{"title":"Fujifilm More For Less","description":"","products":[{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR","description":"\u003cp\u003eThis \u003cstrong\u003eFUJIFILM GF 45-100mm F4 R LM OIS WR\u003c\/strong\u003e joins the current family of interchangeable GF Lenses, designed for the GFX large format*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCombining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit\/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAstonishing image-resolving power and wide tonal reproduction\u003c\/strong\u003e\u003cbr\u003e\r\nThe GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight large format standard zoom\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003cbr\u003e\r\nThe use of an Internal Focusing system has minimised the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing\u003cbr\u003e\r\nphotographers to make the most of the high-resolution sensors found in GFX System\u003cbr\u003e\r\ncameras, especially when making images hand-held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens has 11 seals for dust and weather resistance to allow for peace of mind in\u003cbr\u003e\r\ntough environments, allowing for operation at temperatures down to 14°F \/ -10°C.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573941465365,"sku":"74252","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1579740733_1541203_1.jpg?v=1680155871"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"\u003ch2\u003eFUJIFILM XF 8-16mm f\/2.8 R LM WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eCapture the world with this ultra-wide-angle \u003cstrong\u003eXF 8-16mm f\/2.8 R LM WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. With four aspherical and six ED lens elements, including three super ED elements that specifically target lateral chromatic aberration, this lens offers exceptional control over fringing. A Nano-GI coating on the front two lens elements helps reduce ghosting and flare. Also in the lens is a field curvature correction element that can adjust position depending on the zoom. This element helps retain sharpness and reduces optical distortion that is normally found in ultra-wide angle lenses. Autofocus is powered by an internal linear motor that provides quick, quiet, and accurate focus. The lens is also weather sealed at 11 points and can withstand temperatures as cold as 14°F for use in adverse conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eA bright maximum aperture of f\/2.8 provides exceptional depth of field control and excellent performance in low-light scenarios.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical lenses, three ED lenses and three super ED lenses minimise distortion and chromatic and spherical aberrations. Nano-GI coating on the front elements reduce ghosting and flare.\u003c\/li\u003e\r\n\t\u003cli\u003eThe field curvature correction lens corrects the field curvature commonly found in ultra-wide-angle lenses.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor provides reliable focusing quickly and quietly.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574498783509,"sku":"74344","price":2699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1532082311_1424733.jpg?v=1680168624"},{"product_id":"fujifilm-xf-16mm-f-1-4-r-wr-lens","title":"FUJIFILM XF 16mm f\/1.4 R WR Lens","description":"\u003ch2\u003eFUJIFILM XF 16mm f\/1.4 R WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eFast and wide, the \u003cstrong\u003eXF 16mm f\/1.4 R WR Lens\u003c\/strong\u003e is a 24mm equivalent wide-angle lens designed specifically for \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-mount mirrorless cameras. Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimise chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination. A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6inch for photographing close-up subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, the lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. A quick and smooth autofocus motor helps to deftly acquire focus in as little as 0.11 sec., and manual focusing use is benefited by the inclusion of a depth of field scale for presetting focus.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle 16mm prime lens provides a 24mm equivalent focal length when used with Fujifilm X-series mirrorless digital cameras.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also aids in selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control spherical aberrations and distortions and two extra-low dispersion elements help to reduce lateral and axial aberrations. The combination of the two designs minimises overall distortion and maintains edge-to-edge illumination and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI (Gradient Index) coating has been applied to alter the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC coating has been applied the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eA weather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens, and also permits working in temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eContrasting the wide field of view afforded by the lens, a minimum working distance of less than 6inch is ideal for photographing close-up subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eDepth of field scale benefits working with manual focus and presetting your focus position.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574499406101,"sku":"74583","price":1299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1429176557_img_486622.jpg?v=1680168668"},{"product_id":"fujifilm-gf-100-200mm-f-5-6-r-lm-ois-wr-lens","title":"FUJIFILM GF 100-200mm f\/5.6 R LM OIS WR","description":"\u003cp\u003edd a medium telephoto zoom to your medium-format system with the\u003cstrong\u003e GF 100-200mm f\/5.6 R LM OIS WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. It can also handle cold environments with its ability to work in temperatures as low as 14F. For those in need of just a bit more reach, the lens is compatible with the GF 1.4x TC WR Teleconverter which boosts its range to 140-280mm, or 111-221mm in 35mm equivalency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e\n\u003cli\u003eConstant f\/5.6 maximum aperture ensures consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates two Super ED elements and one aspherical element to reduce chromatic aberrations, colour fringing, and field curvature aberrations throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575114264853,"sku":"74249","price":2949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74249_0_4.jpg?v=1680174418"},{"product_id":"fujifilm-gf-110mm-f-2-r-lm-wr-lens","title":"FUJIFILM GF 110mm f\/2 R LM WR","description":"\u003cp\u003eAn ideal lens for portraiture, the \u003cstrong\u003eGF 110mm f\/2 R LM WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575125209365,"sku":"74254","price":4125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74254_0_4.jpg?v=1680174599"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp\u003eDesigned for the \u003cstrong\u003eFujifilm \u003c\/strong\u003eG-mount GFX camera system, this \u003cstrong\u003eGF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f\/4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and color accuracy. Balancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide-angle to normal-length zoom offers a 25-51mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements are featured in the optical design to control spherical aberrations for improved sharpness with minimal distortion. Also, one extra-low dispersion element and a super extra-low dispersion element are also used to reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity.\u003c\/li\u003e\n\u003cli\u003eAn internal focusing mechanism is controlled by a linear AF motor for smooth, silent, and fast focusing performance.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575126061333,"sku":"74222","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74222_0_3.jpg?v=1680174625"},{"product_id":"fujifilm-xf-100-400mm-f-4-5-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens\u003c\/h2\u003e\n\u003cp\u003eA long-reaching zoom optimized for use in harsh climates, the \u003cstrong\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens \u003c\/strong\u003eis designed for \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-series mirrorless cameras and provides a 152-609mm equivalent focal length range. Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to minimize the appearance of camera shake. Further benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/p\u003e  \u003cp\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super extra-low dispersion element, which reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity and color fidelity. Additionally a nine-blade diaphragm contributes to a pleasing bokeh quality when working with selective focus techniques.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eDesigned for APS-C-format X-mount mirrorless cameras, this telephoto zoom offers a 152-609mm equivalent focal length range to suit working with distant subjects.\u003c\/li\u003e \u003cli\u003eThe 21 elements, 14 groups optical design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimize chromatic aberrations and distortions throughout the zoom range.\u003c\/li\u003e \u003cli\u003eA five stop-effective optical image stabilization system minimizes the appearance of camera shake for sharper handheld shooting in low-light conditions and with slower shutter speeds.\u003c\/li\u003e \u003cli\u003eThe twin linear motor autofocus system delivers quick and smooth autofocus performance that is especially beneficial when working with fast-moving subjects.\u003c\/li\u003e \u003cli\u003eA focus limiter switch on the side of the lens barrel lets you constrain the focusing range to either the full range of 5.7feet to infinity, or from 16.4feet to infinity for faster focusing performance with distant subjects.\u003c\/li\u003e \u003cli\u003eA fluorine coating has been applied to the front lens element to guard against smudging, moisture, and dust.\u003c\/li\u003e \u003cli\u003eThe lens body incorporates 13 distinct weather seals in 12 locations to protect against dust and moisture, and to enable worry-free use in inclement conditions. Additionally, the weather-sealed design also permits working in temperatures as low as 14°F.\u003c\/li\u003e \u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e \u003cli\u003eZoom-lock switch prevents unwanted zoom creep from occurring and also can be used to maintain the same zoom position while shooting.\u003c\/li\u003e \u003cli\u003eThe included lens hood incorporates a sliding window to allow easier adjustment of rotating filters, such as a polarizer, while the hood is installed.\u003c\/li\u003e \u003cli\u003eA removable, rotating tripod collar allows for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/li\u003e \u003cli\u003eCompatible with the optional XF 1.4x TC WR teleconverter for extending the effective focal length to an equivalent 213-853mm.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575132975381,"sku":"74184","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74184_0_3.jpg?v=1680174738"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens","title":"FUJIFILM GF 80mm f\/1.7 R WR","description":"\u003ch2\u003eOptically designed for limitless creativity\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 R WR features nine rounded diaphragm blades. These can be stopped down to provide edge-to-edge sharpness or opened up to produce images with beautifully smooth bokeh, and astounding separation between a subject and its background from any GFX System camera. Comprising 12 lens elements in nine groups, including one aspherical element and two Super ED elements, this lens is optimally balanced to control spherical aberration and deliver a quality of bokeh so aesthetically pleasing that it most likely cannot be reproduced by any other Large Format lens.\u003c\/p\u003e\r\n\u003cp\u003eThe use of ultra high-precision glass moulding technology means both surfaces of the aspherical lens element can be manufactured within a tolerance of 1\/100,000th of a millimetre. This is five times more accurate than regular moulding and reduces the onion-ring effect caused by slight defects in the lens surface on its out-of-focus regions.\u003c\/p\u003e\r\n\u003ch2\u003eThe world’s first F1.7 lens with autofocus for a large format digital system\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 features a powerful DC motor that has enough torque to drive the focus group of six lens elements to deliver accurate and reliable autofocus even when the lens is wide-open at F1.7 and depth of field is extremely shallow. The lens also supports the Face \/ Eye AF function, which uses an advanced focusing algorithm to accurately acquire focus on a subject’s face or eye even when they are moving within the frame.\u003c\/p\u003e\r\n\u003cp\u003eGF80mmF1.7 brings a half-a-stop of improvement to GFX100’s AF scene luminance limit. Moving from EV-5.0 to EV-5.5, GFX100’s autofocus is now even more capable in low-light situations.\u003c\/p\u003e\r\n\u003ch2\u003eCompact and practical size\u003c\/h2\u003e\r\n\u003cp\u003eMeasuring at 99.2mm long and weighing just 795g, with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.\u003c\/p\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures of down to -10°C. The front lens element is also coated with fluorine to repel dirt for an added layer of protection.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579736289557,"sku":"74404","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf80mm_lensfront.jpg?v=1680245891"},{"product_id":"fujifilm-xf-150-600mm-f-5-6-8-r-lm-ois-wr-lens","title":"FUJIFILM XF 150-600mm f\/5.6-8 R LM OIS WR Lens","description":"\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA super-telephoto zoom built for nature and wildlife image-makers, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM XF 150-600mm f\/5.6-8 R LM OIS WR\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003estrikes a unique balance between immense reach and a relatively portable design, making for an ideal lens to capture the most remote and distant adventures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eStability and Speed\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful optical image stabilization compensates for up to five stops of camera shake, making it easier to achieve sharp imagery when shooting handheld, especially under lower lighting conditions.\u003c\/li\u003e\n\u003cli\u003eQuick and reliable autofocus performance thanks to a linear motor system, which also enables smooth and silent focusing performance that benefits both stills and video applications. This focusing system also helps to greatly reduce focus breathing.\u003c\/li\u003e\n\u003cli\u003eInternal zooming and internal focusing design maintains the overall length and balance during use, making it more natural to use when mounted to a gimbal head and tripod or even when shooting handheld.\u003c\/li\u003e\n\u003cli\u003eOn-lens focusing controls for immediate, tactile adjustment over focusing settings: focus range limiter switch, AF-ON, and AF-L buttons.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptics and Super-Telephoto Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFour Super ED and three ED elements are featured, which greatly reduce chromatic aberrations and colour fringing throughout the zoom range for a high degree of clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eModest f\/5.6-8 maximum aperture helps maintain a relatively portable form factor, meaning this lens can be used handheld and packed for easier use on location and for subjects that don't require the utmost speed.\u003c\/li\u003e\n\u003cli\u003eOffering a 229-914mm equivalent focal length range, this super-tele zoom is suitable for a wide range of distant subjects. It's also compatible with the optional XF 1.4x and 2x WR Teleconverters, which can extend the lens to a further effective 1828mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a smooth, circular bokeh quality when using shallow depth of field and selective focus effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eDurable Design, Intuitive Handling\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eAs a lens built for the great outdoors, naturally it has extensive weather sealing to protect against moisture, dust, and cold temperatures down to 14°F.\u003c\/li\u003e\n\u003cli\u003eFront fluorine coating protects against water, grease, dirt, and smudging, and also makes it easier to clean the front element.\u003c\/li\u003e\n\u003cli\u003eRotating tripod collar, with a removable foot, for greater stability when shooting atop a tripod or monopod.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a window for easier adjustment of rotating filter types when attached to the lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44583406764309,"sku":"74446","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf150-600mm_frontfukan.jpg?v=1680298362"},{"product_id":"fujifilm-x-h2-mirrorless-camera-body-only","title":"FUJIFILM X-H2 Mirrorless Camera (Body Only)","description":"\u003cp\u003eFeaturing the new X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 to produce the highest image resolution in the history of the X Series\u003c\/p\u003e\n\u003cp\u003eOwn the future of photography with the X-H2 Mirrorless Camera. Designed to capture life's moments with unparalleled precision and draw you into a world of videography with 4K recording capabilities and advanced image stabilization. Beautiful images and smooth videos. Time to bring your images alive and your storytelling into cinema-grade artistry.\u003c\/p\u003e\n\u003cp\u003eThe power of 40 megapixels combined with X-Trans CMOS 5 HR sensor and X-Processor 5, delivering breathtaking clarity and dynamic range. Adapt to any scene effortlessly with its high-performance autofocus and burst shooting mode, capturing fleeting moments with unmatched precision.\u003c\/p\u003e\n\u003cp\u003eThe high-resolution 40.2MP sensor has an improved image-processing algorithm to enhance image resolution without compromising the S\/N ratio, producing astonishing image quality. It also has an improved pixel structure to efficiently bring in a greater amount of light, enabling ISO 125 as a new native base ISO. This is particularly beneficia l during day-time outdoor shooting or to take advantage of the large aperture to produce bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584351334677,"sku":"74440","price":2695.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2_front_cmos.jpg?v=1680315128"},{"product_id":"fujifilm-xf-56mm-f-1-2-r-wr-lens","title":"FUJIFILM XF 56mm f\/1.2 R WR Lens","description":"\u003cp\u003eThe XF56mmF1.2 R WR is a fast prime lens with the mid-telephoto focal length of 56mm (equivalent to 85mm in the 35mm format). It succeeds the popular F1.2 open aperture of its predecessor (FUJINON XF56mmF1.2 R; the \"previous model\") with significant improvement in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. Areas in focus show every detail in high resolution, while its open aperture can produce beautiful bokeh in the background to make the subject stand out, giving added definition to the image. The previous model was popular for portrait photography due to its F1.2 open aperture and midtelephoto characteristics. With the new lens minimum focusing distance is improved to facilitate table-top photography and can also cater to a wide variety of shooting situations in cluding street photography.\u003c\/p\u003e\n\u003cp\u003e\"With an ultra fast F1.2 aperture and high image quality with gorgeous bokeh and excellent autofocus capabilities, the XF56mmF1.2 R WR truly delivers for portrait photographers whilst being compact and lightweight for easy handling\" says Mr Ryuichi Matoba, the new CEO of FUJFILM Australia. \"Our FUJI NON lens technology continues to evolve, and we are pleased to be launching an improved version of such an iconic model',' says Shaun Mah, General Manager of Electronic Imaging and Optical Devices at FUJI FILM Australia. The XF56mmF1.2 R WR consists of 13 elements in eight groups including one ED element and two aspherical elements to achieve improved image-resolving performance over the previous model. Eight elements are used in the focusing group to minimize chromatic aberration, spherical aberration and comatic aberration to produce advanced image-resolving capability from MOD to infinity. The minimum focus ring distance is reduced to just 50cm from the sensor surface, 20cm shorter than the previous model.\u003c\/p\u003e\n\u003cp\u003e1 Product features\u003cbr\u003e(1) Outstanding image-resolving performance and stunning bokeh Metal moulds used to manufacture the aspherical elements are polished to within one-hundred thousandth of a millimetre, that are capable of reducing the onion-ring effect in boke h. The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth background bokeh. \u003c\/p\u003e\n\u003cp\u003eThe lens also uses three highly refractive elements, as part of the focusing group of eight elements to minimise chromatic aberration and comatic aberration. The result is advanced image resolution from MOD to infinity.\u003c\/p\u003e\n\u003cp\u003eThis is the first Fujifilm lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture*1 , with the previous model featuring seven. The new model provides a near-perfect circle even when the lens is stopped down only slightly from being wide open to create beautiful bokeh in a wide range of situations.\u003c\/p\u003e\n\u003cp\u003e(2) Unrestrained photographic approach with the fast mid-telephoto lens\u003cbr\u003eThe new lens is a perfect choice for portraiture as it gives clear separation to the subject from its background. In addition, the minimum focusing distance has been reduced to just 50cm*2 \u003cbr\u003e, 20cm shorter than the previous model, thanks to its improved resolving capability at MOD. The appeal of this fast mid-telephoto prime is its suitability for a great variety of situations beyond portrait photography.\u003c\/p\u003e\n\u003cp\u003e(3) AF function driven by an evolved DC motor for fast and accurate autofocus\u003cbr\u003eA DC motor is used to drive the focusing group of eight elements and aperture unit for precise autofocusing. The lens can attain focus quickly and accurately to seize a decisive photo opportunity even when shooting with a shallow depth-of-field, in which accurate focusing is essential. The use of a bearing mechanism has successfully reduced friction that arises when the DC motor is driving lens elements. The reduction of lens-driving friction means minimal motor noise.\u003c\/p\u003e\n\u003cp\u003e(4) Advanced practical usability with dust and weather resistance and capability of operating at temperatures as low as -10°C\u003cbr\u003eThe lens is designed to take maximum advantage of the compact and lightweight X Mount System, weighing just 445g and measuring 76mm despite being a fast prime lens with the open aperture of Fl2. The lens barrel is weather sealed in 9 places to ensure dust and weather resistance as well as the ability to operate at temperatures as low as -10°C. The front lens element is applied with fluorine coating to repel water and offer protection against stains. Users can enjoy the lens with peace of mind to take photos outdoors in rainy or dusty conditions.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44584351727893,"sku":"74444","price":1459.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf56mmf1.2_r_wr_lens_top.jpg?v=1680315179"},{"product_id":"fujifilm-xf-50mm-f-1-0-r-wr-lens","title":"FUJIFILM XF 50mm f\/1.0 R WR Lens","description":"\u003ch2\u003eFUJIFILM XF 50mm f\/1.0 R WR Lens\u003c\/h2\u003e\n\u003cp\u003eIt's all about speed with the \u003cstrong\u003eFUJIFILM XF 50mm f\/1 R WR\u003c\/strong\u003e; a portrait-length prime lens featuring an impressive and unique f\/1 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective focus. Beyond just speed, the 50mm f\/1 is also characterised by an advanced optical system aspherical and extra-low dispersion elements to control a variety of aberrations. A Super EBC coating also suppresses flare and ghosting for greater contrast when working in bright and backlit conditions. Additionally, complementing the optics is a robust physical design that is weather-sealed to suit working in trying environmental conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePrime portrait-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eExceptionally bright f\/1 maximum aperture excels in difficult lighting conditions and also provides impressive control over depth of field for isolating subject matter using selective focus techniques.\u003c\/li\u003e\n\t\u003cli\u003eOne aspherical element limits distortion and spherical aberration in order to realise greater sharpness and accurate rendering\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements reduce colour fringing and chromatic aberrations in order to provide greater clarity and colour accuracy.\u003c\/li\u003e\n\t\u003cli\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eWeather-resistant design prevents dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44974918664469,"sku":"74380","price":2149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1599093947_1583635.jpg?v=1686202466"}],"url":"https:\/\/www.cameraelectronic.live\/collections\/fujifilm-more-for-less.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}