Eff ect, Subject Detection AF capable of detecting animals, birds, cars, motorcycles, bicycles, planes, and trains, and Al-based high-precision auto white balance, assisting users in producing high quality images.\u003c\/p\u003e\r\n\u003cp\u003eThe camera inherits X-T Series' signature center viewfinder style and dial operation design. A 1 .84-million­ dot three-way tilting LCD screen is a new addition, making it more comfortable than ever before to shoot in vertical position or at waist level. These extensive array of performance and features is packed into a\u003cbr\u003e557g body*4 , which is even lighter and more compact than the previous model. The X-T5 will be a perfect\u003cbr\u003ecompanion to cover a wide variety of photographic genres from street and documentary photography, in which its portability is a major asset, to landscape and portraiture photography, which demand superior image quality. Other f eatures that add comfort to the user experience include the ability to record 1 O-bit\u003cbr\u003e4:2:2 video at 6.2K\/30P, the viewfinder magnification of 0.8x, 3.69-million-dot EVF and dual SO-card slots.\u003c\/p\u003e\r\n\u003cp\u003e\"The new X-T5 camera offers photographers that classic X-T Series design and love of using dials combined with the latest technology whilst also being compact and lightweight', said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJI FILM Australia. \"This camera also qualifies for our 3 Year Warranty, giving photographers peace of mind whilst capturing that decisive moment,\" added Mah.\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/li\u003e\r\n\u003cli\u003eMirrorless digital camera \"FUJIFILM X-T4\"\u003c\/li\u003e\r\n\u003cli\u003eWhen the FUJINON Lens XF35mmF1.4 R is mounted\u003c\/li\u003e\r\n\u003cli\u003eInc luding battery and memory card\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003eFujifilm X-T5 Product Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e1. Featuring the 40.2MP X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 image processing engine to deliver the highest image quality and resolving performance in the history of the X Series\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR.\" The use of an improved image processing algorithm delivers advanced image resolution without compromising the S\/N ratio to achieve superior image quality. The X-Trans™ CMOS 5 HR sensor can take in more light efficiently thanks to its improved pixel structure. IS0125, which was an extended ISO level in the previous model, is now available as a standard option. And exposure time is controlled in high precision, allowing users to set the shutter speed as fast as 1\/180,000 sec. This means large aperture lenses can be used wide open in a greater variety of conditions.\u003c\/li\u003e\r\n\u003cli\u003eThis camera features the Pixel Shift Multi-Shot function, which quadruples image resolution and produces accurate colour reproduction, ideal for commercial photography and digital archiving of cultural assets. The IBIS mechanism is used to shift the image sensor at high precision to carry out automatic shooting of 20 frames in a single click of the shutter. The dedicated software \"Pixel Shift Combiner\" processes the captured frames to generate an image containing approx. 160 million pixels.\u003c\/li\u003e\r\n\u003cli\u003eThe Smooth Skin Effect, which automatically smooths the skin tone, is also featured, reducing post­ processing workload required in portrait photography so that images can be finished at an advanced level of perfection much quicker than ever before.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features Auto White Balance based on Deep Learning technology. AI technology has boosted the camera's ability to automatically determine white balance, by accurately recognising warm light colour.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 comes with 19 Film Simulation modes, including \"Nostalgic Neg.,\" characterised by high saturation and soft tonality. Users can use Film Simulation presets, designed for various subject types and scenes, as if they were choosing photographic film.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 supports the HEIF image format, which delivers 1O-bit image quality in files up to 30% smaller than standard JPEGs straight out of camera.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e2. Hardware. design and operability that provides powerful support for content creation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the 5-axis in-body image stabilisation of up to 7.0 stops. Users can shoot hand­ held even in low light conditions such as nightscape photography. The IBIS mechanism is also used to shift the camera's image sensor in high precision to facilitate the Pixel Shift Multi-Shot function.\u003c\/li\u003e\r\n\u003cli\u003eThe subject detection AF; based on Deep Learning technology, can detect animals, birds, cars, motorcycles, airplanes and trains with AI technology. The system automatically tracks a subject while maintaining focus, so that users can concentrate on shutter opportunities and framing.\u003c\/li\u003e\r\n\u003cli\u003eThe X-Trans™ CMOS 5 HR sensor has a greater number of phase detection pixels than the previous model, resulting in an improved ability to attain AF-S focus on a high frequency subject, providing accurate autofocusing in situations where AF-S is typically used, such as landscape photography and portraiture. The use of an improved AF prediction algorithm offer s stable focusing also in the AF-C mode.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features three dials on the top panel for controlling ISO, shutter speed and exposure compensation. Users can check and change camera settings even before powering on, as with the case of the aperture ring, featured on most XF lenses.\u003c\/li\u003e\r\n\u003cli\u003eA new feature of the camera is the 1.84-million-dot three-way tilting LCD. It makes it easy to shoot in vertical position or at waist level, allowing photographers to shoot at various angles.\u003c\/li\u003e\r\n\u003cli\u003eThe camera is equipped with a high magnification 3.69-million-dot EVF with 0.8x magnification.\u003cbr\u003eCompared to the previous model, the viewfinder has improved suppression of parallax and distortion, which typically occurs when an eye position becomes displaced while using the viewfinder.\u003c\/li\u003e\r\n\u003cli\u003eEvolved IBIS mechanism and other parts, including EVF, has resulted in a compact body that weighs just 557g. Optimised operability of dials and buttons has led to a reduced form factor and coupled with the camera's weather resistant structure allows photographers to use the X­ T5 in any conditions with peace of mind.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e3. Featuring extended video functions\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e6.2K movies can be recorded internally at 30P in 4:2:2 10-bit colour. X-T5 features the 4K HO mode, which uses 6.2K over-sampling to produce high quality video, while taking advantage of the high resolution sensor to deliver video in superior image resolution.\u003c\/li\u003e\r\n\u003cli\u003eX-T5 supports F-Log2, which records an expanded dynamic range of 13+ stops. This range is wider than current F-Log, broadening post-production potential.\u003c\/li\u003e\r\n\u003cli\u003eWhen combined with an Atomos HDMI device, the RAW video output from the X-T5 can be recorded as 12-bit Apple ProRes RAW'5 at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the camera can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e*5 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eHand grip \"MHG-XT5\" (designed for the X-T5)\u003c\/p\u003e\r\n\u003cp\u003eThis grip substantially improves users' ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. The base can be used as a plate compatible with the Area-Swiss quick release system.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584578482453,"sku":"74455","price":2449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-t5_front_cmos_silver.jpg?v=1680321550"},{"product_id":"fujifilm-x-s20-mirrorless-camera-body-only","title":"FUJIFILM X-S20 Mirrorless Camera (Body Only)","description":"\u003cp\u003eIntroducing the Fujifilm X-S20 Mirrorless Camera Body: Unleash your creative vision with this powerful and versatile camera. Designed for enthusiasts and professionals alike, the X-S20 combines cutting-edge technology with intuitive controls, allowing you to capture stunning images and videos with ease.\u003c\/p\u003e\n\u003cp\u003eFeaturing a 26.1MP APS-C X-Trans CMOS 5 sensor, the X-S20 delivers exceptional image quality and impressive low-light performance. With its advanced autofocus system and high-speed processing, you can track subjects with precision and capture fast-moving moments with clarity.\u003c\/p\u003e\n\u003cp\u003eThe X-S20 boasts an intuitive interface and a tilting touchscreen LCD, enabling easy navigation and flexible shooting angles. Take full control over your compositions with the built-in electronic viewfinder, offering a clear and immersive viewing experience.\u003c\/p\u003e\n\u003cp\u003eWith its extensive range of film simulations and creative modes, the X-S20 lets you add your own artistic touch to every shot. Capture breath-taking landscapes, stunning portraits, or dynamic street scenes with confidence, knowing that the X-S20 will faithfully reproduce your vision.\u003c\/p\u003e\n\u003cp\u003eConnectivity is made seamless with built-in Wi-Fi and Bluetooth, allowing you to instantly transfer your images to your smart devices for quick sharing and remote shooting capabilities. The camera's compact and lightweight design makes it a perfect companion for travel and everyday photography adventures.\u003c\/p\u003e\n\u003cp\u003eEmbrace the Fujifilm X-S20 Mirrorless Camera Body and elevate your photography to new heights. Capture moments, express your creativity, and let your vision shine through with this exceptional camera.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44837012930837,"sku":"74465","price":2249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-S20_front_Sensor_a90c4641-ab5a-40e5-ad9b-b9505dc0516e.jpg?v=1684727203"},{"product_id":"fujifilm-gf-63mm-f-2-8-r-wr-lens","title":"FUJIFILM GF 63mm f\/2.8 R WR","description":"\u003cp\u003eA sleek and versatile normal-length prime, the\u003cstrong\u003e GF 63mm f\/2.8 R WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing for improved clarity and color accuracy throughout the aperture range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eStandard-length prime lens offers a 50mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eThe front optical group is used for focusing to minimize aberrations and distortions throughout the focusing range.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44975205220629,"sku":"74221","price":2169.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74221_0_4.webp?v=1686205727"},{"product_id":"fujifilm-gf-250mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 250mm f\/4 R LM OIS WR","description":"\u003cp\u003eA medium telephoto prime characterized by its sophisticated optical design, the \u003cstrong\u003eGF 250mm f\/4 R LM OIS WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f\/4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques. Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control color fringing and chromatic aberrations for a high degree of clarity and color accuracy.\u003c\/p\u003e  \u003cp\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eMedium telephoto prime lens offers a 197.5mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e \t\u003cli\u003eRelatively bright f\/4 maximum aperture enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates one Super ED element and two extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e \t\u003cli\u003eFocus Preset function button allows you to recall saved focusing positions for quick switching between focusing distances.\u003c\/li\u003e \t\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 350mm for even greater reach.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44975214231829,"sku":"74287","price":4599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74287_0_3.webp?v=1686205943"},{"product_id":"fujifilm-fujinon-gf-55mm-f1-7-r-wr-lens","title":"FUJIFILM GF 55mm f\/1.7 R WR","description":"\u003cp\u003eSetting the Standard\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMeet the new standard for the GFX System. GF55mmF1.7 R WR combines a versatile focal length with a fast maximum aperture to deliver exceptional, high resolution images for a broad range of applications. \u003cbr\u003e\u003cbr\u003eFrom street to portraiture, landscapes to travel, this highly portable optic delivers a natural perspective making it an essential partner on your GFX journey. Expect uncompromising image quality, impeccable handling, responsive autofocus and rugged durability. \u003cbr\u003e\u003cbr\u003eExpect a lens that goes beyond expectations.\u003cbr\u003eThe Natural Angle of View\u003cbr\u003eMatching GF55mmF1.7 R WR's focal length with the diagonal measurement of a GFX System camera's imaging sensor creates an angle of view that is very similar to the human eye. \u003cbr\u003e\u003cbr\u003eThis unlocks an abundance of detail within each image, especially when it is combined with the system's native 4:3 aspect ratio. Amidst the vast sea of visual perspectives, GF55mmF1.7 is truly a wonderful, all-around solution for any visual style.\"\u003cbr\u003eDelivering the DetailGF55mmF1.7 R WR delivers high-resolution images packed with punchy contrast, beautiful colors and exquisite tones.\u003cbr\u003e\u003cbr\u003eIt utilizes two aspherical lenses and two ED lenses to suppress axial chromatic aberration. Aaperture adjustments are also coordinated with the front and rear lens groups, which maintains consistent levels of aberration correction regardless of the focus position. \u003cbr\u003e\u003cbr\u003eGo For Bokeh!\u003cbr\u003eCombining a fast maximum aperture with a large format sensor is the perfect recipe for sumptuous bokeh and GF55mmF1.7 R WR does not disappoint. It is the first GF Lens to feature 11 diaphragm blades, resulting in a near-perfect circular aperture, even at F4 or F5.6. The result is images with outstanding bokeh, distorton-free highlights and minimal aberrations. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOptimized Autofocus\u003cbr\u003eOn top of exceptional image quality, GF55mmF1.7 R WR delivers impeccable autofocusing. Its near-silent, vibration-free DC motor produces a fast, flawless performance that ensures no moment is missed, however fleeting. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReady for Every Day\u003cbr\u003eLightweight and durable, GF55mmF1.7 R WR is ideal for every occasion. Its weather-resistant design confidently repels water, dust and low temperatures, while its modest dimensions and 780g (27.5oz) weight make it comfortable to carry all day long. \u003cbr\u003e\u003cbr\u003eIt’s simply the perfect lens to make a part of your everyday creative life.\u003cbr\u003e\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262036627733,"sku":"74473","price":3599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF55mmF1_7_lensFrontFUKAN.jpg?v=1694159652"},{"product_id":"fujifilm-fujinon-gf-30mm-f5-6-tilt-shift-lens","title":"FUJIFILM GF 30mm f\/5.6 Tilt Shift","description":"GF30mmF5.6 T\/S \u003cbr data-mce-fragment=\"1\"\u003eA new optical dawn rises for the GFX System. The uncompromising image quality, exacting colors and outstanding detail of GF Lenses moves to a specialist field with GF30mmF5.6 T\/S.\u003cbr data-mce-fragment=\"1\"\u003eThis wide-angle tilt-shift lens offers unprecedented control to produce distortion and aberration-free images of buildings, interiors, landscapes and more.\u003cbr data-mce-fragment=\"1\"\u003eCombining image quality and functionality in a compact form, it's the perfect lens for exacting professionals who demand ultimate results.\"\u003cbr data-mce-fragment=\"1\"\u003eHigh Image Quality・High Resolution \"Make no mistake, GF30mmF5.6 T\/S is built with pure GFX System DNA, offering a resolving power of more than 100 megapixels without needing electronic correction for distortion or lateral chromatic aberration. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePlus, Fujifilm’s unique Nano GI coating technology reduces ghosting and flare to deliver sharp, detail-packed results.\"\u003cbr data-mce-fragment=\"1\"\u003eOutstanding Image Quality, Right to the Corners Designed for use in situations where image quality is paramount, GF30mmF5.6 T\/S strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used.\u003cbr data-mce-fragment=\"1\"\u003eShift Adjustment up to ±15mm Offering uncompromised versatility, GF30mmF5.6 T\/S provides shift adjustments of up to ±15mm for more dynamic control of perspective.\u003cbr data-mce-fragment=\"1\"\u003eThe Freedom of Movement \"T\/S adjustments are achieved by combining manual adjustments across the len's two mechanisms.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBasic Tilt\/ Shift Adjustment:Alters the direction of tilt and shift functionality by ±90°.\u003cbr data-mce-fragment=\"1\"\u003eRotating Tilt\/ Shift Adjustment:Allows the movement direction of the tilt and shift functionality to be set from orthogonal to parallel at 0°, 30°, 60°, and 90°. \"\u003cbr data-mce-fragment=\"1\"\u003eShift and Rotation Sensor \"For every image made with GF30mmF5.6 T\/S, a built-in sensor detects and records the amount of shift and rotation dialled in. \u003cbr data-mce-fragment=\"1\"\u003eThis essential information can be recalled instantly when processing RAW files for a seamless post-production workflow.*\"\u003cbr data-mce-fragment=\"1\"\u003eDedicated Lens Tripod Mount A specially designed lens tripod mount is included with GF30mmF5.6 T\/S. It helps maintain a consistent nodal point when adjusting the tilt and shift functions on the lens for multi-photo composites.\u003cbr data-mce-fragment=\"1\"\u003eFocus Control Creating with the tilt function controls depth-of-field, allowing the entire frame – or only a tiny part of it – to be in focus.\u003cbr data-mce-fragment=\"1\"\u003ePerspective Control Control perspective and correct for subject distortion using keystone adjustments that will help keep lines straight and images looking great.\u003cbr data-mce-fragment=\"1\"\u003eCase study1 \"Joseph Goh (Singapore)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOutstanding optical performance\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis lens' outstanding optical performance is one of its most distinctive qualities. Landscapes, architecture, and even environmental portraits are perfect subjects for the GF 30mm focal length since it maintains an excellent balance between wide-angle coverage and a natural perspective. \"\u003cbr data-mce-fragment=\"1\"\u003eCase study2 \"Serkan Gunes (Sweden)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe best lense I have ever used\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is one of the best lenses I have ever used. Everything is good from the corner sharpness to the contrast of the lens. And also, that the lens is really well designed in terms of that I can use it with bigger gloves and still turn the knobs on the lens. \"\u003cbr data-mce-fragment=\"1\"\u003eCase Study3 \"Massimo Listri(Italy)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePerfect image quality\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eI must say that the image quality is perfect, identical even in the corners, in every part of the image. I was pleasantly surprised. This GF30mmF5.6 T\/S lens is perfect for me and for my job.\"\u003cbr data-mce-fragment=\"1\"\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262140993813,"sku":"74471","price":6249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF30mm_F5_6_TS_front_backTATE.jpg?v=1694160884"},{"product_id":"fujifilm-gf-110mm-f5-6-t-s-macro-lens","title":"FUJIFILM GF 110mm f\/5.6 Tilt Shift Macro","description":"\u003cp\u003eGF110mmF5.6 T\/S Macro offers the tilt function of tilting their optical axis and the shift function of moving their optical axis in parallel to alter how the optical axis relates to the imaging plane and intentionally manipulate areas in focus and perspective. This caters to the needs of professional photographers who want to explore composition and shooting positions freely in architecture, landscape, and commercial photography. The tilt shift lenses feature optical design that secures approx. 85mm image circle to cover the range of shift adjustment up to ±15mm. The revolving operation of changing tilting and shifting directions is combined with the T\/S revolving operation, in which the tilting mechanism is revolved to adjust the tilting and shifting directions to any angle from perpendicular to parallel, to enable the specialised shooting style while preserving the superior image quality of the GFX System.\u003c\/p\u003e\n\u003cp\u003eThe GF110mmF5.6 T\/S Macro is a mid-telephoto tilt shift macro lens with the focal length of 110mm (equivalent to 87mm in the 35mm film format) and maximum reproduction rate of 0.5x. It suppresses various types of aberration including distortion, lateral chromatic aberration, and axial chromatic aberration to achieve an advanced level of image resolution. The focal position of a subject in close-up can be controlled freely to meet the needs of commercial photography.\u003c\/p\u003e\n\u003cp\u003eCoinciding the announcement of these products, Fujifilm has also unveiled the development roadmap for GF lenses, featuring new additions including a highly requested ultra-telephoto prime lens and a power zoom lens that can broaden the scope of video expressions.\u003cbr\u003e“The new Tilt Shift lenses embodies our commitment to our users. No longer do photographers and videographers have to seek out third party solutions for perspective control solutions for the GFX System.” said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJIFILM Australia.\u003cbr\u003e*1 An image sensor measuring 55mm diagonally (43.8mm x 32.9mm) with the area approximately 1.7 times that of a 35mm full-frame sensor.\u003c\/p\u003e\n\u003cp\u003eOptical design that produces incredible image sharpness • This lens consists of 11 lens elements in nine groups including one aspherical element and two ED elements. The aspherical element controls comatic aberration and field curvature while the ED elements minimise axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction.\u003cbr\u003e• This lens achieves the maximum magnification ratio of 0.5x for close-up photography. Users can enjoy free focal control by tilting up close to the subject, a feature useful in commercial photography for subjects such as still life.\u003cbr\u003eTilting and shifting mechanisms that make most of the benefits of the large format sensor • Tilting of ±10°and shifting of up to ±15mm control the focal plane and perspective of the subject. The revolving operation of changing tilting and shifting directions within ±90° is combined with the T\/S revolving operation, where the angle of tilting and shifting direction can be adjusted from perpendicular to parallel within 0°- 90° to give a high level of shooting freedom. • The lens has a built-in sensor that detects the degree of shifting and revolving movements. This data can be checked in Live View and is recorded into image data so that it can be used during RAW processing*2.\u003cbr\u003eCompact design that reduces burden during shooting • This lens measures 149mm and weighs 1,255g with the filter thread size of 72mm. It uses a focus system that extends out the front group in order to keep the overall lens size compact. • Close attention has been paid to designs of operation sections to achieve a highly functional design that reduces users’ burden during extended shooting.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262180053269,"sku":"74472","price":5449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF110mm_F5_6_TS_front_mainFUKAN.jpg?v=1694161739"},{"product_id":"fujifilm-gfx-100-ii-medium-format-mirrorless-camera-body-only","title":"FUJIFILM GFX 100 II","description":"\u003cp\u003eGFX100 II \u003cbr data-mce-fragment=\"1\"\u003eNew beginnings don't start with taking new steps, they start with moving in new directions. And every new GFX System camera has taken a direction that has redefined what it means to be More Than Full Frame.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFrom its unparalleled image quality, to its overall mobility, the boundaries of large format imaging have continually been reimagined with every new iteration.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eGFX100 II continues this tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIf it's time to find some direction, discover one to new opportunities with GFX100 II.\u003cbr data-mce-fragment=\"1\"\u003eHIGH SPEED 102MP SENSOR X\u003cbr data-mce-fragment=\"1\"\u003eX Proccessor5 GFX100 II brings a new 102-megapixel sensor 「GFX 102MP CMOS II HS」with a readout speed that is about two times faster than GFX100S.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCombined with X-Processor 5, GFX100 II is able to achieve a high continuous frame rate of up to 8fps, surgically accurate AF, and advanced video features that have never before existed in any previous GFX System or X Series camera.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eHigh Speed Performance -A New Era in Autofocus Subject Detection AF\u003cbr data-mce-fragment=\"1\"\u003e X-Processor 5 features subject detection AF, which delivers an autofocus performance previously unseen on a large format camera. Built using deep-learning AI technology, its advanced AF tracking and detection not only works on human faces and eyes, but also animals, birds, cars, motorcycles, bicycles, airplanes, and trains.* With such power on tap, photographers can concentrate on creativity, confident GFX100 II will produce an autofocus performance to match.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eUpdated AF algorithm\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eGFX100 II uses an updated AF prediction algorithm to deliver reliable performance in sports and other situations where accurate, high-speed motion tracking is needed.\u003cbr data-mce-fragment=\"1\"\u003eHigh Performance at High Speed 8fps High-Speed Burst\u003cbr data-mce-fragment=\"1\"\u003e GFX100 II makes large format photography possible in previously inaccessible areas. A continuous frame rate of up to 8fps with the mechanical shutter freezes the peak of any sporting action.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eShortened Intervals and Decreased Viewfinder Blackout\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eIncreased buffer memory minimizes any delay between frames and decreases viewfinder blackout times for seamless high-speed operation.\u003cbr data-mce-fragment=\"1\"\u003e 120fps Display Frame Rate in Boost Mode\u003cbr data-mce-fragment=\"1\"\u003e Activating Boost mode on GFX100 II supercharges the display frame rate to approximately 120 frames-per-second - more than enough to keep up with fast-moving subjects.\u003cbr data-mce-fragment=\"1\"\u003e 5.3fps Blackout-Free Burst Operation\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eGFX100 II offers a blackout-free 5.3fps burst with for an uninterrupted view of ultra-fast subjects.* In 35mm format mode, GFX100 II offers blackout-free 8.7fps and 5.8fps burst as well.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eOther functions for High Speed Zone Custom Setting\u003cbr data-mce-fragment=\"1\"\u003e AF-C Custom Setting\u003cbr data-mce-fragment=\"1\"\u003e Number of Focus Points\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe Ultimate in Image Quality GFX100 II continues to set new standards for image quality, alongside its oustanding speed and video credentials. Prepare to experience higher-quality stills, the likes of which you've never witnessed before.\u003cbr data-mce-fragment=\"1\"\u003e ISO 80 Standard Sensitivity\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eBy improving the pixel structure on the new sensor, standard sensitivity has been extended to ISO 80. Now, photographers can make 16-bit images with wider dynamic range and lower noise than ever before.\u003cbr data-mce-fragment=\"1\"\u003e Improved Quality in Every Corner\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eRedesigned microlenses improve light coverage at the corners of the sensor, delivering better image quality and increased AF accuracy at the periphery of the lens\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eHEIF Image Format Support\u003cbr data-mce-fragment=\"1\"\u003e GFX100 II supports the HEIF format, a 10-bit image file with over a billion colors. It delivers higher image quality, but uses up to 30% less space than a JPEG. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003ePixel Shift Multi-Shot\u003cbr data-mce-fragment=\"1\"\u003e \"For the ultimate quality, GFX100 II can produce an ultra-high-resolution 400-megapixel image with a single press of the shutter release.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUsing in-body image stabilization to precisely shift the sensor by a half pixel between each frame, GFX100 II makes 20 frames in which every red, green, and blue pixel has the same information. The result is a detail-rich file with almost no false colors visible.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eNew Film Simulation Mode REALA ACE\u003cbr data-mce-fragment=\"1\"\u003e Enjoy the latest iteration of Fujifilm's renowned color science - REALA ACE. Brand new for GFX100 II, this 20th Film Simulation combines faithful color reproduction with hard tonality, making it suitable for all subjects and situations.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eOther functions for Still IPTC metadata\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eAuto White Balace\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eWhite Balance shift\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eGrain Effect\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eColor Chrome Effect\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eColor Chrome FX Blue\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eSmmoth Skin Effect\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eClarity\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003ePower and Precision for Video \u003cbr data-mce-fragment=\"1\"\u003e 4K\/60p, 8K\/30p, FHD\/120p 4:2:2 10-bit Internal Recording\u003cbr data-mce-fragment=\"1\"\u003e Proving itself as a hybrid powerhouse, GFX100 II offers 4K\/60p and 8K\/30p 4:2:2 10-bit in-camera recording. ISO 100 can also now be used as the standard movie sensitivity for the highest quality footage.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eSupport for Multiple Cine Recording Formats\u003cbr data-mce-fragment=\"1\"\u003e In addition to GFX large format, GFX100 II supports various cine recording formats, including Premista, 35mm, and anamorphic (35mm). With a basic GF to PL adapter, cinematographers anywhere can use GFX100 II’s massive imaging sensor with some of the world’s most legendary cinema optics, including Fujinon’s collection of Premista and Cabrio Zoom Lenses. For storytellers with wider aspirations, there are also two different high resolution 35mm FF Anamorphic recording modes that provide various de-squeeze monitoring options in-camera.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eImproved Subject Tracking\u003cbr data-mce-fragment=\"1\"\u003e Tracking subjects just got easier. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. GFX100 II will then track the object, even in situations with multiple subjects.\u003cbr data-mce-fragment=\"1\"\u003e High speed rolling shutter\u003cbr data-mce-fragment=\"1\"\u003e Follow high speed subjects with confidence – GFX100 II’s increased readout rate suppresses rolling shutter for true-to-life results.\u003cbr data-mce-fragment=\"1\"\u003e F-Log2 Support\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eGFX100 II is the first GFX System camera to feature F-Log2, broadening post-production flexibility. The wider dynamic range of 14+ stops* breathes more life into footage, maximizing detail in shadows, highlights and midtones.\u003cbr data-mce-fragment=\"1\"\u003e Compatible with Frame.io Camera to Cloud\u003cbr data-mce-fragment=\"1\"\u003e Embrace cloud first workflows and open lines of collaboration with GFX100 II’s World First, no accessary needed integration for Frame.io Camera to Cloud and deliver photos or video straight to the cloud the moment after they are created. Utilize the built-in Wi-Fi or Ethernet LAN connection options to connect to Frame.io and deliver hi-res RAW or JPEG images, send h.264 video proxies, or upload 4k ProRes Video securely to any project for immediate review and consideration.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eNew MF assist Focus MAP\u003cbr data-mce-fragment=\"1\"\u003e For added precision while using manual focus, a new Focus MAP has been added as a MF assist function. \u003cbr data-mce-fragment=\"1\"\u003e RAW output via HDMI\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eCombined with a compatible ATOMOS HDMI device, RAW video output from GFX100 II can be recorded as 12-bit Apple ProRes RAW at resolutions up to 8K and frame rates up to 29.97fps. With Blackmagic Design Video Assist 12G HDRs, RAW video output from the camera can be recorded as Blackmagic RAW at resolutions up to 8K and frame rates up to 29.97fps.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eFAN-001 Cooling Fan\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eExtends continuous video recording times with this optional accessory. The fan does not require any additional cables for power and allows GFX100 II to keep recording, even in high-temperature environments.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e Recording to External SSD via USB\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e Connecting an external SSD via a USB Type-C cable lets you record photos and videos directly to an external SSD in all modes and formats, including 4K\/60p and 8K\/30p. *\u003cbr data-mce-fragment=\"1\"\u003eOther functions for Video Waveform\u003cbr data-mce-fragment=\"1\"\u003e Vectorscope\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eF-log2 D Range Priority Mode\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eATOMOS AirGlu™ BT Wireless Timecode*\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003ePixel Mapping for Video\u003cbr data-mce-fragment=\"1\"\u003e Rec Frame Indicator\u003cbr data-mce-fragment=\"1\"\u003e IS Mode Boost\u003cbr data-mce-fragment=\"1\"\u003e Zebra Setting\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eFrame With Confidence -\u003cbr data-mce-fragment=\"1\"\u003e 8.0-Stop IBIS \/ Up to 8.0 Stops of In-Body Image Stabilization\u003cbr data-mce-fragment=\"1\"\u003e Low light? No worries! GFX100 II is equipped with a new IBIS system that uses image information to detect blur, and provides up to eight stops of image stabilization* – more than any other Fujifilm camera. Confidently work hand-held in almost any lighting conditions, unlocking new levels of creativity for stills and video.\u003cbr data-mce-fragment=\"1\"\u003e 9.44 Million Dot 1.0x EVF\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eGFX100 II's EVF offers 9.44 million dots and a 1.0x magnification for an optimal viewing experience. Furthermore, it suppresses image drift and distortion caused by misalignment of the pupil, for the clearest possible view. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eDetail in Design -\u003cbr data-mce-fragment=\"1\"\u003e A technological tour de force, wrapped in outstanding ergonomics, GFX100 II combines functional beauty with effortless practicality.\u003cbr data-mce-fragment=\"1\"\u003e New Leather Pattern BISHAMON-TEX™\u003cbr data-mce-fragment=\"1\"\u003e Swathed in BISHAMON-TEX leather, the body of GFX100 II is covered with a traditional Japanese-inspired imprint that improves grip in all directions.\u003cbr data-mce-fragment=\"1\"\u003e Enhanced Top-Plate\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eA more prominent top-plate sub-LCD on GFX100 II with a redesigned GUI for improved visibility enhances overall handling. Furthermore, the top-plate is tilted by 11°, allowing users to view information with minimal eye movement.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eThree Fn Buttons\u003cbr data-mce-fragment=\"1\"\u003e Three programmable Fn buttons on the top of the grip provide greater flexibility, allowing users to make changes on the fly, so opportunities are never missed.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eSupports CFexpress™ Type B card\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eOptional Grip VG-GFX100II\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eSuppports EVF tilt adapter EVF-TL1\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eEthenet port\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eHDMI Type A terminal\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eUSB-C terminal\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eLi-ion battery NP-W235\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e9.44 Million Dot three-way tilting LCD\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46262328885525,"sku":"74474","price":12499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100__front_CMOS.jpg?v=1763082781"},{"product_id":"fujifilm-fujinon-14x40-tsx1440-techno-stabi-image-stabilized-binoculars-black","title":"FUJIFILM Fujinon 14x40 TSX1440 Techno-Stabi Image-Stabilized Binoculars (Black)","description":"\u003cp\u003eBuilding off the success of the 14x40 TSN IS binoculars, these black Fujinon 14x40 TSX1440 Techno-Stabi Image-Stabilized Binoculars get an upgrade with a wider stabilization range of ±6°, a buoyant chassis design, and the capability of running on rechargeable NiMH batteries—significant improvements over the regular model.\u003c\/p\u003e\n\u003cp\u003eWith these new X version binoculars, you can enjoy the high power of 14x magnification without having to use a tripod. 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The compass' LED illumination and activation button are on the left objective, away from the compass itself, so that electrical interference is avoided.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFujinon's entry-level boating binoculars\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRubber-armored, polycarbonate housing that's lighter than most 7x50 boating binoculars\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFloats in water when used with accompanying neckstrap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNitrogen-purged water and fogproof lenses\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMulti-coated optics\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e56-72mm interpupillary adjustment range\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTough peel-down-type eyecups\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal compass is illuminated by LED light\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompass' electrical supply, lighting, and activation button are on opposite objective to eliminate electrical interference\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48280448172309,"sku":"29091","price":379.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1702642217_206773.jpg?v=1715588295"},{"product_id":"fujifilm-x-t50-mirrorless-camera-black-body-only","title":"FUJIFILM X-T50 Black","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286615470357,"sku":"74490","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_black.jpg?v=1715739460"},{"product_id":"fujifilm-x-t50-mirrorless-camera-silver-body-only","title":"FUJIFILM X-T50 Silver","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286618878229,"sku":"74491","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_silver.jpg?v=1715739768"},{"product_id":"fujifilm-x-t50-mirrorless-camera-charcoal-silver-body-only","title":"FUJIFILM X-T50 Charcoal Silver","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286621368597,"sku":"74492","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_charcoal.jpg?v=1715739900"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-camera-body","title":"FUJIFILM GFX 100s II","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286655283477,"sku":"74476","price":8999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100S__front_CMOS.jpg?v=1763082277"},{"product_id":"fujifilm-gf-500mm-f-5-6r-lm-ois-wr-lens","title":"FUJIFILM GF 500mm f\/5.6 R LM OIS WR","description":"\u003cp\u003eThe GF 500mm f\/5.6 R LM OIS WR is a super telephoto prime lens that can capture images up to 500mm (equivalent to 396mm in 35mm format), making it the longest in the lineup of FUJINON GF lenses. When combined with the FUJINON Teleconverter GF1.4X TC WR, which extends the lens' focal length, it achieves a maximum focal length of 700mm (equivalent to 554mm in 35mm format). Despite being a super telephoto lens, it weighs approximately 1,375g*3 and offers portability.\u003c\/p\u003e\n\u003cp\u003eThe combination of the powerful telephoto performance of the GF 500mm f\/5.6 R LM OIS WR and the high resolution that the GFX System work seamlessly together to capture the precise and fine details often missed. This lens can accurately capture the sweat flying from athletes during intense moments, the wrinkles on the skin of wild animals, and the individual feathers of birds, bringing out a level of realism and detail that cannot be perceived with the naked eye. By miniaturising a typically large and heavy super telephoto lens and achieving high-speed and high accuracy autofocus, the GFX System now brings super telephoto photography in sports, wildlife, and bird photography, where portability is required. Furthermore, with improved image stabilisation sensing accuracy and optimal mechanical design, it achieves a powerful image stabilisation mechanism with up to 6.0 stops*4 of vibration compensation. You can easily enjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur. By combining the GFX System with the GF 500mm f\/5.6 R LM OIS WR, which is commonly captured by 35mm Full Frame cameras, it opens up new possibilities and allows for unprecedented image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe longest telephoto prime lens in the \"GF lens\" lineup\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with a focal length of 500mm (equivalent to 396mm in 35mm format), making it the longest in the history of GF lenses and excelling in sports, wildlife, and bird photography.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBy combining it with the FUJINON Teleconverter GF1.4X TC WR that extends the lens' focal length, it achieves a maximum focal length equivalent to 700mm (equivalent to 554mm in 35mm format). Additionally, when using the \"35mm format mode\" that crops only the centre portion of the sensor, it allows for shooting at a focal length equivalent to 693mm in 35mm format*5.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdopts a state-of-the-art lens construction of 14 groups and 21 elements, including two Super ED lenses and five ED lenses, effectively suppressing chromatic aberration specific to super telephoto lenses and achieving high resolution performance. It accurately captures the level of detail beyond what the naked eye can see that is unique to super telephoto lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBy combining lightweight design and toughness, it makes all-day shooting in any scene possible\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThrough a redesign of the components with lightweight parts, it weighs approximately 1,375g, which will shift perceptions of large-format telephoto lenses. In addition to the lightweight design of each lens, the optimal arrangement of ED lenses and Super ED lenses minimises chromatic aberration, enabling both compact and lightweight construction and high resolution performance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDespite being a telephoto lens that tends to have a larger front element, it has a comfortable grip without feeling the weight of the front by optimising the lens element placements.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt adopts a weather resistant, and -10°C low-temperature resistant structure with sealing at 18 points in the lens barrel. Furthermore, the front element of the lens is coated with fluorine, providing water-repellent and anti-smudge capabilities. It can be used with peace of mind for all day shooting in adverse weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful 6.0-stop image stabilisation performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBy improving the sensing accuracy of camera shake and implementing optimal mechanism design, it achieves a powerful 6.0-stop image stabilisation mechanism. You can comfortably Commented [SV1]: Can this claim be substantiated? Commented [SV2]: I think this is a stretch. The specs don’t allow the lens out in any scene\/condition. Recommend editing or substituting for words that describe the lens within the specs, or “in adverse weather conditions” as further below.\u003cbr\u003eenjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and accurate autofocus with comfortable operation\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhile maintaining high resolution performance, it adopts an inner focus system that incorporates a smaller and lighter focus lens and drives the focus group using a linear motor. This enables a fast and silent autofocus (“AF”) with a minimum delay of approximately 0.31 seconds6. Even in super telephoto shooting where precise focusing is required, it allows you to capture your subject quickly and accurately.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Focus Preset function is featured so that the focus can be shifted to a location pre-defined with the Focus Preset button*7. This reduces users’ operation workload as they don’t need to re-adjust focus on a targeted subject.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe lens also features the Focus Limiter*8, allowing users to restrict the lens’s AF range. This can shorten AF time when photographing a subject that is five meters away or more.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Focus Control button*7 is placed at the front edge of the lens barrel. Press this button to instantly recall a function you have assigned with the Focus Selector*7 for smooth AF operation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286656889109,"sku":"74405","price":5899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF500mm_lens_side_leftDiagnal.jpg?v=1749394962"},{"product_id":"fujifilm-x-m5-mirrorless-camera-body-black","title":"FUJIFILM X-M5 Mirrorless Camera Body Black","description":"\u003cp\u003eThe X-M5 has a compact and lightweight body weighing approximately 355g*1, making it the lightest*2 camera in the X Series. The X-M5 is equipped with a full range of features, including AI subject detection Auto Focus (AF) that can detect moving objects such as animals and cars and a 6.2K\/30P video recording function. These features make it possible to shoot both still images and movies with a single camera. 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In addition, its powerful digital image stabiliser and high-performance built-in microphone allow for comfortable video recording. As for the Vlog Mode, the newly introduced \"9:16 Short Movie Mode\" makes it easy to shoot vertical videos for varying social media platforms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Fujifilm X-M5 Product Features\u003c\/strong\u003e\u003cbr\u003eCompact, lightweight body and product design that makes you want to take it with you every day\u003cbr\u003e\u003cbr\u003eWeighing approximately 355g and measuring approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. 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In addition, the new \"9:16 short movie mode\" allows users to easily shoot vertical videos, which is popular for capturing content to share on social media.\u003cbr\u003eNew bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the \"Media Recording Settings\" when shooting video. This shortens the transfer time to external devices such as smartphones and the time required to upload captured video directly to social media.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Optional Accessories\u003c\/strong\u003e\u003cbr\u003eCooling Fan \"FAN-001\"*5 (already on sale)\u003cbr\u003eThis cooling fan can be attached to the rear panel of the camera body without a cable. It supports long-hour shooting and video recording in a high-temperature condition. Power can be supplied to the fan from the camera body. \u003c\/p\u003e\n\u003cp\u003e*5 Compatible models are Fujifilm X-M5, Fujifilm X-H2S, Fujifilm X-H2, and Fujifilm X-S20.\u003cbr\u003e*6 Compatible models are Fujifilm X-H2S (Ver.3.00 or later), Fujifilm X-H2 (Ver.1.2 or later), Fujifilm X-T5 (Ver.1.00 or later), Fujifilm X-T4 (Ver.1.70 or later), Fujifilm X-T3 (Ver.4.50 or later), Fujifilm X-S20, Fujifilm X-S10 (Ver. 2.60 or later), Fujifilm X-T30 II (Ver. 1.20 or later), Fujifilm X-T30 (Ver. 1.50 or later).\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48587300077845,"sku":"74507","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-M5_front_CMOS_black.jpg?v=1728954804"},{"product_id":"fujifilm-x-m5-mirrorless-camera-body-silver","title":"FUJIFILM X-M5 Mirrorless Camera Body Silver","description":"\u003cp\u003eThe X-M5 has a compact and lightweight body weighing approximately 355g*1, making it the lightest*2 camera in the X Series. The X-M5 is equipped with a full range of features, including AI subject detection Auto Focus (AF) that can detect moving objects such as animals and cars and a 6.2K\/30P video recording function. These features make it possible to shoot both still images and movies with a single camera. Additionally, the design features the high-quality design aesthetic of the X Series range. The X-M5 is the perfect camera for a wide range of users, from first-time digital camera owners to photography enthusiasts, giving you the greatest photographic experience.\u003c\/p\u003e\n\u003cp\u003eThe X-M5 is a mirrorless digital camera equipped with the back-side-illuminated 26.1 megapixel “X-Trans™ CMOS 4”*3 sensor and the “X-Processor 5” high-speed image processing engine, ensuring high-quality image capture. A Film Simulation dial is located on the top of the camera, making it easy to switch between \"Film Simulation\" modes. This mode allows users to enjoy various colour tone expressions as if they were changing photographic film.\u003c\/p\u003e\n\u003cp\u003eThe X-M5 is equipped with high-performance video recording functions such as 6.2K\/30P 4:2:2 10-bit internal recording. In addition, its powerful digital image stabiliser and high-performance built-in microphone allow for comfortable video recording. As for the Vlog Mode, the newly introduced \"9:16 Short Movie Mode\" makes it easy to shoot vertical videos for varying social media platforms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Fujifilm X-M5 Product Features\u003c\/strong\u003e\u003cbr\u003eCompact, lightweight body and product design that makes you want to take it with you every day\u003cbr\u003e\u003cbr\u003eWeighing approximately 355g and measuring approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. 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In addition, the new \"9:16 short movie mode\" allows users to easily shoot vertical videos, which is popular for capturing content to share on social media.\u003cbr\u003eNew bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the \"Media Recording Settings\" when shooting video. This shortens the transfer time to external devices such as smartphones and the time required to upload captured video directly to social media.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Optional Accessories\u003c\/strong\u003e\u003cbr\u003eCooling Fan \"FAN-001\"*5 (already on sale)\u003cbr\u003eThis cooling fan can be attached to the rear panel of the camera body without a cable. It supports long-hour shooting and video recording in a high-temperature condition. Power can be supplied to the fan from the camera body. \u003c\/p\u003e\n\u003cp\u003e*5 Compatible models are Fujifilm X-M5, Fujifilm X-H2S, Fujifilm X-H2, and Fujifilm X-S20.\u003cbr\u003e*6 Compatible models are Fujifilm X-H2S (Ver.3.00 or later), Fujifilm X-H2 (Ver.1.2 or later), Fujifilm X-T5 (Ver.1.00 or later), Fujifilm X-T4 (Ver.1.70 or later), Fujifilm X-T3 (Ver.4.50 or later), Fujifilm X-S20, Fujifilm X-S10 (Ver. 2.60 or later), Fujifilm X-T30 II (Ver. 1.20 or later), Fujifilm X-T30 (Ver. 1.50 or later).\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48587300307221,"sku":"74508","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-M5_front_CMOS_silver.jpg?v=1728955161"},{"product_id":"fujifilm-fujinon-hc-8x42-binoculars","title":"FUJIFILM Fujinon HC 8x42 Binoculars","description":"\u003cp\u003eThe FUJIFILM HC 8x42 Binoculars are a premium choice for users who prioritize clarity, durability, and ergonomic handling. With an 8x magnification and 42mm objective lens, these binoculars provide bright and clear images, making them ideal for birdwatching, nature observation, and even low-light conditions. The large 42mm lens diameter allows for greater light capture, which is enhanced by Fujifilm’s multi-coating on the lenses, ensuring sharp and vivid color reproduction even in challenging lighting environments.\u003c\/p\u003e\n\u003cp\u003eBuilt with a rugged yet lightweight design, the FUJIFILM HC 8x42 Binoculars are easy to carry and use for extended periods. Their ergonomic structure includes a non-slip rubber grip, providing a secure hold even in wet conditions, which is especially beneficial for outdoor enthusiasts. The binoculars also feature waterproof and fog-proof construction, enabling consistent performance in a variety of weather conditions. Overall, these binoculars combine excellent optical quality with a durable design, making them a versatile and reliable tool for both casual and professional use.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48632131944725,"sku":"29842","price":1129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/HC8X42_16670613_Shot01_2007.jpg?v=1730949957"},{"product_id":"fujifilm-fujinon-hc-10x42-binoculars","title":"FUJIFILM Fujinon HC 10x42 Binoculars","description":"\u003cp\u003eThe FUJIFILM HC 10x42 Binoculars offer a powerful viewing experience with a 10x magnification and 42mm objective lenses, designed to deliver high-definition images with exceptional clarity. The larger magnification is ideal for viewing distant objects, making these binoculars an excellent choice for birdwatching, wildlife observation, and scenic landscapes. The lenses are fully multi-coated to maximize light transmission, ensuring bright and detailed visuals even in low-light settings. This coating also enhances color fidelity, resulting in more lifelike images that make outdoor exploration a vivid experience.\u003c\/p\u003e\n\u003cp\u003eBuilt with durability and comfort in mind, the FUJIFILM HC 10x42 Binoculars feature a robust, waterproof, and fog-proof design that withstands various outdoor conditions. The binoculars have a rugged rubberized exterior for a secure grip, making them reliable in wet or slippery environments. With an ergonomic build, these binoculars are comfortable to hold for extended periods, making them suitable for prolonged use in the field. The combination of precision optics, sturdy build quality, and user-friendly design makes the FUJIFILM HC 10x42 Binoculars a valuable tool for both hobbyists and seasoned outdoor enthusiasts alike.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48632133681429,"sku":"29942","price":1229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/HC10x42_16670625_Shot01_2016.jpg?v=1730949992"},{"product_id":"fujifilm-fujinon-10x70-mtr-sx-binoculars","title":"FUJIFILM Fujinon 10x70 MTR-SX Binoculars","description":"\u003cp\u003eThe FUJIFILM 10x70 MTR-SX Binoculars are specialized for low-light and nighttime viewing, ideal for astronomical and marine applications. With 10x magnification and large 70mm objective lenses, these binoculars excel in gathering light, offering clear and bright images even in challenging lighting conditions. The extra-large lenses, paired with Fujifilm’s multi-coated optics, enhance contrast and clarity, allowing users to observe faint stars or distant objects over water with precision. This optical configuration makes them a popular choice for stargazers and seafarers alike, who need reliable performance under dark skies or in low visibility.\u003c\/p\u003e\n\u003cp\u003eConstructed with durability in mind, the 10x70 MTR-SX binoculars feature a robust housing that is both waterproof and nitrogen-filled to prevent fogging, ensuring uninterrupted use in humid or wet conditions. The binoculars have an ergonomic design that provides a comfortable grip and easy handling, even for extended sessions. Their individual focus adjustment allows for precise control, catering to users who need detailed customization for distant or challenging subjects. With its combination of rugged build and optical quality, the FUJIFILM 10x70 MTR-SX Binoculars are well-suited to those seeking high-performance viewing in specialized outdoor settings.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48632151900437,"sku":"29003","price":983.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/2023_10_00_Fuji_10x70_MTR-SX_1.jpg?v=1730950224"},{"product_id":"fujifilm-fujinon-7x50-mtr-sx-binoculars","title":"FUJIFILM Fujinon 7x50 MTR-SX Binoculars","description":"\u003cp\u003eThe FUJIFILM Fujinon 7x50 MTR-SX binoculars are a premium choice for outdoor and marine enthusiasts, designed to offer exceptional clarity and durability in demanding environments. With 7x magnification and 50mm objective lenses, these binoculars provide a wide field of view, ensuring you can spot details from a distance with ease. The advanced multi-coated optics enhance light transmission, delivering bright, clear images even in low-light conditions, making them ideal for both daytime use and twilight observations.\u003c\/p\u003e\n\u003cp\u003eCrafted for rugged conditions, the Fujinon 7x50 MTR-SX binoculars are waterproof, nitrogen-purged, and fog-resistant, ensuring reliable performance in all weather conditions. The rubber-armored body provides extra protection against shock and provides a secure, comfortable grip, while the large focus wheel allows for quick and easy adjustments. These binoculars also feature an exceptional 7° field of view, allowing users to observe large areas without constantly shifting their focus. Perfect for marine navigation, hiking, birdwatching, or surveillance, the Fujinon 7x50 MTR-SX binoculars combine durability with superior optics, making them an excellent investment for those who require high-performance binoculars in all conditions.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48632187453717,"sku":"29068","price":759.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/FUJINON_7x50_MTR-SX_3.jpg?v=1730950447"},{"product_id":"fujifilm-fujinon-7x50-mtrc-sx-binoculars","title":"FUJIFILM Fujinon 7x50 MTRC-SX Binoculars","description":"\u003cp\u003eThe FUJIFILM Fujinon 7x50 MTRC-SX binoculars are designed to deliver a high-quality optical experience, especially in challenging environments such as marine and outdoor settings. Featuring 7x magnification and 50mm objective lenses, these binoculars provide a wide field of view and exceptional image clarity. The multi-layer coating on the lenses ensures bright, sharp images, even in low-light conditions, which is critical for both daytime and twilight use.\u003c\/p\u003e\n\u003cp\u003eBuilt to withstand harsh conditions, the Fujinon 7x50 MTRC-SX binoculars are waterproof and fog-resistant, thanks to their nitrogen-filled, sealed housing. This ensures that they remain reliable and fully functional even when exposed to rain, humidity, or extreme temperatures. The robust rubber-armored body offers a comfortable grip and additional protection against impact, making them suitable for rugged adventures. With a high 7-degree field of view, these binoculars allow you to easily track moving objects or scan large areas, making them ideal for marine navigation, hiking, or birdwatching.\u003c\/p\u003e\n\u003cp\u003eThese binoculars also offer a high-quality range of accessories, such as a built-in compass and a reticle for navigation, allowing users to accurately measure distance or direction while observing. Whether you're navigating at sea or observing wildlife in the wilderness, the Fujinon 7x50 MTRC-SX binoculars combine durability, versatility, and premium optics to meet the needs of outdoor enthusiasts.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48632188174613,"sku":"29058","price":831.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/2023_10_00_Fuji_7x50_MTRC-SX_3.jpg?v=1730950618"},{"product_id":"fujifilm-gfx100rf-large-format-digital-camera-body-black","title":"FUJIFILM GFX100RF - Black","description":"\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA first-of-its-kind camera, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM GFX100RF\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eadds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers. Mixing the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens makes for a dedicated tool that's perfect for travel photographers, street shooters, and other spontaneous image-makers looking for the ideal blend of refined image quality and simplicity in design.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn addition to the impressive image quality the 102MP sensor provides, it also facilitates working in different aspect ratios or at different effective focal lengths (crops) while maintaining a high effective resolution. Encouraging the use of these creative tools, the GFX100RF includes a dedicated Aspect Ratio Dial on the back of the camera and a lever beneath the shutter button to control Digital Teleconverter settings\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eThe main contributor to the GFX100RF's uniqueness is the built-in GF 35mm f\/4 wide-angle prime lens; effectively turning this camera into a fun, intuitive, and always-ready point-and-shoot that retains the exceptional image quality you'd expect from medium format.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn classic FUJIFILM fashion, the GFX100RF of course sports their full line of 20 different Film Simulation modes: Provia, Velvia, Astia, Classic Chrome, REALA ACE, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black \u0026amp; White, Black \u0026amp; White + Ye Filter, Black \u0026amp; White + R Filter, Black \u0026amp; White + G Filter, and Sepia.\u003cbr\u003e\u003cbr\u003eThe 35mm focal length is equivalent to 28mm on full-frame cameras, giving a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8\" minimum focusing distance. The f\/4 maximum aperture is effective for available light shooting and offers some depth of field control but mainly helps to keep the overall size and weight of the camera down for everyday carry.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48863501975829,"sku":"74484","price":8649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100RF_front_black.jpg?v=1742528787"},{"product_id":"fujifilm-gfx100rf-large-format-digital-camera-body-silver","title":"FUJIFILM GFX100RF - Silver","description":"\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA first-of-its-kind camera, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM GFX100RF\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eadds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers. Mixing the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens makes for a dedicated tool that's perfect for travel photographers, street shooters, and other spontaneous image-makers looking for the ideal blend of refined image quality and simplicity in design.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn addition to the impressive image quality the 102MP sensor provides, it also facilitates working in different aspect ratios or at different effective focal lengths (crops) while maintaining a high effective resolution. Encouraging the use of these creative tools, the GFX100RF includes a dedicated Aspect Ratio Dial on the back of the camera and a lever beneath the shutter button to control Digital Teleconverter settings\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eThe main contributor to the GFX100RF's uniqueness is the built-in GF 35mm f\/4 wide-angle prime lens; effectively turning this camera into a fun, intuitive, and always-ready point-and-shoot that retains the exceptional image quality you'd expect from medium format.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn classic FUJIFILM fashion, the GFX100RF of course sports their full line of 20 different Film Simulation modes: Provia, Velvia, Astia, Classic Chrome, REALA ACE, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black \u0026amp; White, Black \u0026amp; White + Ye Filter, Black \u0026amp; White + R Filter, Black \u0026amp; White + G Filter, and Sepia.\u003cbr\u003e\u003cbr\u003eThe 35mm focal length is equivalent to 28mm on full-frame cameras, giving a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8\" minimum focusing distance. The f\/4 maximum aperture is effective for available light shooting and offers some depth of field control but mainly helps to keep the overall size and weight of the camera down for everyday carry.\u003c\/span\u003e\u003c\/div\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48863505940757,"sku":"74485","price":8649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100RF_front_silver_6747b090-a5da-4b0a-8e07-f009445ab90a.jpg?v=1742517426"},{"product_id":"fujifilm-x-hf1-black","title":"FUJIFILM X-Half Black","description":"\u003ch2\u003eHalf the Frame - Double the Fun!\u003c\/h2\u003e\n\u003cp\u003eMake time for your photography with X half, a camera dedicated to distraction-free creativity.\u003c\/p\u003e\n\u003cp\u003eA default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.\u003c\/p\u003e\n\u003cp\u003eAlongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters. \u003cbr\u003eIt’s never been easier to make your mark on every frame.\u003c\/p\u003e\n\u003ch2\u003eHalf the Size, Twice the Story\u003c\/h2\u003e\n\u003ch3\u003eTwo Formats, One Camera\u003c\/h3\u003e\n\u003cp\u003eX half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.\u003c\/p\u003e\n\u003ch3\u003eSmartphone Simplicity\u003c\/h3\u003e\n\u003cp\u003eWe use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1 combines two vertical frames, giving you new ways to tell your stories. \u003cbr\u003e\u003cbr\u003eEmbrace your creative side by choosing two still images, a video and a still, or two videos. Simply pull the Frame Advance Lever or use the dedicated X half app.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eClassic Design\u003c\/h2\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUniquely Refined\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eX half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eVertical Viewfinder and Rear LCD\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eOptimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUltra-Light 240g\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eA Compact, Everyday Carry -\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.\u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eEnjoy Film Photography in a Digital World\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eX half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eX half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eDedicated X half App\u003cspan style=\"mso-tab-count: 1;\"\u003e - \u003c\/span\u003eYour essential companion\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eKeep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e2-in-1 Creation\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eUnleash Your Creativity - \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIt only takes a few taps to transform vertical images into 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\"Gallery and Album\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eAdd a Personal Touch - The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eA Distinct look and Feel\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e1-Inch Sensor + 32mm* Prime Lens\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e*35mm equivalent\"\u003cspan style=\"mso-tab-count: 1;\"\u003e    \u003c\/span\u003eFor the first time in X Series, X half features a 1-inch sensor. The 32mm* focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFocusing\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eFast and Intuitive: X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also helps ensure pin-sharp results on every portrait.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eExperiment and Create\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eCreate Your Own Story\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eX half lets you explore colors, textures, and moods – express your vision, create your own story.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e3:4 Vertical Framing\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eThe foundation of X half. A compositional style set to become the new standard. You can add a date stamp to your images.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e2-in-1\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eCombine two moments – stills or video – into a single frame. Use the Frame Advance Lever or create on the app.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Simulations\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eExpand your creative options by choosing a Film Simulation to match your vision. Each has its own unique color palette, all inspired by analog film.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnalog-Inspired Filters\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eLight leaks, expired film, double exposure, and other analog-inspired filters offer a fresh take on vintage aesthetics. Find the look that resonates with you.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eGrain Effect\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eGrain Effect adds film-like grain to your images, adding an extra level of creativity to your everyday image making.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Camera Mode\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eFrame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eActivating Film Camera Mode:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSelect a Film Simulation of your choice on the sub-LCD, then swipe down and select Film Camera mode. Choose the number of frames – 36, 54, or 72 – and begin your creative journey.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eViewfinder-Only Framing:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIn Film Camera mode, live view is disabled on the rear LCD – you can only compose through the viewfinder. Don’t forget to advance the lever after each frame, so you’re ready to make the next image. These small limitations fuel the creative spirit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDeveloping Your Images\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eOnce you’ve finished your film roll, it’s time to develop the images. Transfer your film roll to the X half app, where digital development begins. Your images will be processed and saved to your smartphone and app gallery – waiting is all part of the magic.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDigital Contact Sheet:\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eAlongside your images, a digital contact sheet of the entire roll is saved, allowing you to relive the story you’ve recorded. There’s no ‘right’ photo – every frame, even the imperfect ones, become an essential part of the journey.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-tab-count: 1;\"\u003eBattery Life\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eNP-W126S Rechargeable Battery: \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half is supplied with the NP-W126S rechargeable li-ion battery, which is capable of up to 880 frames* on a single charge.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003e**PLEASE READ**\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe X-Half box does not contain a charging cable\/power adapter\/battery charge dock.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe camera charges using a USB-C cable connector.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48956683747605,"sku":"74515","price":1099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Xhalf_front_Black.jpg?v=1747877663"},{"product_id":"fujifilm-x-hf1-silver","title":"FUJIFILM X-Half Silver","description":"\u003ch2\u003eHalf the Frame - Double the Fun!\u003c\/h2\u003e\n\u003cp\u003eMake time for your photography with X half, a camera dedicated to distraction-free creativity.\u003c\/p\u003e\n\u003cp\u003eA default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.\u003c\/p\u003e\n\u003cp\u003eAlongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters. \u003cbr\u003eIt’s never been easier to make your mark on every frame.\u003c\/p\u003e\n\u003ch2\u003eHalf the Size, Twice the Story\u003c\/h2\u003e\n\u003ch3\u003eTwo Formats, One Camera\u003c\/h3\u003e\n\u003cp\u003eX half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.\u003c\/p\u003e\n\u003ch3\u003eSmartphone Simplicity\u003c\/h3\u003e\n\u003cp\u003eWe use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1 combines two vertical frames, giving you new ways to tell your stories. \u003cbr\u003e\u003cbr\u003eEmbrace your creative side by choosing two still images, a video and a still, or two videos. Simply pull the Frame Advance Lever or use the dedicated X half app.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eClassic Design\u003c\/h2\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUniquely Refined\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eX half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eVertical Viewfinder and Rear LCD\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eOptimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUltra-Light 240g\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eA Compact, Everyday Carry -\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.\u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eEnjoy Film Photography in a Digital World\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eX half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eX half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eDedicated X half App\u003cspan style=\"mso-tab-count: 1;\"\u003e - \u003c\/span\u003eYour essential companion\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eKeep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e2-in-1 Creation\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eUnleash Your Creativity - \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIt only takes a few taps to transform vertical images into 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\"Gallery and Album\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eAdd a Personal Touch - The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eA Distinct look and Feel\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e1-Inch Sensor + 32mm* Prime Lens\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e*35mm equivalent\"\u003cspan style=\"mso-tab-count: 1;\"\u003e    \u003c\/span\u003eFor the first time in X Series, X half features a 1-inch sensor. The 32mm* focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFocusing\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eFast and Intuitive: X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also helps ensure pin-sharp results on every portrait.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eExperiment and Create\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eCreate Your Own Story\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eX half lets you explore colors, textures, and moods – express your vision, create your own story.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e3:4 Vertical Framing\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eThe foundation of X half. A compositional style set to become the new standard. You can add a date stamp to your images.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e2-in-1\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eCombine two moments – stills or video – into a single frame. Use the Frame Advance Lever or create on the app.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Simulations\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eExpand your creative options by choosing a Film Simulation to match your vision. Each has its own unique color palette, all inspired by analog film.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnalog-Inspired Filters\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eLight leaks, expired film, double exposure, and other analog-inspired filters offer a fresh take on vintage aesthetics. Find the look that resonates with you.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eGrain Effect\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eGrain Effect adds film-like grain to your images, adding an extra level of creativity to your everyday image making.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Camera Mode\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eFrame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eActivating Film Camera Mode:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSelect a Film Simulation of your choice on the sub-LCD, then swipe down and select Film Camera mode. Choose the number of frames – 36, 54, or 72 – and begin your creative journey.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eViewfinder-Only Framing:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIn Film Camera mode, live view is disabled on the rear LCD – you can only compose through the viewfinder. Don’t forget to advance the lever after each frame, so you’re ready to make the next image. These small limitations fuel the creative spirit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDeveloping Your Images\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eOnce you’ve finished your film roll, it’s time to develop the images. Transfer your film roll to the X half app, where digital development begins. Your images will be processed and saved to your smartphone and app gallery – waiting is all part of the magic.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDigital Contact Sheet:\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eAlongside your images, a digital contact sheet of the entire roll is saved, allowing you to relive the story you’ve recorded. There’s no ‘right’ photo – every frame, even the imperfect ones, become an essential part of the journey.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-tab-count: 1;\"\u003eBattery Life\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eNP-W126S Rechargeable Battery: \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half is supplied with the NP-W126S rechargeable li-ion battery, which is capable of up to 880 frames* on a single charge.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003e**PLEASE READ**\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe X-Half box does not contain a charging cable\/power adapter\/battery charge dock.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe camera charges using a USB-C cable connector.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48956683976981,"sku":"74516","price":1099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Xhalf_front_Silver.jpg?v=1747878264"}],"url":"https:\/\/www.cameraelectronic.live\/collections\/fujifilm-october-sale.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}